Destroy Digital

Last week we touched on a question from Andrew, “How much for social media?”. This episode, we take the time to unpack that question. Like most business owners, Andrew’s not really sure if he’s getting value or is he being ripped off. And let’s face it, the real question here is “What do I want […] The post #046 – How Much For Social Media? appeared first on A Digital Marketing Podcast - Destroy Digital.

Part Two to our Kakadu ‘adventure’. In this episode, we continue adding to the picture that is Kakadu National Park. A place owned by a people with stories as old as the land itself. Pairing a podcast app and Dreamtime stories, Chris and Mark suggest how this simple combination can create a more immersive experience for your […] The post #045 – Kakadu Tourism – Part TWO appeared first on A Digital Marketing Podcast - Destroy Digital.

Kakadu National Park. Welcome to the Dreamtime, where there are 6 seasons in a year. When the colours change and the land transforms. Owned by the traditional owners, Kakadu Tourism is the peak body that looks after all tourist activities in the park. Five tribes working in harmony. Bringing the stories and the wisdom of […] The post #044 – Kakadu Tourism – Part ONE appeared first on A Digital Marketing Podcast - Destroy Digital.

Like ebony and ivory, online and offline marketing could live together in harmony at The Comic’s Lounge – Melbourne’s premier comedy venue. Another killer application would be doing podcast marketing with a…podcast. The Comic’s Lounge is easily one of world’s top comedy venues that has hosted comedy greats from Adam Hills to Chris Rock. They […] The post #043 – The Comic’s Lounge appeared first on A Digital Marketing Podcast - Destroy Digital.

This year, Chris and Mark make some promises, some resolutions and have a few laughs. Christmas is done, Sock Rudolph is off on his holidays and as New Year’s resolutions go, we promise to continue to bring you (our lovely listeners) more destroying, more insights and more laughs. Just for the record – if you […] The post #042 – New Year; New Laughs appeared first on A Digital Marketing Podcast - Destroy Digital.

For those of you who’ve noticed that we didn’t upload any episodes over the holiday season, thanks for the messages. For those who asked if we are ok, ‘Yes, we are alive and well.’ So to clarify, Chris and Mark are finally taking a break till the New Year…but Sock Rudolf (our holiday intern) is […] The post #041 – Season’s Greetings! appeared first on A Digital Marketing Podcast - Destroy Digital.

Modern digital marketing tools make targeting your customers by geography easier than ever. A location based marketing strategy is a good way to not only maximise your digital ad spend. It totally helps to make sure your search marketing efforts reach the right audience. Why do you want to market to people you can’t service? A […] The post #040 – Oasis Accounting appeared first on A Digital Marketing Podcast - Destroy Digital.

When is social media marketing more appropriate than search marketing? It depends on whether your offering is something that people already know they need. If they are looking for you, then Pay-Per-Click or Organic search marketing (AKA ‘pull’ marketing) is your game. However, if your offering is not well known then ‘push’ marketing via social media […] The post #039 – Green Horse appeared first on A Digital Marketing Podcast - Destroy Digital.

Is it a good idea for a small business to be using Facebook as a website? The Vegan Market of Melbourne relies on both Facebook and Instagram to disseminate information and for publicity. They also use it to keep in touch with market goers. And so far, it works! If you’re just starting out, it […] The post #038 – Vegan Market Melbourne appeared first on A Digital Marketing Podcast - Destroy Digital.

Weddings don’t really have to cost your home deposit. Seriously. At half the cost of a regular wedding, you’ll still be able to have your smashed avo for brekky (or lunch, if you’re so inclined). Nudo is here to make your day and their landing pages need to say so. Making sure that your audience can […] The post #037 – Nudo Weddings appeared first on A Digital Marketing Podcast - Destroy Digital.

So, you’ve got a great idea and you’re ready to go to market. The last thing you want is to for someone to come along and steal it. Protecting your intellectual property (IP) is simply just a part of doing good business. However, the flip-side of the picture is that by protecting your IP could […] The post #036 – GUEST – Gareth Benson, IP Lawyer appeared first on A Digital Marketing Podcast - Destroy Digital.

It’s a gargantuan task to take on the processed food industy, change our food habits and lobby governments. Sugar By Half seeks to do just that and get Australians to reduce their sugar intake by…half. A good spoonful of community activation will help the message go down. Here’re the facts. We are consuming 22kg of […] The post #035 – Sugar By Half appeared first on A Digital Marketing Podcast - Destroy Digital.

This episode comes with SCIENCE! And the science comes courtesy of Dr Togeir Aleti, digital marketing lecturer at RMIT. Today, he’s here to talk about his new research paper (he’s written quite a few) that looks at what sort of tweets get retweeted and why. So, if you’re looking to lift your twitter storytelling game, […] The post #034 – GUEST – Dr Torgeir Aleti, PhD appeared first on A Digital Marketing Podcast - Destroy Digital.

Let me be Frank. This is the shizz. When you’re looking to create a brand and a voice, it doesn’t get better than Frank Body. Content marketing done well is how you make your brand stand out and grow – to the tune of $20 Million a year. More coffee please. Frank Body started out […] The post #033 – Frank Body appeared first on A Digital Marketing Podcast - Destroy Digital.

An overwhelming proportion of single parents are women. Statisically, single mothers also consistently earn less than the average median wage. Having an effective community mobilisation channel is a good place to start to help change that. Ok. It’s not all about the money but as most of us know, raising children is an expensive business. […] The post #032 – Council of Single Mothers and their Children appeared first on A Digital Marketing Podcast - Destroy Digital.

It is almost an anachronism when we talk about the authenticity and hospitality offered at Clove Tree Hill Villas. Situated in East Selemadeg, Bali, its target audience isn’t really the holidaymaker that flocks to the likes of Kuta, Seminyak or even, Ubud. Herein, lies the irony. Thanks to the mass over-commercialisation of tourism in Bali, visitors […] The post #031 – Clove Tree Hill Villas appeared first on A Digital Marketing Podcast - Destroy Digital.

How do you keep your little local retail store from being swallowed up by the big retail giants? Or worse, the ecommerce giants? Well, big retail in its current form is dead. And online giants don’t have the ability to put on a local face (or personality). And that’s the gap. Located on Main Street in […] The post #030 – Locality Store – Skate. Street. Records appeared first on A Digital Marketing Podcast - Destroy Digital.

Last week, we heard from Darwin. This week, we head to the Barossa in South Australia and sink our teeth into Carême Pastry. An awesome, yummy, premium pastry that is made with real butter. Yes. Real buttery goodness. Like a good pastry ought to be. In the process, we also uncover what it means to […] The post #029 – Carême Pastry appeared first on A Digital Marketing Podcast - Destroy Digital.

Originally hailing from the Big Smoke (A.K.A. Sydney), Dante St. James has honed his offering to meet the specific needs of businesses in the Northern Territory. What has eventuated is the quintessential small business agency. Agile, consultative, personal and value-driven. Australia is a vast continent, where accents change as you travel coast to coast, top […] The post #028 – DARWIN Edition – Dante St. James appeared first on A Digital Marketing Podcast - Destroy Digital.

If you have a business, you will have customers. If you have customers, you will need to market to them. Marketing costs money but if money is tight, then zero budget marketing techniques are a great way to get revenue coming in. Which can then be set aside to build a war-chest to re-invest in…your […] The post #027 – Zero Budget Marketing appeared first on A Digital Marketing Podcast - Destroy Digital.