Cmo Confessions

In today’s episode,  Elana Anderson, CMO of Veracode, and Cheri Keith, Head of Strategy and Research at ON24, discuss Elana’s career, how work life has changed with the pandemic and B2C trends that B2B can use.    As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below. You can learn more about Elana’s career and experiences through her LinkedIn page here and Twitter feed here.  If you’re interested in listening to our growing podcast series, you can find all of our episodes right here on Podbean. Alternatively, you can also find us on both iTunes and Google Play stores.

Hello and welcome to the latest episode of CMO Confessions, our B2B podcast with marketing and sales’ top leaders. Today’s CMO Confessions features Steve Daheb, Chief Marketing Officer at ON24.     In this episode, Steve and Cheri Keith, Head of Strategy and Research at ON24, discuss his career, pet peeves and the challenge of marketing to marketers.  You can learn more about Steve and his background by viewing his LinkedIn page here and Twitter here.

Welcome back to another episode of CMO Confessions, our B2B podcast with marketing and sales’ top leaders. Today’s CMO Confessions features David Clarke who is the Executive Vice President, Chief Experience and Chief Marketing Officer of UnitedLex.   In today’s episode, Cheri Keith, Head of Strategy and Research at ON24, and David chat about his time as one of the first Chief Experience Officers in the early 2010s and how experience-focused companies set themselves apart from others.  To learn more about David’s career and interests, check out his profiles on LinkedIn page here and Twitter here.  

Welcome back to another episode of CMO Confessions, our B2B podcast with marketing and sales’ top leaders. Today’s CMO Confessions features Pierre Custeau, Senior Vice President of Product at MRP. In today’s episode, Pierre and Cheri Keith, Head of Strategy and Research at ON24, discuss Pierre’s experience going from music producer to MarTech producer, the challenges facing CMOs today and how AI could enhance marketing.  If you’re interested in listening to additional episodes in our CMO Confessions podcast series, you can find all of our episodes right here on Podbean. You can learn more about Pierre and his background, you can view his LinkedIn page here and Twitter here.  

In today’s episode, Danielle and Cheri Keith, Head of Strategy and Research at ON24, discuss Danielle’s career and life at a startup, what makes a marketer a marketer in today’s world and what the future may hold for large trade shows and tentpole events.As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below. You can learn more about Danielle’s background and experiences through her LinkedIn page here and her Twitter feed here. If you’re interested in listening to our growing podcast series, you can find all of our episodes right here in Podbean. Alternatively, you can also find us on both iTunes and Google Play stores. Welcome to another edition of CMO Confessions!

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Deb Wolf, Chief Marketing Officer at Integrate. In today’s episode, Deb and Cheri Keith, Head of Strategy and Research at ON24, discuss Deb’s new position at Integrate, the transition from customer to employee and what it’s like to join a new team during a pandemic. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below. You can learn more about Deb’s background and career path through her LinkedIn page here and Twitter feed here.  If you’re interested in listening to our growing podcast series, you can find all of our episodes right here on Podbean. Alternatively, you can also find us on iTunes. Welcome to another installment of CMO Confessions!

Welcome back to another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Dan Frohnen, Chief Marketing Officer at Sendoso. Keith, Head of Strategy and Research at ON24, discuss Dan’s experience being a client of Sendoso before joining the company, consumer empathy In today’s episode, Dan and Cheri  during the pandemic and B2C marketing trends that we might see in B2B. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below. You can learn more about Dan’s background and career path through his LinkedIn page here and Twitter feed here. If you’re interested in listening to our growing podcast series, you can find all of our episodes right here on Podbean. Alternatively, you can also find us on both iTunes and Google Play stores.

Happy New Year, Webinerds! We’re back with another episode of CMO Confessions, our B2B podcast with today's marketing and sales leaders. Today’s CMO Confessions features Evy Lyons, CMO at Traackr.  In today’s episode, Evy and Cheri Keith, Head of Strategy and Research at ON24, discuss Evy’s career from and back to Traackr, authenticity, and the future of influencer marketing. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below. If you’re interested in listening to our growing podcast series, you can find all of our episodes right here on Podbean. Alternatively, you can also find us on both iTunes and Google Play stores. Welcome to another edition of CMO Confessions with Cheri and Evy!

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Aaron Cullers, Head of Marketing at Madison Logic.   In today’s episode, Aaron and Cheri Keith, Head of Strategy and Research at ON24, discuss Aaron’s new role at Madison Logic, B2B trends and marketing in a pandemic world.   As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below. You can learn more about Aaron’s career and experiences through his LinkedIn page here and his Twitter feed here.

What's it like when you transition from a technology CMO to an agency CMO? Jon Russo, CMO of B2B Fusion, shares his experiences — plus insights into where B2B marketing is heading — on the latest edition of CMO Confessions.    Follow Cheri on Twitter: @Cheri29 Follow Jon on Twitter: @B2BCMO Follow Jon on LinkedIn: Jon Russo  Learn more about ON24: https://www.on24.com

What can marketers do to reduce uncertainty in uncertain times? They can start by working with sales to build a predictable pipeline. Check out this edition of CMO Confessions as Matt Heinz — who literally wrote the book on predictable pipeline — lays out how marketing teams can get in the right mindset for success.   Sit back and relax, it’s another episode of CMO Confessions.    Follow Cheri on Twitter: @Cheri29 Follow Matt on Twitter: @HeinzMarketing  Follow Matt on LinkedIn: Matt Heinz Learn more about ON24: https://www.on24.com

In this episode, Jen and Cheri Keith, Head of Strategy and Research at ON24, discuss how Jen’s career path led her from an advisory role to a CMO role at Swivel. The two also discuss the pros and cons of new marketing technology, like chatbots, what it’s like to transition to a startup from an advisory role, the role of responsiveness in creative storytelling and some of their biggest pet peeves in B2B marketing. Sit back and relax. It’s another edition of CMO Confessions.    Follow Cheri on Twitter: @Cheri29 Follow Jen on Twitter: @jenhorton Follow Jen on LinkedIn: Jen Horton Learn more about ON24: https://www.on24.com

How does one make it in the B2B world? By staying on your toes. Tune in to the latest episode of CMO Confessions to learn what John Steinert, CMO of TechTarget, has to say about career navigation, keeping up with the latest why selling in MarTech is just so exciting.    Sit back and relax, it’s another episode of CMO Confessions.    Follow Cheri on Twitter: @Cheri29 Follow John on Twitter: @TechTargetCMO  Follow John on LinkedIn: John Steinert Learn more about ON24: https://www.on24.com

What’s a CMO to do when their company gets acquired? Jay Gaines, former CMO of SiriusDecisions and Forrester, explains the process, the cultural shifts and how both marketing teams came to work together after a massive acquisition. Jay also dives into what he loves and hates about marketing today. Sit back and relax. It’s another edition of CMO Confessions.    Follow Cheri on Twitter: @Cheri29 Follow Jay on Twitter: @izjay Follow Jay on LinkedIn: Jay Gaines Learn more about ON24: https://www.on24.com

What's the difference between marketing in the U.S. and marketing in the U.K.? How does agile marketing look like in one of the largest enterprises? In this week's edition of CMO Confessions, Joe Hyland sits down with Alison Orsi, CMO at IBM Europe, to discuss differences in marketing, approaches in adapting agile and Alison's path to becoming CMO. Sit back and relax, it's CMO Confessions.    It’s another edition of CMO Confessions. Let’s chat. Follow Alison on Twitter: @AlisonOrsi Follow Alison on LinkedIn: Alison Orsi Follow ON24 on Twitter: @ON24 Learn more about ON24: https://www.on24.com

When you analyze data, do you have a question in mind first, or do you look for patterns to build from? Well, in this episode of CMO Confessions, Aprimo’s CMO, Ed Breault, states his case for the former. Tune into this episode to learn why marketers need to be uncomfortable to succeed and much more.    Sit back and relax, it’s CMO Confessions.    Follow Aprimo on Twitter: @Aprimo Follow Ed Breault on Twitter: @edbreault Check out Ed on LinkedIn Follow ON24 on Twitter: @ON24 Learn more about ON24: www.ON24.com

What goes into a marketing career that lasts and how do you avoid the call of the latest shiny marketing fad? In this episode of CMO Confessions, David Fortino, Senior Vice President of Audience and Product at NetLine, shares his marketing journey with us and explains why getting to know the customer well is so critical to success.    Sit back and relax, it’s CMO Confessions   Follow NetLine on Twitter: @NetLine_Corp Follow David Fortino on Twitter: @David__Fortino Check out David on Linkedin: http://www.linkedin.com/in/davidfortino Follow ON24 on Twitter: @ON24 Learn more about ON24: www.ON24.com

Taking two great things and mixing them together makes for something great, right? Well, did for Adobe and Marketo. In this episode of CMO Confessions, Sarah Kennedy, Vice President at Adobe, shares her marketing journey with Joe Hyland, CMO of ON24, and her formula for making marketing great.    Sit back and relax, it's CMO Confessions.    Follow Marketo on Twitter: @marketo   Follow Sarah Kennedy on Twitter: @saykay   Check Out Sarah on LinkedIn   Follow ON24 on Twitter: @ON24 Learn more about ON24: www.on24.com

Sometimes, working on targeting your market can feel a bit like Goldilocks. This market is too big! This market is too small!  Well, for this week's CMO Confessions, we go into why that targeting is so important with Jaime Romero, Global Head of Marketing and Customer Delivery at MRP.  Sit back and relax, it’s CMO Confessions.   Follow MRP on Twitter: @MRP_Prelytix  Follow Jaime Romero on Twitter: @jaimesay Check Out Jaime on LinkedIn: LinkedIn Follow ON24 on Twitter: @ON24 Learn more about ON24: www.on24.com

If finance just gave your marketing department an extra million, you'd assume it was some kind of joke, right? Well, for this week's CMO Confessions guest, Jeff Perkins, that actually happened. Why? Because Jeff and his team proved that marketing can deliver and drive revenue. All they had to do was make the case.    Check out this edition to learn more about how Jeff Perkins organizes his marketing team, why focus is such a factor for marketing leaders and few critical things every young CMO should know.    Sit back and relax, it’s CMO Confessions.   Follow ParkMobile on Twitter: @Parkmobile   Follow Jeff Perkins on Twitter: @jeffperkins8    Follow ON24 on Twitter: @ON24   Learn more about ON24: www.on24.com