Business, Branding And Building With Libby Rothschild Ms, Rd, Cpt

In today’s episode, Lauren is talking with Courtney Bliss. Courtney is an experienced pediatric dietitian and researcher, wife, and mom of two living in Phoenix, Arizona. She has a passion for delicious food and good nutrition and loves supporting moms and families as they nurse their little ones. She offers individual coaching for picky eating, wrote a book based on her blissful meals framework, and this summer, is launching a group coaching program for moms of picky eaters. “I realized this wasn't going to be a hobby for me anymore, which meant that I had to show up in a different way. I really had to talk about what I did, which feels very vulnerable and very braggy, which is not my thing. I didn't want to call a ton of attention to myself. But in this space, I have to, because there are so many other people talking about the same things. I had to find my voice.” - Courtney Bliss In today’s episode… How she has learned how to balance being a mom and a Dietitian Boss Imposter syndrome and how daily affirma

Yaa Boakye is a certified personal trainer and a nutrition and dietetics certificate candidate. She also holds a BS in Communication from Northwestern University. She has spent the last ten years as a wellness entrepreneur in various roles; in-home personal trainer, group fitness instructor, resting metabolic rate practitioner, body fat testing practitioner, and wellness coach at a therapeutic wellness facility. Though her job titles have varied over the years, her mission has remained the same: to help people lose weight by teaching them calorie counting. She’s currently putting all her energy towards helping 1000s of couples lose weight using her calorie counting secrets; in doing so, they will have the skills to incorporate the foods they love without guilt.  Ayten Salahi is a researcher, food policy advocate, and nutrition coach on a mission to heal people and the planet through food. As a first-generation daughter of Turkish-Cypriot immigrants, Ayten learned at a young age to view food as a tool for heal

In today’s episode, Libby is speaking with registered dietitian Alesandra Magisano. Alessandra Magisano is a registered dietitian from Toronto, Canada. She specializes and works predominantly with those affected by eating disorders or disordered eating, and is an advocate for food freedom and balanced relationships with food. Alessandra has worked in various settings supporting those with eating disorders and disordered eating, working to help people find balance and peace by getting off the restrict/binge/purge cycle and avoid guilt and shame associated with food through nutrition counseling and rehabilitation. She is interested in understanding how one’s relationship with food can have widespread effects on quality of life, nourishment, and mental health.  “You can start from nothing. I'm proof, quite literally. It doesn't have to be this grand thing. You can just keep going, and it can build. Just invest in yourself. You can do it.” Alessandra Magisano In today’s episode… How niching down helped Alessandr

In today’s episode, Libby is talking with Fatimah Fakhour and Sarika Shah.  Fatimah Fakhoury is a Registered Dietitian providing virtual nutrition coaching services to people living with paralysis and spinal cord injury. She was inspired by her husband, who was injured in a car accident many years ago, to focus on providing nutrition services specifically to people living with paralysis, who are often left out of popular wellness culture.Fatimah empowers people living with paralysis to manage their weight and improve their bowel health by providing support to make healthier choices, without restrictive dieting. By combining her professional expertise as a dietitian with her personal experience of being married to someone living with a spinal cord injury, her coaching program has allowed people with paralysis to regain control of their weight and bowel issues so they can feel more confident and live longer, happier lives.    Sarika Shah is a Registered Dietitian who inspires healthy habits & weight loss am

In today’s episode, Libby is talking with Kirsty Seward. Kirsty graduated in 2012 and started her own practice in 2013. Growing up she developed a passion for nutrition while spending quality time cooking with her Nan. Over the past few months Kirsty has niched down her practice and focuses on helping women break diet culture and find food freedom. She believes nutrition should be simple and food should bring enjoyment not fear.  “I believe in celebrating all wins even if they're small compared to my final goal. And I think every step of the process should be celebrated, even if it's just booking one discovery call or writing one module out of the 10 modules that I want to release. I think every step should be celebrated because that's when you keep momentum going.” - Kirsty Seward In today’s episode… How Kirsty reframed her mindset during a global pandemic, and found success! Why it’s important to celebrate all wins, even the small ones The importance of who you surround yourself with  Overcoming nerves to

In today’s episode, Libby is talking with Priscilla Blevins. Yaa Boakye is a certified personal trainer and a nutrition and dietetics certificate candidate. She also holds a BS in Communication from Northwestern University. She has spent the last ten years as a wellness entrepreneur in various roles; in-home personal trainer, group fitness instructor, resting metabolic rate practitioner, body fat testing practitioner and wellness coach at a therapeutic wellness facility. Through her varied job titles over the years, her mission has remained the same: to help people lose weight by teaching them calorie counting. She’s currently putting all her energy towards helping 1000s of couples lose weight using her calorie counting secrets; in doing so, they will have the skills to incorporate the foods they love without guilt.    “You don't want to think of yourself as a $10,000 company or a side-go company. Go big or go home because this could be something that can retire you and whatever job you're working at currentl

In today’s episode, Libby is talking with Maya Bach. Maya Bach started her career as a clinical weight management dietitian where she found that many patients were relying on supplements or quick fix diets, leaving them feeling frustrated when their weight loss goals weren’t being met. Knowing there must be a better way, Maya left to establish her private practice five years ago and now she partners with clients to achieve the balanced lifestyle changes they need to lose weight, feel confident in their bodies and ditch dieting for good. She is passionate about animal welfare and helps clients increase their awareness about how fun and filling a plant-based diet can be. In her free time, Maya loves relaxing with her husband and their poodle-mix, Dexter, and is training for her first Ironman this fall. “I'm not going to become an Iron Man tomorrow, or a six figure dietitian boss tomorrow, but it is consistently making those changes as I work towards my goals.” - Maya Bach In today’s episode… How Maya shifted h

In today’s episode, Libby is talking with Nishta Saxena. Nishta is the owner of Vibrant Nutrition. When she became a mother of two vibrant kids herself, she noticed that feeding a family is very different than feeding an individual. There was a huge gap in parents finding clear, real nutrition guidance, for their families, and knew she could offer more.  She is known as a “nutrition myth-buster”, helping parents decrease misinformation about the “how” of feeding their children, clearing the way to confident, happy feeding. She helps parents of infants to school-aged children support the growth of their kids, with the right tools and easy, simple healthy family meals. Nishta knows that feeding kids is hard, but it doesn’t have to be.  She has a passion for helping mothers’ decrease the confusion and fear of feeding kids, and increase variety and confidence to feed their kids the best way possible. Picky-eating is a problem so many parents face, and Nishta gives parents the tools and the strategy to stop and re

In today’s episode, Libby is talking with Amy Plano. Amy Plano, The Reimbursement Dietitian, RD, MS, CDE, CDN, is a successful private practice dietitian passionate about helping dietitians create a profitable nutrition private practice using an insured-based model. Together with her husband, Marc Plano, she runs, The Plano Program, a health and wellness-based center in Orange, CT.  Through both her one-one and group-based coaching programs, online resources, and seminars, she teaches dietitians exactly how to use health insurance to make serious money in their nutrition practices. Her love of teaching does not stop with dietitians. In addition, she works as a Professor at Quinnipiac University in Hamden, CT where she teaches nutrition courses for the Health Sciences department. Even though she is one busy chick, it is fair to say Amy loves her hectic life but would not have it any other way.  When she is not busy growing her private practice or teaching, you can likely find her in the kitchen cooking up some

In today’s episode, Libby is talking with Priscilla Blevins. Priscilla Blevins has a passion to help women live a sustainable lifestyle, to lose weight, and manage anxiety. Her passion stems from her own health journey from being diagnosed with a heart murmur at birth, as well as Shone's complex, a very rare congenital heart defect, consisting of multiple left heart obstructive defects. At age 12, she was told, "You can never eat fat or you'll die." So she focused very hard during high school to eat right to manage her weight, but struggled with fatigue, depression, and anxiety, which eventually led to panic attacks. After completing a Master's of Science in nutrition, she found solid evidence of the effects of a keto diet. She started eating this way and within one month had tripled her energy levels, and within two months the anxiety and panic attacks were non-existent. She embraced this food as medicine for the mind and soul. “The biggest one for me is still that mindset tip. If you have anyone that wants

In today’s episode, Libby is talking with Jen Salib Huber, a Canadian registered dietician and naturopathic doctor. In practice for more than 16 years, Jen helps women in perimenopause and menopause find food freedom and understand the changes their bodies are going through. Working from a health at every size approach, she teaches women to become intuitive eaters and build body confidence in their 30s, 40s, and 50s and offers evidence-based, natural treatment options for their symptoms. She strongly believes that women need to come together to normalize this experience and offers small online group programs to help women feel their best. Her online program, The Thinking Woman's Guide To Peri/Menopause, is a four week program open to women in any stage of peri-menopause who are looking to regain confidence in their bodies and themselves. “Being able to say, "Okay. This first goal that I set out and I'd been working on, I can't see it through right now for reasons completely beyond my control. That doesn't mea

In today’s episode, Lauren Smith is speaking with Meredith Bilsky. Meredith is a virtual dietitian helping women break the yo-yo dieting cycle so they can reach their weight loss goals. Meredith is passionate about helping women achieve their weight loss goals because she knows what it's like to feel miserable, anxious, and frustrated while trying to lose weight. After suffering a foot injury that ended her running career, Meredith gained weight during high school and college, which triggered years of yo-yo dieting and food anxiety before she finally lost 30 pounds by eating balanced, consistent meals and following a flexible weight loss plan. Now, Meredith empowers and educates women to break their yo-yo dieting cycle and eat in a way that promotes both healthy, sustainable weight loss and a healthy life. “I'm always reviewing my posts and which ones do better, which ones really connected with my target audience and which ones maybe didn't as much. That's what Instagram is about, connecting with your audienc

Are you getting likes and follows but struggling to build your client list? It might be time to revisit your mindset around social media! In today’s episode, Lauren is talking with Bec Norris. Bec is an Australian dietician working with women from across the globe to help them ditch diets and lose weight sustainably. With a background in health coaching and a love for easy throw together recipes, Bec shows women exactly what and how they need to eat to prevent late night snacking, manage cravings, and eat the right portion for them so they lose weight and keep it off. With the approach that food is so much more than nutrients, Bec works with her clients to add color to their diet, understand why we overeat, manage emotional eating, and learn healthy cues to set them up for long term success. “Metrics on social media go up and down and sometimes that can be a little bit frustrating because you're recreating a post from last week that did really well, but it didn't do well this week. And you're like, "Oh, I jus

Are you wondering how it’s possible to leave a clinical job to become your own Dietitian Boss? It may be easier than you think! In today’s episode, Libby is talking with Kristy Baumann. Kristy is a registered dietitian, marathon runner, wife, and mama to a toddler. Kristy is a small-town girl who never thought she'd enjoy living in a big city, an ice cream lover who grew up as a picky eater and became a veggie-lover, and the back-of-the-pack high school runner, who was pushing her limits to break three hours in the marathon.  As a collegiate runner, she found herself attempting to eat super healthy by choosing low-fat foods, restricting calories, and fighting hunger cues. This left her feeling fatigued, over-trained, and experiencing reoccurring injuries. It wasn't until years later that she realized it was all related to under-eating. Now, she uses her personal experiences to inspire other female runners to nourish their bodies without restriction. She teaches them to reframe their mindset around food and us

Have you identified your ideal client? In today’s episode, Libby is talking with Emily Apitz. Emily is a registered dietitian born and raised in the Midwest. She's a toddler mom to her energetic 18 month old and is working nine to five in a hospital and five to nine on her side hustle. Emily uses her own experience of losing weight while exclusively breastfeeding her son to help other moms who want to lose weight, but are afraid of losing their breast milk supply. She uses a balanced approach to weight loss using flexible dieting so that her clients can lose weight without feeling deprived. She is passionate about breastfeeding and also acts as a support person for her clients when breastfeeding gets tough.  “I think it's important to know what your ideal client's biggest problem is. If you're generally speaking to a group of people, no one's going to reach out. They're going to think that you're talking to someone else, so you need to be very specific.” - Emily Apitz In today’s episode… Hear about Emily’s l

Are you having fun while creating content? Do you struggle with keeping a positive, forward focused mindset? In today’s episode, Libby is talking with Michele Crosmer. Michele is a registered dietitian and certified specialist in renal nutrition. She's based in California and helps people with chronic kidney disease preserve their kidney function and delay or prevent dialysis through a plant-based eating approach. Michele is passionate about increasing awareness for chronic kidney disease, dispelling outdated and contradicting misinformation, and helping their clients keep their kidneys functioning longer. “You can have fun creating content and helping those people. They always say, "It doesn't feel like work." But it actually allows you to be better at your niche. It's so much more fulfilling to be able to niche down.” - Michele Crosmer In today’s episode… Understand the importance of mindset How she’s leveraged family and caregiver relationships to reach her audience on social media Why having fun is impor

Are you struggling to grow your dietitian business? Are you a new dietitian and wonder what the easiest way to get started is? It might be easier than you think with just a few changes! In today’s episode, Libby is talking with Maree Ferguson. Maree is the director of Dietitian Connection, an online community and continuing education hub for dietitians all around the world. Maree was a senior research scientist at ABBA Nutrition in the United States. Maree and colleagues developed a malnutrition screening tool to identify patients at risk of malnutrition on hospital admission. Her innovative malnutrition screening tool, MST, has been implemented in hundreds of hospitals worldwide. “We often really undervalue what we bring to the table, and what we can offer, and undersell ourselves, and have lower fees than we should.” - Maree Ferguson In today’s episode… Ways to grow your business? What opportunities she is seeing for dietitians? What inspired her to create the Dietitian Connection? What are the top mistake

Have you considered specializing in an area that you don’t actually have that condition? Are you concerned that people won’t want to work with you because they feel you can’t relate to what they are going through? Listen to how one Dietitian Boss chose a specialty and marketed herself without every having the condition! In today’s episode, Libby is talking with Sam Abbott. Sam is a registered dietitian-nutritionist and owner of the nutrition practice G & G Nutrition Company, where she provides one-on-one nutrition coaching services locally in Charlotte, North Carolina and also virtually. Sam helps women with PCOS ditch diets, improve insulin resistance, and balance hormones without feeling guilty or stressed about food.  “I just came to the realization that a lot of what had been holding me back in my marketing messaging was really worrying about what other dietitians would think.” - Sam Abbott In today’s episode… What her nutrition philosophy is? How she came to this philosophy and why it is so importan

Are you struggling to gain clarity on your ideal client? Are you creating content that just doesn’t seem to be connecting with who you want to? Are you ready to get clear and start bringing in your ideal clients with the content you’ve created and be able to do all of this in less time? Listen to how one Dietitian Boss did this and how it as changed her business! In today’s episode, Libby is talking with Elena Kunicki. Elena is a virtual dietitian for weightlifting women who want to improve their relationship with food and fitness. Her specialty is helping women break the restrictive binge cycle, and can get their periods back naturally, so they can feel balanced around food and fitness for life. “ I think, there's a lot of times where I thought I was clear, but I really wasn't. So in the beginning, which is normal, I was progressively getting clearer.” - Elena Kunicki In today’s episode… What has changed since she was last on the podcast? What the main thing is that has gotten her to where she is now? How h

Are you concerned with everything going on in the world today about diversity? Do you find yourself unsure how to market yourself or want to make sure that you are portraying the right message about who you work with? In today’s episode, Libby is talking with Nicole Lee. Nicole Lee is a diversity equity and inclusion expert and leadership coach nationally recognized speaker and strategist. Nicole regularly consults with nonprofits, schools, businesses, and political and social movements to improve their climate for themselves and all of those they serve. Through Inclusive Life, a project founded by Nicole, individuals, and communities can access resources, including coaching, advising, and training to infuse the principles of equity and inclusion in every aspect of their lives. “Inclusion says that we strive in this community for everyone to feel welcome and safe and respected that both their needs, but also their voices are always at the table in decision making.” - Nicole Lee In today’s episode… What is in