Destroy Digital

This week we have not one, but TWO bona fide, dyed-in-the-wool, graphic designers. Karl Walters and Matt O’Neill join us to talk about the state of graphic design and how it is still not only relevant but critical, in this digital age. If you’re wondering where this episode is going, it really isn’t about making […] The post #026 – GUESTS – Karl Walters – Matt O’Neill – The State of Graphic Design appeared first on A Digital Marketing Podcast - Destroy Digital.

In 2012, internet celebrity, Zefrank posted on his blog an invocation for beginnings. It is in some ways a bit of advice on how to make content, or at least how to start. And it begins with, ‘This is an invocation for anyone who hasn’t begun, whose stuck in a terrible place between zero and […] The post #025 – Start Making Content appeared first on A Digital Marketing Podcast - Destroy Digital.

What’s the point of hiring a great web developer when you aren’t able to get the best out of them? Or how do you know if your agency is not just handballing the web brief to an offshore outsourced company? Here’s another rant episode where Chris and Mark outline a best practice web development process.  […] The post #024_RANT_Good Web Development – Buyer Beware appeared first on A Digital Marketing Podcast - Destroy Digital.

Taking charge of your narrative…we touched on why that is a good idea in our last episode. This episode, we ask what does a brand as publisher look like? What does it mean and how does one go about doing it? Firstly, let’s talk about the cold hard truth. Brands that are leading the content marketing […] The post #023 – Brand as a publisher appeared first on A Digital Marketing Podcast - Destroy Digital.

Gone are the days where brands would hire PR companies to pump out press releases. Hoping a media outlet would pick up the story. Also, gone are the days where journalists would just copy and paste from those same press releases. But if the PR executives and journalists are no longer spinning your brand narrative, […] The post #022 GUEST – Carolyn Camoens – Brand Narrative appeared first on A Digital Marketing Podcast - Destroy Digital.

So, you want a blog. Has anyone told you a blog is sooo 2002? Well, it’s not. Starting a blog is probably the best thing you can do to get found on search. In fact, having a place to host your content on the web allows you to properly leverage your social channels. There are […] The post #021 – Starting a Blog appeared first on A Digital Marketing Podcast - Destroy Digital.

Self promotion is the key to getting your name out there. While it might seem pretty obvious, it’s sometimes easier said than done. This week we check out Karl Adrian Design – a seasoned campaigner whose been a contractor to several agencies throughout most of his career. Karl’s a bit like a graphic design ninja. […] The post #020 – Karl Adrian Design appeared first on A Digital Marketing Podcast - Destroy Digital.

Out-of-Home advertising is a fancy way of saying outdoor advertising (digital or otherwise). A quick show of hands on how many of you feel that they are a necessary evil? How about if we told you that there’s a bunch of awesome people that have married street art with billboard advertising? And that it looks […] The post #019 – Apparition Media appeared first on A Digital Marketing Podcast - Destroy Digital.

No matter what business you’re in, knowing your target audience is critical to your success. Every business will have a different audience map and sometimes that audience is not entirely in the same group as your customers or end-users. This week we talked to North Eastern Urology (NEU), a specialist clinic with their primary consulting location […] The post #018 – North Eastern Urology appeared first on A Digital Marketing Podcast - Destroy Digital.

Live streaming is a great way to kill two birds with one stone. Not that we advocate the killing of birds in any way shape or form. However, if you’re already producing content (either a podcast or an online video) this is a great way to show off another side of your program. Live streaming is […] The post #017 – Live Streaming appeared first on A Digital Marketing Podcast - Destroy Digital.

There is content strategy and then, there is content strategy. As with any strategy, we can talk about it until the cows come home. This is hopefully not one of those episodes. The key thing to remember is that while some strategies fall into categories, the best strategy for your particular situation is not always the same […] The post #016 – Content Strategy appeared first on A Digital Marketing Podcast - Destroy Digital.

Jack the Bear is on the move. He’s looking to diversify, enter new markets and in the process, elevate himself to a household name – not unlike his erstwhile fire-fighting cousin. The first thing we suggest Jack do is to conduct a domain name rationalisation to leverage the authority of his current domain – which has […] The post #015 – Jack The Bear appeared first on A Digital Marketing Podcast - Destroy Digital.

What do vinyl records, slide film and hardcover books have in common? Yup. They’ve all become niche media. Streaming video, online newspapers, ebooks so on and so forth have taken over. Digital content is here to stay. The landscape is only going to get more saturated (said with no hint of irony). The real new […] The post #014 – Paper to Pixel appeared first on A Digital Marketing Podcast - Destroy Digital.

Creating self funded content is a great way to showcase your skills and your expertise. This is quite often true of content creators who make content for others. And even more so if they are on the cutting edge of their craft. This gives creators total control over the end product and is the perfect […] The post #013 – Weightless Films appeared first on A Digital Marketing Podcast - Destroy Digital.

The Holy Grail of content is arguably user generated content. Content made by your customers that is on-brand is something that is worth its weight in gold. Retail brands are well suited for this. Food and Beverage outlets even more so – cue cafés and restaurants. Two Lost Boys is a local Windsor café that […] The post #012 – Two Lost Boys appeared first on A Digital Marketing Podcast - Destroy Digital.

Did your mother ever say, “Just because Sarah from next door has one, doesn’t mean you need one too!”? If Sarah had a pet rock named Millicent, your mother was right. But what about a podcast? Well, everybody needs to start a podcast like yesterday. Seriously. The numbers are all pointing that way. Sure, a podcast […] The post #011 – Podcast. Shmodcast. appeared first on A Digital Marketing Podcast - Destroy Digital.

Mark has recently had a client who refused to conduct a business-wide digital transformation and ended going into voluntary administration. Aside from the pain of having to watch good people getting laid off, he is also in therapy over the sheer wasted opportunity. Chris is there to help him through it with a massive rant […] The post #010 RANT – Old School is Dead School appeared first on A Digital Marketing Podcast - Destroy Digital.

Nanna. Nanna who? Nanna your business. Actually, it’s Morry Morgan and Ben Horowitz’ business. And we have to say, they’re killing it. In spades. In the process, they’ve built a strong and engaged online and offline community. Since March 2016, School of Hard Knock Knocks has been teaching budding comedians and bucket-listers the fine art of […] The post #009 – School of Hard Knock Knocks appeared first on A Digital Marketing Podcast - Destroy Digital.

At the CORE of it –  Create Once Repurpose Everywhere will ensure that you get maximum traction for your content across all channels and platforms. Every one of those has specific idiosyncrasies that will either boost or hamper your content. You need to adapt your content for each one. There is no One Size Fits All […] The post #008 – Platform Specific Content appeared first on A Digital Marketing Podcast - Destroy Digital.

Sit. Stay. Don’t roll over. Giant online retailers might be good for some segments of the market, but what do you do if you’re a smaller start-up with a passion for your chosen industry? Simple. Demonstrate expertise – show customers that you’re the absolute experts in your field and that they should come to you […] The post #007 – Another Online Pet Shop appeared first on A Digital Marketing Podcast - Destroy Digital.