Elite Expert Insider

Melanie Johnson co-owner of Elite Online Publishing, interviews Preston Brown about how using formulas for your business can lead you to success. What You’ll Learn in this Episode: How to define your company culture. How to find your business capacity. How to live on purpose with purpose. Quotes: "I would say you need to figure out what stage of business you're in and then where you are getting guidance from. The most important thing you can do in business is to find which leader you're listening to,. All of us crave leadership. All of us need mentorship." (7:32) "The formula is literally a filter for solving problems. That's all it is. You take a problem and you drop it into the top of the formula, it filters down and you know exactly what to do. And it's so easy." (15:46) "Recession is the single greatest time on earth because it's when everybody starts complaining and giving feedback. Feedback is what every business needs. If you're in a relationship with a person, what do you need from them? Feedback.

Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Kirsty Verity about how to make money on Amazon. What You’ll Learn in this Episode: How to pick a product on Amazon. How to find your target market. How to get your listing to the first page on Amazon. Quotes: "What I say is, number one fall in love with the brand first. Then the products are just the way that you actually, navigate within the brand. And that really helps when one product isn't working out the way that you want it to. Your products are not your children, right? We wanna get rid of them and we wanna easily bring a new product in." (9:33) "When you sell to everybody, you're not selling to anybody. And so that's a real advantage when you just focus on one person and then you can focus on the main benefits of what the product is and not the features." (16:18) "Depending on the product looking at a timeline of between two to three. When you're then fully in profit mode, your spend comes down and your profit is going

Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Dre Evans about how investing in multi family real estate will lead to your success.  What You’ll Learn in this Episode: How to find a management company. How to get into multifamily real estate. How to use real estate for the tax benefits. Quotes: "There is a strength to managing it yourself. You do learn a lot of the ins and outs of dealing with tenants and having your systems in place that is great and you do keep more cash flow, but then at what expense, and that is your time." (5:29) "People are saying don't buy. But again, depending on your market, you should still buy because it's only gonna go up. It's not like it's gonna go down. That's the thing that people don't realize. Back in the day, if we looked at trends, people would've said that today would've been unachievable." (12:05) "I think that it's just a big mindset shift, and when you have that ability to look at struggles and problems in life and be able to be a pr

Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Jeffrey Madoff about helping aspiring creatives overcome fear and doubt to create successful and long-lasting careers on their own terms. What You’ll Learn in this Episode: How to get over fear. How to define creativity. How to be a good storyteller. Quotes: "One of the most important ways to expose yourself to storytelling is read stories. Read stories that you connect to, and then start asking yourself questions as to what is it that attracts me to this. , is that the hero's journey, which is often what entrepreneurship is, what are the obstacles that you had to over." (4:54) "People don't understand that there's a real process in doing things, and you have to discover your process. How you best work when you best work." (11:31) "I believe the more knowledge points you have, the more little dots that are in the brain, and as those ideas pinball around up there, they create those constellations and meanings and associations th

Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Natasha Miller about creating systems and processes to help your business succeed.  What You’ll Learn in this Episode: How to utilize a virtual assistant. How to organize your processes. How often you should be reviewing your processes. Quotes: "Really think about the client's experience. But before you think about the client's experience, You have to understand what the client really needs." (6:15) "Once you get your system and process down, and by the way, it's down for a certain amount of time, and then as you scale and grow, you will have to adjust them." (13:02) "I tell my team, I can't afford not to know what pain points you're feeling. . So ours is always being tweaked. I'm a different kind of entrepreneur. I'm a different kind of ceo. I'm very much not micromanagement, and I really very much rely on my team to pull the company forward." (16:56) About Natasha Miller: Natasha Miller isn’t your average CEO. She sits at th

Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Sarah Panus about repurposing your content and telling your story.  What You’ll Learn in this Episode: How to use storytelling in your brand strategy. How to make your brand relatable. How to map out repurposing your content. Quotes: "I think every good content marketing, storytelling plan needs three things. It needs F, E, D, which is focus, empathy, and data. So these things will help you figure out what it is that you should be talking about." (6:37) "The biggest thing I would say is to humanize the story. So that's the beauty of storytelling versus facts and figures alone." (16:41) "The first thing you wanna do to repurpose content is you wanna map out first all the different channels and or partners that use and share content for your brand. I call that your content ecosystem." (22:26) About Sarah Panus: Sarah Panus helps content marketers use brand storytelling to attract upper-funnel leads that drive lower-funnel result

Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview David Dodge about how to get into discount real estate investing to make a long-lasting profit. What You’ll Learn in this Episode: How to find cash for your investment property. How to become a real estate investor full time. How to find properies to buy. Quotes: "Lesson number one, you make your money when you buy, you get paid when you sell. Lesson number two, is marketing." (05:51) "Real estate investing is buying something and making it pretty, making it nice, fixing it, updating it, and then turning around and selling it for a profit or buying something, often fixing it up, which I like to do in the beginning, and then keeping it and renting it out." (08:51) "At the end of the day, where that cash comes from is irrelevant. It doesn't have to be my cash. It could be a lender's cash. It could be a private lender. It could be a hard money lender. It could be another investor that has cash. It could be another investor that ha

Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview James Swanwick about how an alcohol free lifestyle can affect your sleep schedule.  What You’ll Learn in this Episode: How to quit drinking. How to change your mindset. How to get a good nights sleep. Quotes: "We need to rewire the mindset around alcohol. Instead of looking at it as something that we desire and that we worship, we associate it with fun and with celebration or with stress relief, we need to rewire the brain and look at it for what it truly is, which is attractively packaged poison." (4:25) "You're gonna seek comfort by having a couple of drinks each night, but then as soon as you remove that, And now you've got clarity and focus." (12:40) "Studies have shown that if you drink within a few hours of bedtime, then you will have compromised sleep. No question. Because think about it. When you drink alcohol, your body doesn't relax." (15:55) About James Swanwick: James Swanwick is an Australian-American investor, en

Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Myles Gage about his educational app Rapunzl to inform people about investing without risking their own money. What You’ll Learn in this Episode: How to invest over a period of time. How to get into the investor mindset. How to learn to invest on Rapunzl. Quotes: "I think the first thing, if you're curious about the stock market or think this is something that you wanna do, it's to first start to educate yourself and start to read. So you don't necessarily have to just go invest tomorrow." (4:58) "I think that a lot of really successful investors, unless you're a hedge fund manager or something like that, you're not necessarily thinking about how am I getting rich overnight. A lot of the best investors are doing this for a long period of time." (10:16) "We need to go on a road trip and meet our potential users, find out where they're at, and we were figuring out other streams or other mediums to market the platform, digital ads

Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Jeroen Corthout about how to organize your sales using a CRM tool called Salesflare.  What You’ll Learn in this Episode: How to use a CRM How to close people in sales. How to use CRM as a solo entrepreneur. Quotes: "Know when to follow up, organize yourself so that you follow up at the right times so that you don't forget about customers, otherwise you will disappoint them." (07:54) "Really figure out first what you need. Then do some Googling around and and see which CRM solves your issue. Then make sure that your team likes using it, because if they don't feel good about it, then you'll be paying for a CRM that goes unused." (13:28) "This doesn't have to be a huge discussion but there needs to be some discussion. You need to plan things together, look at things together, a lot of businesses skip that." (14:49) About Jeroen Corthout: Jeroen Corthout is the co-founder of Salesflare, a simple but powerful CRM that automates upd

Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Linda F. Barrett about how she came to write her new book "Circle To Paris." What You’ll Learn in this Episode: How to do research for your book. How to write a sequel to your first book. How to write character development. Quotes: "Our house is almost 400 years old, and of course, we know the stories of the people that lived here and the, the ups and downs, the wars, the plagues, the fires. And so, I had this in my mind that I wanted to bring some of these characters to life in a short novel." (1:52) "The moral of the story that I wanted to get across, intertwined with real history is that no matter who you are, whatever disappointments you're facing, people have gone down that road for you and don't give up." (6:55) Almost anyone, you know, with basic writing skills can write a book. It's just a matter of, discipline, write every day.I wrote it in a, in just a matter of months. Almost anyone, you know, with basic writing skil

Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Mark Lachance about his book "The Lucky Formula" and how it has effected his business Maxy Media.  What You’ll Learn in this Episode: How becoming a best selling author is important. How to apply the lucky formula to everyday life. How to increase your leadership skills. Quotes: "So if you master your internal self, you master your external self, and you sprinkle action on top of that, you're gonna get success or luck." (6:41) "I think that one of the key things to having a successful company is the leader's mindset, and the second key, is the people that leader puts around them." (9:55) "If you wanna really scale a business, get outta your way. Drop your ego and don't try to be the best in everything because you can't be, it's impossible." (15:46) About Mark Lachance: Mark is a renowned figure in the business world, one who possesses a deep understanding of blitzscaling companies. Having owned and operated several businesses

Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Brent Bowers about how to make a passive income by investing in vacant land.   What You’ll Learn in this Episode: How to do a simple elementary land deal. How to find land deals in your area. How to resell your land. Quotes: "I just knew that if I could find one man's trash or one woman's trash, and turn it into someone's treasure. I could get paid the difference." (7:30) "The land deals have gotten bigger and bigger, but that's how I started. I made all these mistakes moving forward. I failed fast and I fell quick and I fell forward. None of this was painless, but it all worked one thing after another, by taking a lot of action." (12:50) "I remember him saying that if you have a deal and you don't have the buyers ahead of time, go out there and put 33 bandit signs up, so that's what I did." (21:02) About Brent Bowers: As an Army Officer with over 8 years of service, Brent Bowers was spending a great deal of time away from his

Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing talk about how new technologies and your mindset can have a major impact on your business and in particular the publishing space. What You’ll Learn in this Episode: How AI is changing content writing. How to limit your online distractions in the work place. How online flip books are changing the publishing space. Quotes: "Go and look up Jasper, you can put any text in there, and it gives you four new things as examples, and it rewrites your text. We've used it for headlines. We've used it for, social media content. We've even used it for some book descriptions for some ideas." (2:49) "Probably in the next month or so, you can go and purchase a copy our book as an NFT. It'll have a special NFT art cover and then you'll have the utility or the, smart contract that you own that ebook. And you'll be able to open the ebook and read it all through an app." (9:48) "One of my favorite people that I have learned from is Tony Robbins. He says, you

Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Jeff Sekinger about how the world around us is going to evolve to accommodate crypto currencies.  What You’ll Learn in this Episode: How to invest in crypto currency. How your business should adapt to crypto currency. How to use smart contracts. Quotes: "The thing you need to separate is, we're no longer investing into companies, we're investing into protocols and that's really a piece of code and a lot of 'em can replace, you know, agencies, and companies. We're starting to see things being used as as an actual currency." (8:40) "I think smart contracts will be important for the author to have ownership over what they are writing and publishing. And we see this with music as well, when artists release their albums, they can really own a larger piece of their albums." (17:08) "So I think if banks are not, coming around to it and accepting crypto, regardless of regulation, regardless of the current infrastructure that's in place

Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Anna Reger about her new invention Flip Lok to keep kids safe at schools and in their homes. Anna Reger is a champion of women, children and community. She's a mother, wife, and business owner who believes in the power of a dream and hard work to make it a reality. Anna is the founder of Flip Lok, along with her husband John Reger (the inventor). Flip Lok is a safety device that started as a way to protect children in case of a shooting, or threat of a shooting, at school. Today, Flip Lok goes far beyond the classroom to protect people in their homes, dorm rooms, offices, and more. Because everyone deserves to know their loved ones are safe, everywhere. Learn More Here

Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Kristin Abello about writing her story "Sunrise: Life After Traumatic Brain Injury."  Wife, Mother, Daughter, Sister and Friend. These are the words best used to describe the force that is Kristin Abello. She and her husband Raul Abello are the parents of two wonderful boys, Jacob (21) and Colin (17) and they currently reside in the city of Houston with their Golden Retrievers Max and Lucy. Since thriving through her TBI experience, Kristin has made it her life’s mission to share her story with the world. She is passionate about changing the narrative of the TBI community from a somber song to more of an upbeat melody. She wants survivors, family and/or friends who have lived through a TBI experience to know that a positive perspective can change even the bleakest of experiences. Learn More Here Video URL: https://youtu.be/YiW4LWvAHHE  

Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Jeffrey Van Dyk about how to advance in your industry, your business, and your career by honing in on who you want to serve. Jeffrey Van Dyk is an international speaker, strategist and guide who works with highly successful leaders and founders in the second half of life who know that they are meant to transition into their life’s legacy and have a meaningful, lasting impact on the world. Learn More: https://thecourageousmessenger.com

Melanie Johnson co-owner of Elite Online Publishing, interviews Amy Lawrence about her new book "The Power of Food Prep" and how her method has changed her eating habits for life.  Amy Lawrence is the CEO of Gourmet Done Skinny, where she empowers foodies and family cooks to rise above mediocre and become masterful in the kitchen. Dedicated to helping families avoid the dread of eating boring, bland meals, Amy is passionate about teaching other foodies how to make healthy gourmet meals to enjoy today, preserve, and freeze for another day. Her signature Gourmet Done Skinny Meal Method blends the efficiency of meal planning and prep with the creativity and fun of Amy’s signature recipes to create flavorful, satisfying, nutritious meals that can make the cook of the house feel like a gourmet chef. The result is less food waste, greater savings on the grocery and take-out food bill, noticeable weight loss, and improved efficiency in the kitchen. Learn More Here Get Your Freebie Here!

Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Ken Kladouris about how mediation and goals can lead you to your future of success.  Ken Kladouris is an esteemed wealth advisor, course creator and published author who believes you should be living your life, by design. Charting his own course in the wealth management industry, Ken has a focus on curating securitized real estate for investors seeking to defer taxes through a 1031 exchange. This has allowed the men and women Ken is proud to serve the ability to infuse more life into their years here and now – not just in retirement. Learn More Here What is your purpose? What are you passionate about? What is your ‘why’ for the rest of your life? Big questions...with big answers. Would you like help finding these answers? Even successful people struggle to navigate their course before finding their way. If you are feeling overwhelmed with what to do and how to get your financial life in order, don’t worry. This is a guide to help