Big Questions With Cal Fussman

Cal thanks Tim Ferriss for pushing him to start his podcast by helping two young guys who recently took leave from Harvard to get their tech start-up going. Sam Rukeyser and Dave Lu have come up with a platform that allows podcast listeners to save the snippets they like in podcasts and even send them to friends and family through all manner of social media. Their company is called Airr, the technology is free, and listeners of Big Questions will be granted early access to it by going to https://airr.io/cal. Sam and Dave show how the technology works throughout the episode with examples of great takeaways from Big Questions.

Cal has a transformative moment in a conversation with a recent inductee in the Advertising Hall of Fame – Michael Kassan. The talk goes back to the days when Cal was educated in journalism school never to go to the other side of The Wall that separated editorial and sales. This education kept Cal from publicizing himself and associating with advertisers even as the Internet changed the landscape of communication. For years, Cal struggled with social media and self-promotion. But the conversation with Kassan, the founder of MediaLink, freed Cal to move into the future, and gives listeners an education on the changes we’ve all been living through at the intersection of content, advertising, marketing, entertainment and technology.

In our mean-spirited times, Cal steps into a conversation about kindness and receives a most thoughtful gift. Dete Meserve, the CEO of Wind Dancer Films and author of the books Good Sam and Random Acts of Kindness, shows Cal how the same skills and talents he used as a writer for decades can also serve him as a CEO. The epiphany comes at just the right time, as Cal sprinted toward his goal as CEO to raise a million dollars in new revenue for his business by the end of May. For Cal, the gift is life-changing.

Cal touches on the story of two brothers from Needham, Massachusetts, Bert and Johnny Jacobs, who converted their eternal optimism into a t-shirt business that is now a burgeoning company which provides assistance to a million children every year. It wasn’t easy at the start. The brothers spent five years driving around the country in a van trying to sell their t-shirts -- with little success. After five years they had a combined $78 between them. But then the smiling face of a character they called Jake next to the words Life Is Good sold 48 t-shirts in 45 minutes. And they knew they were onto something. The rest is history. Cal taps into his buddies – Bert and Johnny -- for inspiration as he closes in on the deadline for Million-Dollar May. Prepare to sing along.

Cal meets his polar opposite: The Boss in Heals. Heather Monahan. Whereas Cal was told as a writer in Journalism School never to sell, Heather came up on the sales side being told not to think of herself as a creative talent. She rose up the corporate ladder to become Chief Revenue Officer of the Beasley Media Group with 500 people working for her and was named one of the most influential women in radio only to see her job eliminated in a power struggle. But she used that tumultuous experience to turn herself into the author of the book Confidence Creator, and she is now a speaker and consultant on the topic. “Confidence,” she says, “is a skill to be developed.” She shows Cal how to be confident in areas where he doesn’t feel comfortable – and you’ll get a lot of tips, too

Cal looks at how John Rampton made millions by becoming one of the top online influencers in the world – tracing Rampton’s ascent back to an accident in college that left John bedridden in a hospital for months. John learned to master social media in that hospital bed, and he shows Cal how “giving away the farm” on the Internet is a gift that just keeps on giving through success and hard times. The founder and chief of online companies like Calendar and Due tells Cal he has numerical proof of the benefits of kindness. If you help people out on the Internet, John says, 1 in 10 will help you back. 1 in every 100 people that you help out will turn into a financial relationship. And 1 in every 1,000 people you help can turn into a million-dollar relationship.” Cal leaves the conversation hoping it will change his life – and yours, too.

Cal sits with Muhammad’s daughter, Hana, almost three years after his passing to talk about her dad. Hana has just written a book called At Home With Muhammad Ali, and this conversation looks at what life was like in the moments when the cameras weren’t around. There are happy moments – seeing her dad stuffing his mouth with bubble gum as if he were a big kid. There are beautiful moments – the way Muhammad took homeless people into his own home because he believed unoccupied rooms were a sin. There are painful moments – coming across the love letters her dad wrote to try to salvage the marriage that had broken apart between him and Hana’s mom. And there are moments of honesty that can come only from looking at illness and death. Through it all we see the unique capacity of this man to connect with the world.

When Cal turns into a salesman to try to generate a million dollars in new business by the end of May, he is unprepared for the constant buzzing of his cellphone and the new lifestyle this brings. When it begins to feel like his brain has fragmented into 500 pieces, Cal reaches out to his pal, The Monk Dandapani, for lessons on how to focus and concentrate. The world-renowned monk gives Cal advice on harnessing his energy, that can lift everybody’s life.

When Cal needs to develop a business strategy for his new company, James comes to the rescue. Altucher has started many businesses over the years, making millions, losing millions, making more millions, losing more millions and making more millions. A prolific blogger and podcaster, author, angel investor and owner of a comedy club in New York where he often appears, James shows Cal how to define, shape and monetize his new business helping companies tell their stories. The strategy session is a gift for anybody who’s thinking about starting a business – and fun for everybody else.

Cal gets the skinny on a new program that helps people lose weight. It’s not a diet (95 percent of diets do not work). There are no pills. The Reverse Approach was created by Mordechai Wiener while dropping from 330 pounds to 197. By listening to the stories of people who’ve lost a lot of weight and kept it off, you can adapt their successful habits into your own life. The concept is to slowly transform your body through understanding how you feel about yourself and then adjusting your habits. At the start, you don’t restrict the foods you love. You simply add foods that are healthy. And then you slowly learn to love the foods that make you feel better. It not only takes the weight off – changing your habits has been proven to keep the weight off.

The international best-selling author of 13 Things Mentally Strong People Don’t Do gives Cal some lessons on training your brain for happiness and success. And it couldn’t have come at a better time for Cal, who was recently challenged to lift his game as a CEO . . . and responded with an outlandish goal of bringing in a million dollars of new revenue by the end of May . . . without having the slightest idea how he was going to do it. Once she hears Cal’s background, Amy, a psychotherapist, actually thinks it’s a good thing for Cal to embrace this crazy idea and encourages him to get tough and go after it. Anybody who listens to this episode will be stronger for it – and have some laughs along the way.

After one of Cal’s friends with a rare disease tells Cal that Dr. Gundry’s dietary advice saved his life, Cal seeks out Gundry to uncover the doctor’s backstory. He’s astonished to find out about the sacrifices Dr. Gundry made when he left his position as chairman of cardiothoracic surgery at Loma Linda University to counsel patients on improving their health through diet and supplements. Dr. Gundry and his wife, Penny, ran through their retirement savings and suffered through a decade of financial hardship while the doctor helped patients with advice on what to put in their guts rather than operating on their hearts. His research and self-experimentation with supplements ultimately led Dr. Gundry to write The Plant Paradox, which turned into a New York Times bestseller, and three other best-sellers that have bloomed into a business offering supplements and dietary advice that has now touched around 100 million lives and created 600 jobs. This conversation may make you see the possibilities in your own life.

When Shannon Lee passes on this nugget of wisdom from her dad: “To change with change is the changeless state,” Cal is no longer the same... and becomes even more Cal at the same time. Bruce Lee is famous for his fighting roles in films beloved around the world dating back to the early 70s -- like Fist of Fury and Enter The Dragon. But underneath the images that made him iconic is a philosophy of breaking tradition and constantly moving himself -- and society -- to new places. His ideas and work have affected culture in areas as diverse as film, music, video games, mixed martial arts, break dancing, body building and nutrition. Shannon Lee shows Cal how to use her dad’s underlying philosophy in daily life – which leads Cal to an epiphany. And this conversation just may create a personal breakthrough for anybody who listens.

Cal sits with the man who has helped candidates win 1,200 elections to talk about the impact of storytelling on our politics and businesses in a time of huge disruption. The takeaways include the way Donald Trump was able to win the presidency by merging big data, social media and branding; how businesses need to understand their customers the way a great political campaign understands its voters; and how this will become even more important for businesses in the next ten years as Artificial Intelligence disrupts our landscape. With each passing day, telling the impactful story becomes more and more essential -- which is music to Cal’s ears.

Simon talks about the theme of his upcoming book -- and his message hits Cal’s ears like a symphony. Perhaps this should’ve been expected. The concept behind Simon’s book, Start With Why, led to a Ted talk that reached 42 million people. And Leaders Eat Last was a New York Times bestseller. The Infinite Game shows us that business should not be treated like it’s in a sporting event that has a definite period of time and ends with a win or a loss. If we do treat our business like it’s in a sporting event, Simon warns, there will be a decline in trust, a decline in cooperation and a decline in innovation. Simon makes a case that the most successful companies now tend to be guided by leaders with an infinite mindset. There are so many takeaways in this episode that it might be wise to pull out a notepad before you get started.

Cal checks in with one of his favorite people in the world, 25-year-old Daniela Fernandez, who has devoted her life to saving the world’s oceans. If you don’t think that’s important, it’d be wise to look at some facts. There’s an island of garbage twice the size of Texas in the Pacific Ocean, which may be a long way from where you are right now but it affects you. Fifty percent of the oxygen we breathe is created by the ocean. That’s every second breath you take. We’re slowly choking ourselves. The non-profit organization that Daniela founded to heal the oceans, Sustainable Ocean Alliance, was down to its last penny when an anonymous donation of $1 million came to the rescue. This is an awesome story of a young woman’s unwavering devotion to make a difference, and how the world will be changed because of her. Applying her mindset just might allow you to do the extraordinary, as well.

Arizona State Futurist in Residence Brian David Johnson explains to Cal why we will not be using keyboards in the near future; and how they are slowing us down anyway. Old School Cal gets an hour of what the future will be like — and, surprisingly, he likes it!

Cal sits down with a national treasure, George Raveling, to talk about some of the impactful moments of George’s life. That includes the day in August of 1963 when George was a bodyguard on stage as Dr. Martin Luther King delivered his I Have A Dream speech. As Dr. King folded the speech and walked off stage, George asked Dr. King if he could have it and Dr. King handed it to him. George would become basketball coach at Washington State, Iowa and USC, a coach on the 1984 U.S. Olympic basketball team that contained Michael Jordan and Larry Bird and a member of the Naismith Memorial Hall of Fame. This episode of Big Questions focuses on George through his love of books. Few people appreciate books the way George Raveling does. George is often seen walking around with shopping bags full of them that he hands out to friends. There are many takeaways in the way George reads books and the way he honors them. After you listen, your reading habits may never be the same.

Great movies have been made about buddy stories. Great movies have been made about love stories. This podcast has both, and is waiting to be turned into a terrific film. It’s about the friendship between the comedian “Irish Dave” Nihill and the cycling guide Arash Bayatmakou – and it could be called “Stand Up.” That’s because of the different way the phrase applies to each of these two men. Without spoiling the movie, the story revolves around the courage we all need to move forward in frightening situations. It’s got comedy. It’s got a tragedy. It’s got resilience. And when you add a very special woman and the attached love story, it becomes the perfect podcast for Valentine’s Day.

Cal The Journalist meets John The Salesman and things will never be the same – not for Cal, anyway. For years, Cal had been told to stay on his side of The Wall that separated the editorial and sales departments of newspapers and magazines. But the Internet has changed that world and now everyone must sell themselves in some way, shape or form. Cal is delighted to find out that, at its best, sales is all about his passion – storytelling. Cal learns how John used rejection to create a new story that turned him into salesman of the year at Conde Nast. Cal learns how to be proactive through new forms of cold calling. Cal learns how to shape a story toward the sale and artfully close the deal. And Cal comes to understand that he had it in him all along.