Making The Brand With Billy Draper

In this episode of Making the Brand, Billy interviews Joel Clark, Co-Founder and CEO of Kodiak Cakes. Kodiak Cakes is based in Park City, UT and is best known for their delicious pancake mix. Joel discusses selling his mom's pancake mix door-to-door, the power of perseverance in starting a business, and his experience on Shark Tank. See acast.com/privacy for privacy and opt-out information.

In this episode of Making the Brand, Billy interviews Rosie O'Neill, Co-Founder and Co-CEO of Sugarfina. Sugarfina is based in El Segundo, CA and was founded on the premise of 'candy for adults'. Rosie discusses starting a business with her then-boyfriend (now fiancee), and growing it to a $60m/year candy empire. See acast.com/privacy for privacy and opt-out information.

In this episode of Making the Brand, Billy interviews Tyler Noyes, founder and CEO of Kalahari Biltong. Kalahari Biltong, based in Massachusetts, makes biltong, which is a thinly sliced, air-dried beef product - similar in texture to prosciutto. Tyler discusses his extreme athletic competitions, challenges in the early days of the business, and differentiating biltong from beef jerky. See acast.com/privacy for privacy and opt-out information.

In this episode of Making the Brand, Billy interviews Zak Normandin, founder and CEO of Dirty Lemon. Dirty Lemon, based in New York and LA, is best known for their functional wellness beverages - consisting of ingredients like charcoal and dandelion. Zak discusses how he ended up starting a beverage company, his unique distribution model, and advice he has for future CPG entrepreneurs of the world. See acast.com/privacy for privacy and opt-out information.

In this episode of Making the Brand, Billy interviews Dave Sands, founder of Grady's Cold Brew. Grady's, based in New York and Los Angeles, was one of the first cold brew coffee companies available on shelves. Dave discusses the complex user education involved in bringing a new category to market, and the idea that competition can actually be beneficial. See acast.com/privacy for privacy and opt-out information.

In this episode of Making the Brand, Billy interviews Jake Kassan, founder and CEO of MVMT. MVMT, based in Los Angeles, is an online e-commerce company best known for their watches and sunglasses. Jake discusses starting the business on nothing but a credit card, crowdfunding on IndieGoGo, and growing and developing MVMT to what it is today. See acast.com/privacy for privacy and opt-out information.

In this episode of Making the Brand, Billy interviews Karla Gallardo and Shilpa Shah, the co-founders of Cuyana. Cuyana, based in San Francisco, is an apparel and accessory brand best known for their purses and leather goods. Karla and Shilpa discuss the importance of an unwavering brand vision, and their brand identity: fewer, better things. See acast.com/privacy for privacy and opt-out information.

In this episode of Making the Brand, Billy interviews Ariel Kaye, the founder and CEO of Parachute Home. Parachute, based in Venice Beach, CA, is a home goods brand best known for their sheets and towels. Ariel talks about the growing direct-to-consumer home goods market, and the truth behind thread count. See acast.com/privacy for privacy and opt-out information.

In this episode of Making the Brand, Billy interviews Mickey Ashmore, the founder and CEO of Sabahs. Sabahs, based in the East Village in New York City, is a footwear brand best known for their unique leather Turkish slippers. Mickey talks about his customer obsession, the value of brick and mortar, and the work that goes into making a decent pair of shoes. See acast.com/privacy for privacy and opt-out information.

In this episode of Making the Brand, Billy interviews Bobby Edwards, the founder and CEO of Squatty Potty. Squatty Potty, based outside of Salt Lake City, is a bathroom accessories business best known for their flagship product: a toilet stool. Bobby discusses taking on an unconventional category, his experience on Shark Tank, and the importance of a strong PR presence. See acast.com/privacy for privacy and opt-out information.

In this episode of Making the Brand, Billy interviews Jake Miller, the founder and CEO of Fellow Products. Fellow, based in San Francisco, is a luxury hardware company working to provide you with the perfect cup of coffee. Jake discusses the success he had with Kickstarter, the trials and tribulations of managing a supply chain, and his pursuit of the perfect cup of coffee. See acast.com/privacy for privacy and opt-out information.

In this episode of Making the Brand, Billy interviews Cheryl Kaplan, the founder and President of M. Gemi. M. Gemi is a direct-to-consumer luxury shoe company based in New York and Boston, with an office in Florence. Cheryl discusses the importance of a strong customer relationship, and going the extra mile to differentiate the company's brand identity. See acast.com/privacy for privacy and opt-out information.

In this episode of Making the Brand, Billy interviews Seph Skerritt, the founder and CEO of Proper Cloth. Proper Cloth is a direct-to-consumer custom shirtmaker based in New York City. Seph discusses insights around bootstrapping a consumer business, decision-making, and developing an effective brand that has doubled sales year over year since launch. See acast.com/privacy for privacy and opt-out information.

In this episode of Making the Brand, Billy interviews Tim Brown, the founder and CEO of AllBirds. AllBirds is a direct-to-consumer sustainable footwear company based in San Francisco. Tim discusses the importance of sustainability, his career as a professional soccer player in New Zealand, and the various challenges he's faced in building the AllBirds brand. See acast.com/privacy for privacy and opt-out information.

In this episode of Making the Brand, Billy interviews Leslie Voorhees Means, the founder and CEO of Anomalie. Anomalie is a direct-to-consumer wedding dress company based in San Francisco. Leslie discusses the importance of a strong supply chain, and the high pressure of on-time delivery in the wedding dress industry. See acast.com/privacy for privacy and opt-out information.

In this episode of Making the Brand, Billy interviews Ryan Black, the founder and CEO of Sambazon. Sambazon is the market leader in acai-based food and beverages. Ryan discusses the origins of his idea to bring the acai berry to the United States, and the challenges he faced along the way. See acast.com/privacy for privacy and opt-out information.

In this episode of Making the Brand, Billy interviews Lori Coulter and Reshma Chattaram Chamberlin, the founders of Summersalt Swimwear. Lori and Reshma discuss the importance of brand loyalty in a seasonal business, and the power of the direct-to-consumer movement. See acast.com/privacy for privacy and opt-out information.

In this episode of Making the Brand, Billy interviews Jonathan Shokrian and Bryan Lalezarian, the minds behind MeUndies. Jonathan and Bryan explain how they got involved in the underwear business, and various lessons they've learned along the way. See acast.com/privacy for privacy and opt-out information.

In this episode of Making the Brand, Billy interviews Doug Bouton, the co-founder and President of Halo Top Creamery. Doug, an ex-lawyer, explains how he got involved in the ice cream business, the company's foundation, and the challenges he and his team continue to find ways to overcome. See acast.com/privacy for privacy and opt-out information.

Welcome to Making the Brand with Billy Draper. On this show, we'll talk to founders and leaders of growing consumer-focused companies that are finding ways to stand out, differentiate, and delight their customers. See acast.com/privacy for privacy and opt-out information.