Business, Branding And Building With Libby Rothschild Ms, Rd, Cpt
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 156:29:38
- Mais informações
Informações:
Sinopse
Business, Branding and Building is a weekly podcast created and hosted by Libby Rothschild, MS, RD CPT. The conversations are structured to inspire and provide direction to Nutrition and/or Fitness Professionals who want to make a lasting impact among their niche and manage multiple streams of income. If you identify as a high performing lifelong learner, then listen, write a review and take action in your business right now.
Episódios
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Why it is important to become a resource for your audience with Liz Bissell
22/04/2020 Duração: 32minAre you trying to find a way to connect with your audience? Have you told them your story to build the connection? Do you want to position yourself to be a resource for them? In today’s episode, Libby is talking with Liz Bissell. Liz is a registered dietitian nutritionist dedicated to restoring fertility and health in women with polycystic ovarian syndrome, also called PCOS. Using her science and nutrition background, as well as her own experience with learning how to best manage PCOS using diet and lifestyle changes, Liz developed her Restore Your Fertility one on one coaching program. “If I'm ever veering off, I always go back to why I got started.” - Liz Bissell In today’s episode… What her nutrition philosophy is? How she approaches her clients in a unique way? What helped her to focus on her message? How she gained the confidence to get people to listen to her message? How her approach to social media has changed? Why it was important to reflect on her own story? How it feels to create an experience
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Going from side hustle to a coaching business with Tamara Rizkalla
20/04/2020 Duração: 23minDo you currently have a side hustle that you love? Do you find yourself dreaming of the day that it becomes a full-time business? It is possible to make that dream a reality and today we’re going to talk with one Dietitian Boss who did just that! In today’s episode, Lauren is talking with Tamara Rizkalla. Tamara is a certified personal trainer and nutrition coach. She applies a balanced approach to weight loss using flexible dieting, combined with strength training so that her clients may gain control of their bodies and overcome their insecurities. It is her passion to empower and educate women about fitness and nutrition so that they can enjoy all foods free of guilt while maintaining a strong body and mind. “You literally just have to be yourself because if you try to be anyone else, people can tell that you're not really being you.” - Tamara Rizkalla In today’s episode… Where she started out and where she is now? What type of clients she works with? How her niche and message has evolved? How she has u
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How to turn coming up with content into something fun to do with Brittany Woodard
17/04/2020 Duração: 41minDo you have trouble coming up with your content? Find the task daunting so you put it off? Maybe you have so many passions you find it hard to focus on one? In today’s episode, Libby is talking with Brittany Woodard. Brittany works with moms that are looking to feel confident about their postpartum bodies and find food freedom. She uses and teaches simple mindset changing skills based on cognitive behavioral therapy, to help moms change the way they think about food and their bodies. “You only have a certain amount of time to catch somebody's interest. If you see a lot of words, you're probably going to scroll past that one.” - Brittany Woodard In today’s episode… How she has been able to take something daunting and make it fun? What her strategy is to serve the women that she serves? How she found her passion? How she generates engaging content? How her business has evolved in the last 3-6 months? What steps did she take to start making money on Etsy? Guest Resources: Connect with Brittany on Instagram
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How getting vulnerable can help you create content that reaches your ideal client with Mallory Spendlove
15/04/2020 Duração: 22minDo you have trouble creating content that reaches your ideal clients? Do you struggle with having enough content to keep yourself visible? Sometimes getting a little vulnerable helps to reach the right audience and also gives you the content you need. In today’s episode of Dietitian Boss, I am talking with Mallory Spendlove. Mallory is the owner of Daily Habits Nutrition. Mallory has been a dietitian for one and a half years and has been working in public health as a diabetes and heart disease project coordinator, where she runs an in-person and online group course to help healthy habits. “Yeah. It was almost a night and day difference when I started being more vulnerable and sharing.” - Mallory Spendlove In today’s episode… What her nutrition philosophy is? What helped her to get to where she is and create her business? How she got more clarity on social media? How her feed has evolved in her business? What has changed in how people receive her? Why vulnerability has helped her business? Guest Resources
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The importance of negotiating your worth with Bonnie Roney
13/04/2020 Duração: 20minAre you ready to quit your full time job? Do you find yourself worrying if you are making enough to do it? Are you worried that you won’t be able to consistently make enough to make that leap? It is possible and it may just be the best thing you could ever do for yourself. In today’s episode Libby is talking Bonnie Roney. Bonnie is a registered dietitian nutritionist who helps women find food freedom by ditching diet culture and learning to eat without guilt or shame. And she is here to role model and really inspire you to take action in your own journey. “It definitely takes a lot of time and patience and consistency, but once you get to this point, it's the best feeling in the world.” – Bonnie Roney In today’s episode… How letting go of her full time job has supported her business goals? How she went from an idea to making it happen? What her financial goals were? Why sales calls are so important? How she goes about negotiating when it comes to brand deals? What helped her to be in a position to forecast h
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How being more visible on social media can bring more opportunities with Jaqui Plozza
10/04/2020 Duração: 23minAre you afraid to #showyourface? Do you post inconsistently and wonder if being more consistent is the piece you are missing in building your business? It does help! Listen to one Dietitian Boss and how it has helped her! In today’s episode of Dietitian Boss, I am talking with Jaqui Plozza. She has over a decade of experience in the healthcare industry. Jaqui's passionate about putting humor and empathy into health and science writing. And believes that the best way to educate is through fun and connection. Research is great, but only if it's ever read and understood by a room full of researchers. “I guess I thought back in the day that you needed to be a published author with an actual book on the bookshelf to be a writer. But now I know that's not really true. It's more about the writing, not about necessarily being a writer.” - Jacqui Plozza In today’s episode… Where she started and where she is now? What authors inspire her? How she has used social media to grow visibility? How she creates content that
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When you know clinical is not for you what do you do with Alma Simmons
08/04/2020 Duração: 32minAre you still in school and know clinical is not where you want to be? Do you dream of creating a business that truly aligns with your passions? In today’s episode of Dietitian Boss, I am talking with Alma Simmons. Alma has a degree in both Mexico and the US. She also is a student of mine who has followed my method and gotten clear on her niche and message. “So the process of understanding, even the thought of building a private practice was overwhelming for me. Part, I think most has to do with programming, with how you're raised, how you're taught..” - Alma Simmons In today’s episode… How she transitioned from being a dietitian in Mexico to the US? What she did in the field after she came to America? What her clinical experience was and not being able to speak in her native language? Why it took her so long to start using Instagram to build her business? What her journey has been in creating an opportunity to help people? Why her niche is important to her and how she came to it? Guest Resources: Conne
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Going from one on one sessions to an online course with Ryann Kipping
06/04/2020 Duração: 23minAre you offering one on one sessions? Do you wonder how you can make that change to build a course and reach more people? Here is one Dietitian Bosses journey in doing just that! In today’s episode, Libby is talking with Ryann Kipping author of The Feelgood Pregnancy cookbook. Aside from one-on-one nutrition counseling, Ryann is the nutrition writer and content creator of the popular Instagram account, Prenatal Nutritionist. “I needed to kind of have a proven type approach to what I was going to even put in a program and then have enough demand.” - Ryann Kipping In today’s episode… What has been happening in her journey this past year? How she launched her new online course? How did she know it was time to progress from one on one sessions? Why showing up, being consistent and providing value is so important? What goals she has set for this year? How she wants her future services to look? Has launching the course changed her content and marketing plan? Guest Resources: Connect with Ryann on Instagram
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How getting really clear on your niche can help when growing your business with Kirsten Jackson
03/04/2020 Duração: 25minDo you wonder if you have narrowed down your niche enough? Are you worried about if you narrow down more you won’t be able find enough clients to grow your business? It is possible to get really clear and still grow your business! In today’s episode, Libby is talking with Kirsten Jackson. Kirsten is a a British consultant, IBS Dietitian and founder of the Food Treatment Clinic. Kirsten originally specialized in gastroenterology and after gaining some clinical experience, she opened the Food Treatment Clinic in 2015 and later niche down into the area of IBS. I was charging something like 40 pounds an hour, which is about $60 an hour and thinking I can't believe someone's actually paying for my time and just seeing everything. - Kirsten Jackson In today’s episode… How her nutrition philosophy? What her journey has been when getting more clear? How long it took and what she realized while working to become more clear? How she got to where she is today and the membership she created? What platforms she is on
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How to overcome your fear of showing your face and selling on Instagram with Rachel Everett
01/04/2020 Duração: 33minAre you worried about showing up on Instagram? Do you think that by using Instagram for sales you may come off as being pushy? In today’s episode, Bonnie is talking with Rachel Everett. Rachel is a registered dietitian nutritionist in Dallas, Texas, helping women take back their life from bloat and digestive problems caused by IBS and SIBO. Rachel struggled with her own digestive issues growing up, and dedicated her career to finding answers. "My niche kind of evolved from seeing, 'Okay, where is my ideal client at, standing in their shoes?'" - Rachel Everett In today’s episode… What her nutrition philosophy is? Who she currently works with? What her niche was when she first started out? How her niche has evolved since working with Libby? How she has built the know, like and trust factor? How she got over her fear and built her confidence to show her face? What her process is for creating her offer? What tips she has for successfully enrolling clients? Guest Resources: Connect with Rachel on Instagram Fr
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Fear and Trust: Adding Value and Making Sales During This Pandemic
30/03/2020 Duração: 11minDo you worry about investing in growing your business with this pandemic? You dream of being your own boss but worry about what the pandemic and if it will be worth investing right now? In today’s episode of Dietitian Boss, Libby is talking about how you can use this time to grow your business and find ways to better serve your clients. “Whether you're per diem, part-time, or you have some type of a full-time job, even if you're working from home, whatever the situation is, the best backup plan and the best way for you to have independence and add value is to take your virtual business seriously.” - Libby Rothschild In this episode, we discuss: How you can use this time to build your business? Why do you need to reframe your mindset now? What other Dietitian Bosses are doing at this time? Free Resources from Libby Are you ready to start booking amazing clients (who don’t even flinch at your prices)? Check out my FREE Dietitian Boss Basics Workbook!
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The best of both worlds, how it is possible to be home with your kids and have your own business with Pardis DeFord
27/03/2020 Duração: 23minAre you still working a full-time clinical job? Do you have missing the time home with your family? Want some time for yourself? It is possible to have the best of both worlds! In today’s episode, Libby is talking with Pardis DeFord. Pardis a virtual dietitian with a passion for people and peanut butter. Prior to launching Grapes to Crepes, Pardis worked as a clinical dietitian for three years. During these years she provided individual nutrition therapy for patients with eating disorders, drug or substance abuse, diabetes, heart failure, liver disease, kidney disease and those with a desire to lose weight. Pardis started her business with the desire to be home with her boys and you can too! "I'm going to put getting clients on hold for a bit and let me just focus on what am I really trying to do here? What kind of posts am I going to create? How am I going to do it?" – Pardis DeFord In today’s episode… How her nutrition philosophy is translated on her social media? What has helped her to create her business
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Sales vs marketing during a hard time with Libby Rothschild
25/03/2020 Duração: 13minDo you find yourself having a hard time marketing yourself right now? It’s a hard time and you worry about how to build your business? Are you worried about the message you might be sending? In today’s episode of Dietitian Boss, Libby talking about the difference between sales and marketing even during hard times. “You will be more successful, when you learn how to market. Without marketing, you have nothing.” - Libby Rothschild In this episode, we discuss: How to still provide value during this hard time? Why improving your mindset it important? What the difference between sales and marketing is? How to talk with your ideal client so you can align your offer with their needs? Why it’s important to learn to market yourself? Free Resources from Libby Are you ready to start booking amazing clients (who don’t even flinch at your prices)? Check out my FREE Dietitian Boss Basics Workbook!
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How to market successfully in a unique niche with Karla Moreno-Bryce
20/03/2020 Duração: 30minAre you niching down and afraid that your niche is to unique? Are you worried about how you can effectively market your services? Not sure is if there will be a big-enough audience to pursue your passion? In today’s episode of Dietitian Boss, I am talking with Karla Moreno-Bryce. Karla is a vegan registered dietician, based in Minneapolis, Minnesota and is the founder of Nutritious Vita. Karla specializes in vegan nutrition for infants, toddlers, and children, and supports moms feeding and their kids a healthy vegan diet, for proper growth and development. In today’s episode we are talking all about how she managed to pursue her passion in a unique niche and the success she has had. “I was ready to quit, but I knew that there had to be another way, and that's when I turned on to social media marketing.” - Karla Moreno-Bryce In today’s episode… What nutrition philosophy is in relation to veganism? How being a vegan has affected her and how she translated that into how she works with her clients? What her bu
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Ways to build your business during the Coronavirus pandemic with Libby Rothschild
18/03/2020 Duração: 09minHave you been affected by the virus or know someone who has? Do you worry about working on building your business during this time? Wonder if this is the right thing to do or if people will be interested in what you are offering? In today’s episode of Dietitian Boss, Libby is talking about ways you can work on building your business during this pandemic and continue to work towards your goals of being a Dietitian Boss. “Keep things simple until you're hitting your medium goals. You don't need to complicate anything.” - Libby Rothschild In this episode, we discuss: Why you should focus on your content and message? How to find out what people want help with? Why it’s important to stay motivated at this time? How you can stay motivated? How you can work on building a community? Free Resources from Libby Are you ready to start booking amazing clients (who don’t even flinch at your prices)? Check out my FREE Dietitian Boss Basics Workbook!
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How you can grow your following when you are new with Ravleen Sarkaria
16/03/2020 Duração: 21minAre you just starting out and don’t have much of a following yet? Are you still trying to figure out how to get yourself in front of your ideal client? Find out how one Dietitian Boss did just that to build her following! In today’s episode, Libby is talking with Ravleen Sarkaria. Ravleen is a registered dietitian with a passion for helping busy women lose the last 10 pounds with flexible eating. She helps women ditch fad diets and encourages eating the foods they love even while trying to lose weight. “We fail to recognize the value of having someone to support us with our business and to keep you accountable.” – Amy Gianotti In today’s episode… What her nutrition philosophy is? How her business has evolved? How she started with Facebook ads and how she attracts her ideal client now? How sharing her story has helped her build the, know, like and trust? When she figured out she was creating her offer backwards? What she does to create her goals in business and in life? Creating her ideal client avatar and ho
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How you can expand your business using social media with Devika Sharma
13/03/2020 Duração: 24minDo you feel like you are ready to expand your dietitian business? Wonder what steps you should take next or what people really want to know? In today’s episode of Dietitian Boss, I am interviewing Devika Sharma founder of One More Bite Nutrition. Although she specializes in chronic kidney disease she does help clients with other conditions such as cardiovascular disease and obesity. When she knew she needed to expand she turned to blogging and ended up becoming a social media creator and educator. “As long as I'm confident and sure of what I do, people will also be confident in me as well" - Devika Sharma In today’s episode… What she does in her practice and becoming a content creator and educator? How she uses social media and progression along the way? What benefits she has seen by transitioning from aesthetic to strategy and how her content is different? What opportunities have come from her social media? How she created her offer? How she stays motivated with limited time? What advice she would give abo
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Introducing The Dietitian Boss Podcast’s new guest hosts – Bonnie Roney and Lauren Smith
11/03/2020 Duração: 28minI am so excited to announce that I am bringing in two Dietitian Bosses to guest host on the podcast. Both Bonnie and Lauren have been so inspirational that I decided to bring them in to help provide as much inspiration as possible to our fellow Dietitian Bosses. In today’s episode of Dietitian Boss, I am talking with Bonnie Roney and Lauren Smith. I wanted to take an episode to let you get to know them and see how they can help to inspire you on your journey to becoming a Dietitian Boss. “I wanted to please everyone and not offend everyone, so I was just afraid to say anything in regards to how I truly am as a person.” - Bonnie Roney In today’s episode… How they connected and how has it helped their journey? How they support and inspire each other? Why it’s important to inspire and work with other dietitians? What advice they would give to someone dealing with “haters”? What do they wish they would have know starting out? Guest Resources: Connect with Bonnie on Instagram Connect with Lauren on Instagram
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What changing from one on ones to a group offer can do for your business with Alix Turoff
09/03/2020 Duração: 46minHave you considered changing your services from one on ones to a group? Do you wonder if this would enable you to help more people but still have time that you need for yourself? In today’s episode of Dietitian Boss, I am talking with Alix Turoff. Alix is the founder of Alix Turoff nutrition where she helps clients to manage their weight and heal their relationship with food through nutrition therapy. Her private practice is a hundred percent virtual. She also offers courses, group programs, and in-person events. Today we’re talking about how she made the transformation from one on ones to her group program. "You want to share things that are actually helping people." - Alix Turoff In today’s episode… What has helped you create the business that you have today? How Instagram has played a role and evolved in her business? How she approaches goals in her business and life. What her financial goals are? Why she created her group? What creating the group has done for her business The biggest and smallest obstacl
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It’s ok that your philosophy changes as you evolve in your business with Zoe Klein
06/03/2020 Duração: 37minWhen you started out as a dietetics student you had all these beliefs and theories, but now you are in your business and learning more and more and find those shifting. Do feel like you need to stay with those original beliefs even though it just doesn’t feel right? It really is ok to evolve on all levels while you build your business. In today’s episode, Libby is talking with Zoe Klein. Zoe is a social worker based in Toronto, Canada working with people struggling with eating disorders, particularly binge eating disorders. She recently came to see that her past binge eating disorder did not hurt her professionally, it actually made her better able to help and motivate people to a full recovery. So anytime I make a goal, I say, okay, what's my end points? - Zoe Klein In today’s episode… How did she begin to identify as a healthy at every size practitioner? When she reframed her approach and the shift in how she practiced? What transformation she saw with the patients she helps now? What has helped he