Own It! For Entrepreneurs. Talking Digital Marketing, Small Business, Being Digital Nomads And Success Thinking

Judith Morgan has been suggesting to Nicola Cairncross for some time that she share with the Own It! audience her top Instagram tips and today’s the day! Twelve top tips and two warnings. Show Notes: http://ownitthepodcast.com/129 Facebook Group: https://goo.gl/55nJLH

People and Performance: The main topic for today’s show arises organically from the discussion in the Who or What’s Impressed section. Judith tells the story of her brother and also of a client, both of whom expressed how challenging it is to get the best out of your people, whether teams or individuals. Judith’s theory is that’s what makes our work as coaches and cheerleaders and chairmen interesting. If you could fix all problems in one session for your clients, would you? Or are people endlessly fascinating? Is that what keeps our work fresh? How do we help our people get their best results when they are all unique? Show Notes: http://ownitthepodcast.com/128 Facebook Group: https://goo.gl/55nJLH

Nicola Cairncross has received an email from a couple who describe themselves as short of time because they are very busy earning money in all sorts of different directions. They say “we think you might be able to help us to organise our thoughts”.  Judith Morgan and Nicola Cairncross address this as Challenge of the Week. Show Notes: http://ownitthepodcast.com/127 Facebook Group: https://goo.gl/55nJLH

This week the podcast revisits the topic of comparisonitis, for which Nicola Cairncross and Judith Morgan make no apology since it affects so many of their clients so often. Nicola observes and describes the downward spiral of comparisonitis – demotivation – paralysis, and together with Judith she debates what we can all do to jolt ourselves out of this vicious circle and get back to joyful productivity. Show Notes: http://ownitthepodcast.com/126 Facebook Group: https://goo.gl/55nJLH

Today’s Challenge is about how best to handle clients who get distracted by just in case learning when all they need to focus on is just in time, only what they need right now.Beware the buyer’s high which feels like having taken action when all you’ve done is bought something online. Marketing can all too easily turn us all into junkies. Show Notes: http://ownitthepodcast.com/125 Facebook Group: https://goo.gl/55nJLH

Nicola Cairncross and Judith Morgan respond to a plea for help from an entrepreneur who has spent all her money on launch, leaving a marketing budget of precisely zero. Help! What should she do? Show Notes: http://ownitthepodcast.com/124 Facebook Group: https://goo.gl/55nJLH

Nicola Cairncross and Judith Morgan discuss how to evaluate an opportunity. Nicola has the chance to speak at a live event in Brisbane in June. Should she go? What’s the best way to help her make up her mind? Show Notes: http://ownitthepodcast.com/123 Facebook Group: https://goo.gl/55nJLH

Struggling to make your first few sales? What if there’s nothing wrong with you, but you simply haven’t yet found your offer that converts? Show Notes: http://ownitthepodcast.com/122 Facebook Group: https://goo.gl/55nJLH

Continuing with their challenge of finding a new Client Challenge of the Week every week, today Judith Morgan and Nicola Cairncross discuss Malcolm Gladwell’s Outliers and his concept of 10,000 hours to mastery of anything. And how that’s so much more achievable if you are in love with your topic, your thing, your niche and find it holds an endless fascination for you. Show Notes: http://ownitthepodcast.com/121 Facebook Group: https://goo.gl/55nJLH

Nicola Cairncross and Judith Morgan debate business goals and expectations and why results from our marketing efforts are mostly always slower than we would all like. We all want to “set the world on fire” but success comes from plugging away, persistence and never giving up. Show Notes: http://ownitthepodcast.com/120 Facebook Group: https://goo.gl/55nJLH

What do you do when someone wants to pick your brain? It starts off fine and you are pleased to help and share some knowledge but all too soon it descends into you worrying about how much time and expertise you are giving for free in support of someone who really should be paying for it. Show Notes: http://ownitthepodcast.com/119 Facebook Group: https://goo.gl/55nJLH

After 118 episodes, Nicola Cairncross and Judith Morgan didn’t have a Client Challenge of the Week today and couldn’t drum one up, so instead they riff on the topics of avatars and archetypes, why business owners sign up for courses for their structure and frameworks,why clients might be anxious about asking questions and how coaches and trainers find new angles for old content. Show Notes: http://ownitthepodcast.com/118 Facebook Group: https://goo.gl/55nJLH

Nicola Cairncross holds forth on the importance of having something to sell at your website, perhaps between your freebie and your main product/service. She talks about how to work out what that should be, why to do it at all and what to sell online. Show Notes: http://ownitthepodcast.com/117 Facebook Group: https://goo.gl/55nJLH

Inspired by a book of the same name, Nicola encourages listeners to Simplify their business either by price or proposition. Show Notes: http://ownitthepodcast.com/116 Facebook Group: https://goo.gl/55nJLH

Finding that perfect VA to whom you can outsource. Where to start? Admin and finance? Tech? Operations? If you want it all fixing at once, and you don’t know where to find or how you will pay for the help you need, today’s show will give you some ideas and hopefully a couple of solutions Show Notes: http://ownitthepodcast.com/115 Facebook Group: https://goo.gl/55nJLH

New Year Resolutions: two weeks in. Did you make any? How did you decide what you want to change? How did you decide what you really want in the first place? What external support systems are you using to keep your resolutions? Show Notes: http://ownitthepodcast.com/114 Facebook Group: https://goo.gl/55nJLH

Do you suffer from what Nicola Cairncross calls “faulty thinking”? Do you know how to think and make decisions? Have you been taught that at school or elsewhere? Judith Morgan and Nicola Cairncross think about thinking and share some thinking models. Show Notes: http://ownitthepodcast.com/113 Facebook Group: https://goo.gl/55nJLH

Judith Morgan and Nicola Cairncross debate Game Changers; how can you / your business become so good  or offer something so new or unique that even your competitors want to become your customers? Show Notes: http://ownitthepodcast.com/112 Facebook Group: https://goo.gl/55nJLH

In the New Year episode of Own It! Nicola Cairncross and Judith Morgan talk about their dreams, plans, goals and intentions for their own businesses and for the podcast in 2017. Show Notes: http://ownitthepodcast.com/111 Facebook Group: https://goo.gl/55nJLH

Nicola Cairncross and Judith Morgan review the ups and downs of 2016, what they’ve achieved and survived, and who are their people of the year. Show Notes: http://ownitthepodcast.com/110 Facebook Group: https://goo.gl/55nJLH