Podcast Neil Wilkins

AI and Search, with Tom Amitay Neil Wilkins and Tom Amitay discuss the impact of AI on search and what marketers can do to prepare for the future. The answers Tom give may not be what you are expecting. Tom Amitay is an expert in marketing automation, boasting over a decade of experience in generating growth for tech companies. As the CEO and co-founder of Entail AI, he has assisted companies such as Top10.com, Mayu Water, and Upstep in generating scalable and authentic marketing strategies through content, SEO, and automation. Connect with Tom http://entail.ai Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins

Bryan Kramer joins Neil Wilkins on this episode of the Neil Wilkins Podcast to talk about human to human (H2H) marketing. Bryan describes the 3 pillars of effective human connection: Simplicity, Empathy, Imperfection and how marketers can use these pillars to become more relevant, engaged and successful in building professionally intimate relationships with customers. Called the “Zen Master to Digital Marketers” by Forbes, Bryan Kramer is a renowned business strategist, global keynote speaker, executive trainer and coach, two-time bestselling author and Forbes contributor. He is CEO of H2H Companies, an executive coaching company, and co-owner of PureMatter, a Silicon Valley marketing agency founded in 2001, which earned a spot as one of the “Fastest Growing Companies” by the Silicon Valley Business Journal. Connect with Bryan Kramer http://bryankramer.com Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins More content like this at Neil Wilkins Online http://neilwi

Mastering the Art of Failing, with Alex Love Alex Love joins Neil Wilkins on the podcast. Alex is a dynamic and multifaceted professional and the VP of Marketing and Communications at RIVA Solutions, Alex brings a wealth of expertise and a unique perspective to the table, honed through years of experience in both the private and public sectors. Alex is the host of the "Mastering the Art of Failing" podcast and embodies the spirit of a lifetime learner, holding an MBA and an unquenchable thirst for knowledge. Neil and Alex explore what failure means and how even the thought of it can be a motivator, and focus for a lifelong professional and personal journey. Connect with Alex https://www.linkedin.com/in/alexslove/ Mastering the Art of Failing podcast https://failingpod.com/ Subscribe to the Neil Wilkins Podcast for more episodes like this https://podcasters.spotify.com/pod/show/neilwilkins

Keeping the Human in AI Marketing, with Menekse Stewart Menekse Stewart is an award-winning AI & marketing specialist, and the creator of Marketing Magic, an AI-powered business growth tool, that helps thousands of small business owners in 30 countries, save 40+ hours a month. In this conversation, Neil and Menekse explore the 70% of marketing tasks that can be taken care of by AI, allowing marketers to focus on the 30% where they add most value. In a profound turn of mindset, marketers can choose to see AI as a collaborative tool, supporting their growth, rather than a competitive technology, coming to replace them. It’s time to scale and grow with the support of automation, rather than thinking it’s coming to take your job. Time to reinvent ourselves. For more details about Marketing Magic, visit Marketing Magic app https://marketingmagic.app/trial-sign-up Get a 7-day free trial for Marketing Magic & save 10 hours on your marketing in the next week. Subscribe to the Neil Wilkins Podcast for mor

Neil Wilkins shares the 4 Principles of Market Disruption and how important it is to constantly challenge your marketing, brand position, understanding of customer needs and stakeholder relationships. Neil believes that market disruption will become a necessity in the mindset of the modern marketer. More webinars like this at Cambridge Marketing College http://marketingcollege.com

Podcasting is a digital medium in which audio or video content is streamed or downloaded for listening or viewing on personal devices, offering on-demand access to a variety of interests. "Think of podcasting as the new radio, but one where you control what plays, when it plays, and how often it plays." Jane Lee, Podcast Consultant As of 2024, there are over 2 million podcasts with over 48 million episodes available globally. 75% of UK adults are familiar with podcasting, with 25% listening weekly. Podcasts can increase brand recall by 80%, making them a powerful tool for marketers looking to deepen engagement with their audience. More content and webinars like this at Cambridge Marketing College http://marketingcollege.com/events

Neil Wilkins is joined on the podcast by Ash Morton, a man who has been profoundly affected by finding his dead brother, when he was just 15 years old. Through a life of drugs, loss and a near death experience, just moments from his own suicide, Ash describes how by enduring these challenges and embracing surrender, he has been able to carve out a new life, filled with hope, optimism and new found understanding of life’s journey. Key Moments: 15:20 Moments from suicide 22:30 Returning from a near death experience #NDE 26:16 The long term impact (The audio quality of this podcast episode is not great. But because of the importance of the subject matter, Neil and Ash, still wanted to offer it to you.)

Neil Wilkins talks about the history and future of marketing, current trends and customer journey and how these elements integrate to give us a Map of Marketing which guides our choices, priorities and ultimately value, from our marketing communications. More content like this http://marketingcollege.com/events

The Power of Your Story, with Dan Grech, Founder and CEO of BizHack Academy. BizHack is all about helping businesses grow without losing their soul in the process. Dan’s journey has given him some great insights and stories on everything from AI in marketing to navigating the metaverse and making marketing more sustainable. Elevate your digital marketing skills with Dan's comprehensive courses. Transform your small business with strategies that drive real, sustainable growth. Schedule a call with Dan and help your business grow faster https://calendly.com/bizhack/meetdan15 Learn more about BizHack https://bizhack.com/marketing-masterclasses/ Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins More content like this at Neil Wilkins Online http://neilwilkins.online

"Effective marketing requires a diligent adherence to legal standards, regulatory frameworks, compliance mandates, and governance principles, ensuring that each campaign and marketing activity, not only captivates, but cultivates trust and integrity in every engagement.” "Remember that the backbone of successful marketing lies in robust legal, regulatory, compliance, and governance strategies. Stay informed, stay compliant, and let your marketing efforts be as lawful as they are creative. Let's continue to market responsibly.” More content like this http://marketingcollege.com

Doug Reifschneider, Chief Marketing Officer at Chief Outsiders, advocates the difference between Big M and Little M marketing and how to avoid random acts of marketing. Doug’s mantra is ‘find a need and fill it’. Neil Wilkins and Doug discuss Growth Gears in Marketing and how it is important to understand the difference between "little m" marketing and "Big M Marketing" because without strategy, "little m" marketing falls flat because it is what Chief Outsiders calls random acts of marketing. To avoid random acts of marketing, Doug explains the Growth Gears and how to avoid random marketing practices. Doug at Chief Outsiders https://www.chiefoutsiders.com/profile/doug-reifschneider Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins

This can't be possible? But it is! With the right approach. Nancy Zare, alternatively known as The Sales Whisperer, makes sales conversations comfortable and profitable for service-based professionals.Nancy teaches people how they can close over 50% of their sales calls, get so busy that they have to turn down prospects and get to pick and choose who they bring on as clients. THIS sounds like a story worth hearing. Connect with Nancy https://www.linkedin.com/in/ACoAAAEY0MUBeMOaZBkENgyjdAvT7Ts1qn6uixg? Subscribe to The Neil Wilkins Podcast https://podcasters.spotify.com/pod/dashboard/home

"Welcome to the moment where ambition meets strategy, where every marketer has the power to sculpt their path to success. In this journey, remember, it's not just about the budget you start with, but the wisdom with which you allocate it. Today, we embark on a quest not just to spend less, but to achieve more, to not just chase trends, but to create value that resonates. Let's redefine growth, one strategic decision at a time, and transform potential into tangible success." Success in marketing, as in wealth building, comes from setting clear goals, efficiently managing resources, continuously investing in knowledge, and being adaptable to change. More content like this at Cambridge Marketing College http://marketingcollege.com/events Money Matrix, with Rob Moore https://youtu.be/_6KKSYgpRng

Erin Andrea Craske, an award-winning strategist, with a 20-year career, culminating as Global Head of Consumer Brands. With expertise in strategic development, profitability, leadership, and communication, she's an ICF-certified business and leadership success coach. Leveraging 16 years of leadership, she empowers impact-driven businesses to succeed on their terms and build a profitable business while amplifying a ripple effect of goodness. Erin says, “I am a former business exec, an award-winning brand strategist, and a humanistic leader turned business author, advisor and executive coach for conscious, social, and ethical business rebels. Erin’s 20 years in business strategy and leadership, continuous professional development, endless interviews with business owners, profound personal transformation, mental health and psychology studies, and the research carried out to write the 'From Purpose to Profit' strategy guide has equipped her with a valuable understanding of why businesses fail and ho

Carlos A. Alvarenga is an independent communications researcher, writer, and coach. Before writing full-time, he worked as a management consultant and adjunct professor at the Robert H. Smith School of Business at the University of Maryland. Prior to his current role, he was the Executive Director of World 50 Labs, the member-innovation team at World 50, Inc. Before World 50, he was a Principal in Ernst & Young’s Advisory Practice and, earlier, a Managing Director at Accenture. Carlos is currently a Ph.D. student in Communications and Rhetoric at the University of Maryland. He holds a B.A. in Humanities and Classical Greek from Hampden-Sydney College and completed the Post-Baccalaureate Program in Classics at the University of Pennsylvania. Carlos’ new book, "The Rules of Persuasion" (Post Hill Press) explains exactly how persuasion works in all forms of human communication. Using insights and examples from art to history to literature to hip-hop, his book updates and expands ideas first

Matt Readman, chief strategy officer of Omicom-owned sports creative agency Dark Horses has just launched a new report called Sport in Times of Crisis. This is a comprehensive look at modern sport and brands through the lens of three of the most prevalent issues facing the planet and consumers - Politics, Cost of Living and Climate. It gives brand owners, insights, learnings and advice, on how to not only understand sport better through that lens, but also how to use it to build their businesses.  Some of the key learning for brands are:  1. Sport is not automatically a force for good despite what we’re often told. It can divide, control, abuse and exploit. 2. Sport doesn’t have to be just a branding exercise that slowly changes opinion over time. Sport can be used strategically in the short-term to directly change behaviour. 3. Sport is inherently connected to politics, the question is not whether sport should be political, but who controls the politics in sport. If brands are not in charge of their politica

Craig Cooke and Neil Wilkins discuss Mindfulness in Business. Craig started, built and sold a digital marketing agency. He started it with $1,300 and a computer. He has just released his first book, Business Kung Fu, a mindset book to help business owners and professionals overcome challenges on their journey. In this conversation, Craig shares how passion, discipline, expertise, confidence and faith can work in harmony in a generative cycle to build the potential in each element, leading to entrepreneurial success. To find out more, get a copy of Craig’s book https://amzn.eu/d/f0VyQ9N For more content like this visit Neil Wilkins Online http://neilwilkins.online Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins

Described as polarising and opinionated, Neil Wilkins' guest on this episode of the Neil Wilkins Podcast is none other than Gee Ranasinha, CEO of Kexino. Gee is a Fellow of the Chartered Institute of Marketing, marketing professor at 2 business schools, and a 'recovering perfectionist'. Listen to marketing opinions you may never have thought of before, in this interesting conversation. Connect with Gee https://www.linkedin.com/in/ranasinha/ Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins More content like this at Neil Wilkins Online http://neilwilkins.online

Marketing content specialist Aaron Witnish talks to Neil Wilkins about the power and integrity of his "30 Days of Content in 90 Minutes" free system. The system, available to download for free, from Content Only, https://contentonly.au/ gives business owners, marketers and content creators, a powerful framework from which to make optimal use of people-centric content, for business development and brand growth. More content like this on the Neil Wilkins Podcast, subscribe https://podcasters.spotify.com/pod/show/neilwilkins Visit Neil Wilkins Online http://neilwilkins.online

“AI is being rapidly adopted in marketing, with 84% of marketers using AI in 2020, up from 29% in 2018” (Source: Salesforce) "AI is the future, not just of technology, but of humanity." (Quote: Stephen Hawking) “AI takes traditional process mapping to the next level by automating inefficiency discovery, enabling real-time monitoring, and generating actionable process improvement insights - all at a speed and scale not possible with manual methods alone. This empowers businesses to streamline processes, reduce costs and boost overall operational efficiency.” Find out more with Neil Wilkins http://neilwilkins.online in this webinar recording with Cambridge Marketing College http://marketingcollege.com/events