That Bad Review With Adrian Easdown

Katrina McCarter is a speaker, author & marketing strategist, as well as the founder and CEO of Marketing to Mums. Through her business, Marketing to Mums, Katrina coaches brands in understanding how to sell more effectively to Australia’s biggest consumer market, mums. Katrina is a wealth of knowledge when it comes to marketing, sharing her insights in her books, keynote ... Read More The post 87. Katrina McCarter on Marketing to Australia’s Largest Consumer Group, Inter-Generational Travel & the Power of Testimonials appeared first on Adrian Easdown.

Alistair Mitchell is a mental health advocate, performance coach and the founder of Discovering the Best You. ‘Discovering the Best You,’ provides programs and presentations designed to tackle mental health in schools, businesses and sporting organisations. Alistair draws on his own battle with mental health to better equip others with the skills necessary to support people going through difficult times. ... Read More The post 86. Alistair Mitchell on Mental Health, Disengaged Employees & Being an Empathetic Boss appeared first on Adrian Easdown.

Andrea Plawutsky is the Director of Amplify Me, a Tourism Consultancy specialising in the Chinese market. Andrea spent numerous years living in China, learning the language and building a solid understanding of the Chinese culture. With over twenty-years experience in tourism and travel, one service Andrea provides is to guide Australian business owners through the process of becoming ‘China Ready’. ... Read More The post 85. Andrea Plawutsky on: Becoming China Ready, 8 Tips for Tapping into a New Market & Selling Benefits not Features appeared first on Adrian Easdown.

Sean Haylan is the General Manager of Destination Southern NSW (DSNSW), a regional, industry focused tourism body, driving the visitor economy in south east New South Wales. On this week’s episode of the ‘That Bad Review’ podcast series, Adrian and Sean have a great chat around the growing recognition of the tourism sector as a powerhouse industry. A sector that ... Read More The post 84. Sean Haylan on Positive Attitude Verses Skill Set, The Growth of Tourism in Regional Areas & The Benefits of Collaboration. appeared first on Adrian Easdown.

On this week’s episode of the ‘That Bad Review’ podcast series, we take a look at highlights from some of the conversations Adrian has had with a fantastic mix of podcast guests. We revisit the valuable insights for success offered by Nick Ellis, the General Manager of Ovolo Inchcolm in episode 56. Nick shares his advice around not judging a ... Read More The post 83. Insights for Success with Nick Ellis, Mateship & Comradery with Laura Cocking & Turning Detractors into Promoters with Timo Lorenzen appeared first on Adrian Easdown.

Matt Bruckner is the Chief Operating Officer (COO) for NRMA Parks and Resorts. Adrian and Matt entered the industry around the same time, both securing jobs through the Australian Tourism Park Management (ATPM).  Adrian and his wife Casey moved away from ATPM and explored the holiday park industry as an independent husband and wife team, while Matt continued as an ... Read More The post 82. Matt Bruckner on Accessibility, Sustainability & Communicating Effectively with Guests appeared first on Adrian Easdown.

Avril Carter  is a Sales Director with ReviewPro, responsible for business acquisition and support within Australasia. ReviewPro provides guest intelligence solutions to hospitality businesses, with a focus on managing online reputations and delivering improved guest experiences. Adrian caught up with Avril for a chat about his favourite topic, reviews. On this week’s episode of the ‘That Bad Review’ podcast series, ... Read More The post 81. Avril Carter on: The Evolution of Reviews, Amplifying Complaints to Benefit Your Business & Reading Between the Lines of Feedback appeared first on Adrian Easdown.

Craig ‘Macca’ McGown is a host on the popular Australian travel television show ‘What’s Up Downunder’, which celebrates all things caravanning and camping. While growing up, Macca’s family holidayed in a caravan or tent. These fun filled trips ignited Macca’s passion for the industry and eventually led him to his dream job. In this week’s episode, Adrian and Macca have ... Read More The post 80. Craig ‘Macca’ McGown On Caravanning and Camping, ‘Anti-Social’ Social Media & What Kids Won’t Learn in School appeared first on Adrian Easdown.

Michael Vincent is the host of The Seachange Business Podcast. Through his podcast, Michael seeks to understand the back story behind what makes business owners successful. This week’s episode of ‘That Bad Review’ Podcast is done a bit differently. Instead of asking the questions, Adrian is interviewed by Michael. By sharing Adrian’s own experiences with podcast listeners, Michael and Adrian ... Read More The post 79. Adrian Easdown on Everyone has a Story, Tips for Success & How to Effectively Scale Your Business. appeared first on Adrian Easdown.

Sandi-Kate Hutchins is the owner-operator of Prime Pet Friendly Tourist Park in Lakes Entrance, Victoria. In four years, Sandi-Kate and her husband have transformed the run-down park into a popular pet friendly holiday destination. Adrian caught up with Sandi-Kate to chat about what sets her park apart from other pet friendly accommodation businesses. In this week’s podcast episode, Adrian and ... Read More The post 78. Sandi-Kate Hutchins on Increase in Pet Friendly Tourist Parks, Tips for Accommodating Pets & Connecting Guests through Music appeared first on Adrian Easdown.

Robert Zatta’s is the owner operator of the multi-award winning Best Western Bluegum Motel in Dubbo. Five years ago, Robert and his wife Amanda embarked on a renovation of the motel’s infrastructure and an overhaul of systems and procedures. The upgrades transformed the business, taking it from an average 3 ½ star motel to a popular 4 ½* property. In ... Read More The post 77. Robert Zatta on How to Soar to the Top on TripAdvisor, the Importance of Word-of-Mouth and the Pros & Cons of Mobile Check-In appeared first on Adrian Easdown.

Kate Mitchell is an ex-holiday park manager and co-owner of City Centre Motor Inn Armidale. Kate’s constantly on the lookout for innovative tourism ventures and progressive self-development opportunities. This week Kate shares  tales of her most recent transformational adventure in Peru. In this week’s episode, Adrian and Kate chat about the importance of maintaining a positive mindset and the effect ... Read More The post 76. Kate Mitchell on Personal Transformation, Operating at a High Frequency and Questioning Social Norms appeared first on Adrian Easdown.

Colby Hutchinson is the Director of Customer Experience (CX) & Brand Management Administration at Best Western® Hotels & Resorts. Despite being in the hospitality game for over 25 years, Colby Hutchinson wakes up each day excited to go to work. Adrian caught up with Colby after he flew in from the United States for the Best Western Australasia National Convention. ... Read More The post 75. Colby Hutchinson on Fundamentals for Life, Working in a Data Rich, Process Poor Industry & the Benefits of Online Travel Agents (OTAs) appeared first on Adrian Easdown.

Adam Hutchinson is the founder of CamperMate and GeoZone, two digital solutions reshaping the Caravan & Camping Industry in New Zealand. Born from the simple desire to connect tourists with available camping facilities, the concept has since been developed into technology that is addressing significant industry problems. In this week’s episode, Adrian and Adam discuss GPS enabled apps that reduce ... Read More The post 74. Adam Hutchinson on Freedom Camping Issues Tackled with Technology, Secrets to Success & Discovering Your Passion appeared first on Adrian Easdown.

Graham Perry is the Managing Director for Best Western Hotels & Resorts Australasia. Adrian and Graham caught up during the hotel group’s National Convention held at Noosa. Adrian was invited to the event as the official podcast media host.  The invitation was an innovative effort by Best Western to ensure important conversations discussed during the event were continued post conference. ... Read More The post 73. Graham Perry on Technology & Distribution, the Value of Partnerships & Tapping into the Consumer Perspective appeared first on Adrian Easdown.

Jess Dineen is the multi-award-winning Operations Manager at Dineen Tourism Management and an advocate for establishing a balance between work and play. Having recently returned from a three-month trip travelling around Europe, Jess is well positioned to share her views on the effects of recharging to ensure productivity within the workplace. In this week’s episode, Adrian and Jess chat about ... Read More The post 72. Jess Dineen on Empowering Staff to Make Confident Decisions, Benefits of the Award Process & Attracting New Target Markets appeared first on Adrian Easdown.

Josh Carnavas, the Managing Director of Brisbane Camperland, boasts an interesting surname. It’s an anagram of a word related to the industry of which he is very passionate about. Have you figured it out? Adrian was fortunate enough to steer Josh away from his beloved caravans for a chat this week about the industry from a trade perspective. In this ... Read More The post 71. Josh Carnavas on Operating a Successful Family Business, Achieving Results by Taking Time Out & Industry Shaping Technology appeared first on Adrian Easdown.

Justin Hales is the founder and CEO of Camplify, a recreational vehicle (RV) hiring platform and a major player in the share economy industry.  After dominating the Australian market, Justin and his team launched in the UK, seeing fantastic growth in the last twelve months. Camplify will soon expand into other European countries and places like New Zealand. In this ... Read More The post 70. Justin Hales CEO of Camplify on Turning Ideas into a Successful Business, Offsetting Recreational Vehicles & the Breakdown of Traditional Education Pathways appeared first on Adrian Easdown.

Karl Heyman is the CEO of Family Parks Australia & New Zealand, a network of pet friendly parks spanning across Australia, New Zealand and China. Before moving to Australia 8 years ago, English born Karl worked for the Caravan Club in the UK. The Caravan Club (now the Caravan and Motor Home Club) is a 107-year-old club with traditional values, ... Read More The post 69. Karl Heyman CEO of Family Parks on Having a Point of Difference, Building Mutually Beneficial Partnerships and Handling Customer Complaints Effectively appeared first on Adrian Easdown.

Mark Band is the CEO of Parks & Leisure Australia, a national peak body supporting over three hundred thousand people who design, advocate and protect our places and open spaces.  Mark and the association members together promote the good use of leisure time, while ensuring our public spaces are accessible and usable. In this week’s episode, Adrian and Mark chat ... Read More The post 68. Mark Band, CEO of Parks & Leisure Australia on Leisure as a Human Right, the People Behind our Places and Spaces & the Recreation Opportunity Spectrum appeared first on Adrian Easdown.