Selling Av Rave [publications]

As AV sales people we hear a lot of sales advice and tactics. But what happens when those tactics meet reality? In this Selling AV, I talk about a time I went against my gut to deploy a tactic I paid good money to learn and what happened as a result.

There is an obvious shift that needs to happen in Selling AV from a box-driven sale to a managed service offering. This week I give you two tips on how to make sure the customer sees the value in your service agreements so you can keep making that RMR!

This week on Selling AV, a lighter message for a lighter work week. Happy Thanksgiving!

In an AV world sometimes dominated by HDBaseT, Video over IP, UHD and 4K, it is easy to get caught up in the opportunities of video. However there is a special talent needed to do audio right and that presents new opportunities for integrators with audio chops.

Not every customer is for you, (although they may think that they are). Find out when it may be time to fire yourself to avoid a bad fit.

In the AV world, referrals are like gold. This week on Selling AV we discuss why asking for referrals to everyone will actually yield referrals to no one.

If you have heard some of the gurus of storytelling out there declare the elevator pitch dead, I am here to respectfully disagree. Listen to this Selling AV to find out how to effectively use an elevator pitch in the storytelling economy.

Sometimes in AV we think we know what the client wants until we submit a proposal and they tell us otherwise. Don’t get frustrated! Follow these three steps to optimize the chances of partnering with the client to get the proposal right.

Sometimes as AV salespeople and AV businesses we get hung up on what we want to sell our clients. Many times however, that may not align with what the client wants to buy. Listen to this week’s selling AV to hear the difference.

As sales people it’s typically hard for us to deliver bad news or say “I don’t know”. However when uncomfortable situations arise, it’s better to be present than to wait for the perfect answer. Find out why in this week’s Selling AV.

Products only succeed when companies have great people behind them. In this episode of Selling AV I give you a lead on an amazing industry veteran looking for a new home, Malissa Dillman.

The goal of Selling AV, getting commitment from our potential clients. Listen to this podcast for tips on selling AV!

Are you looking into a new path for revenue for your AV business or looking at potential new verticals? Give yourself the best platform to succeed by following one simple piece of advice.

As AV sales professionals, many times we end up approaching the IT department first, as they will have the final technical approval of our systems. This week I give a couple reasons why we should be starting some of these conversations in the marketing department instead.

You’ve just returned from the largest commercial AV tradeshow and have been bombarded with all sorts of new products and services. In this Selling AV I challenge you to try something new after the show, and I give 2 simple tips on how to make that transition easier. Think of it as your 5 minute sales manager.

As are many other things in life, our AV businesses are all about momentum. This week I talk about ways to maintain and/or regain momentum after InfoComm. Think of it as your 5 minute sales manager.

InfoComm is the year’s biggest commercial AV event. As a manufacturer or manufacturer’s rep spending big bucks for space on the floor, the best thing you can do is be quiet. Listen to the Selling AV to find out why.

InfoComm is the year’s biggest commercial AV event. Last time I encouraged you to bring a client to the show. However, if that just isn’t possible, bring a project instead. Listen to the Selling AV to find out why.

InfoComm is the year’s biggest commercial AV event. If you want to get the most of your time, bring a client. Listen to the Selling AV to find out why.

There are many technical differences between Residential and Commercial AV, and also differences of opinion on how far apart the two disciplines are in that regard. However, in my experience on both sides of the industry, there is one difference between the two that is undeniable. Tune in to find out what it is.