Middle Management Movement By Michelle Pascoe

A rare insight into the life an entrepreneur is the way Naomi Simson, Red Balloon & Big Red Group, Shark Tank Australia describes Tina in her recently launched book One Life. Tina built the National Begin Bright franchise from an idea, to a little suburban tutoring centre, to a franchise network with 33 sites throughout the country. She’s won multiple top business awards including the My Business Magazine awards, the Australian Small Business Champions and the 2014 Telstra Australian Young Business Woman of the Year. Having started businesses solo and having done everything from marketing, accounting, curriculum design, training, human resources & team management, contract negotiations, teaching, customer service, event planning, business coaching and product development, Tina brings a wealth of knowledge to share with you in my podcast today. Tina’s businesses have been operating at over 7 figures a year for a decade and so she knows her stuff to help businesses scale. Tina shares with us her wisdom,

Joyce Ong is an international Videographer, Photographer, Author and Educator who runs her own company New Heights Media based in Sydney Australia. From filming documentaries in Africa, to running Workshops in Thailand; over her 10 year career Joyce has worked with the likes of Richard Branson, Johnson & Johnson, Sony Music, Marina Prior, Jack Jonson, John Mayer, and is one of the most highly sought after event photographers for business leaders across Australia and L.A. Today she joins us to discuss the challenges she has faced along the way and the organic evolution of her business. Newheightsmedia.com.au For a copy of Joyce’s ebook Bulletproof your Shoot go to; www.bulletproofyourshoot.com.  

Serena Dorothy 'Dot' Ryan is an award winning Entrepreneur, Podcaster and Digital Marketing Strategist. Serena is spot on when it comes to Facebook and marketing strategies working with a variety of industries and in particular Accountants and Cloud Accounting Service Providers.  Serena believes in self education and giving back by doing this she is now an intricate part of Social Media Marketing World, an annual event that is held each March in San Diego.  In this episode Serena shares with us the latest trends in marketing strategies. https://serenadotryan.com/ https://www.jbhifi.com.au/products/cygnett-gostick-bluetooth-selfie-stick-tripod https://www.marismith.com/ https://annhandley.com/ https://marcussheridan.com/ Social Media Marketing World 2021 28th Feb until 2nd March 2021 https://www.socialmediaexaminer.com/smmworld/register/ https://podcasts.apple.com/au/podcast/adding-up/id1465096300 Serena Dorothy 'Dot' Ryan is an award winning Entrepreneur, Podcaster and Digital Marketing Strategist with more t

How do you manage to run a business on a daily basis without being to confined to the 4 walls of your office? Michelle travels a lot: for work, for professional and for personal development so has embraced her business moving into the digital age. Being able to work remotely involves putting trust into your team and today Michelle shares how she does this successfully.

Josephine Byrnes-Luna is an accredited Counsellor and Mediator working with corporations, individuals and families.  As a sole trader with the full support of her husband and 2 sons Josephine has built a business over the past 13 years that has evolved to include the new space of “Collaborative Law”.  In this interview Josephine shares her wisdom and knowledge on building a business, a reputation through relationships, looking after herself and the importance of a mentor. https://restorebalance.com.au/

There’s a common myth that in order to be wealthy, you must earn a lot of money. But it’s not about what you earn – it’s what you choose to do with it. In this episode I am joined by Kylie and Anthony Sultana from Creo Wealth. Kylie and Anthony discuss the importance of education when it comes to your planning for your future and provide some tips of what you can do now to ensure you can live a financially comfortable life. www.creowealth.com.au www.moneysmart.gov.au

Is your branding sending mixed messages to your customer that leaves them confused and moving onto your competitor? In this episode I am sharing with you the importance of brand recognition (even if you are a solopreneur) and a Brand Experience Audit download for you to complete on your own business. Kajabi is offering an exclusive 28 days for FREE to try out their platform and see what all the hype is about hit the link at take a look.  https://app.kajabi.com/r/thXJ4Wzh/t/c8yzetxu In addition to the 28 days, you also get access to some of their awesome training programs! A Kajabi team member (which let me say, are the best of the best in the course creation world) literally walks you through step by step in setting up your online business. Tech headaches can now be a thing of the past! Brand Audit download: https://www.michellepascoe.com/pl/146382

Trisha Cashmere has a lot on. She runs The Healthy Body Company with her life partner, she is on the Board for the  Cancer Council and she is now participating for the 2nd year running in the Shitbox Rally driving a 2003 Ford Fairmont with her dad from Alice Springs to the Gold Coast to raise awareness and funds for the Cancer Council. Trisha takes us through her professional and personal life until now and what is keeping her busy right now including planning a trivia night where you can pay to cheat coming up on March 14th. For tickets to the event https://www.eventbrite.com.au/e/93259406395 Details about Shitbox Rally  https://www.shitboxrally.com.au https://www.facebook.com/angusandthebeefcakesshitboxrally/  https://www.instagram.com/angus_thebeefcakes/ Michelle Cox. Death doesn’t have to be morbid https://www.amazon.com/Death-doesnt-have-morbid-learning/dp/0648728110

We love a human connection and you can’t fight 2 million years of evolution. As business evolves and we have all moved online we can hold more relationships now than ever before so how do we use technology to sustain it rather than replace it.  Matt Barnett, Papa Bear AKA CEO of Bonjoro joins me this week and discusses the almost accidental creation of Bonjoro and why it is so effective as a business communication tool. For more information on Bonjoro visit www.bonjoro.com. www.bonjoro.com/videofunnelplaybook

Paul Rifkin, better known as Chef Paul, chats with Michelle about the growing of his consultancy business in 2019. Paul was interviewed by Michelle in May 2018 when employed by Campbelltown Catholic Club and then in December 2018 when he took the leap of faith and began his own consultancy business. He chats about the transition period, working on the business not just in the business particularly when it comes to marketing for new clients. Paul shares with us tips and the challenges, evolving his business and the journey ahead. To know more about Paul Rifkin, his website is https://www.chefpaulrifkin.com.au/

Times have changed, your customers have higher expectations than ever before, and in learning to attract and retain today’s customer, you need to know how they see and engaged with your business.  If you are not in the business of listening to them, you may not be in business for long.

Deanne Boules a former NSW Police Officer, Workcover Inspector, accomplished WHS and HR executive for a number of iconic Australian and Global Companies joins me today to discuss the moment she made the decision to move from being an "employee" to starting her own business;  Insync Workplace Solutions (https://www.insyncworkplacesolutions.com), 8 years ago.  Dee discusses the importance of education, continued professional development and her passion to help others who are less fortunate in Australia and globally. Two years ago Dee a member of Business Chicks decided to travel with 19 other members of Business Chicks to Ghana arranged by the Hunger Project on the 25th April this year.  Dee discusses what the Hunger Project means to communities, what it means to her and how she is raising funds.     With the recent bush fire devastation Dee has decided that the profits from the Connect Learn Grow Retreat happening 3rd-7th March at Kingscliff, will be split between the Hunger Project and Women in Business who h

Do you have more work to do than hours available? Do you start your work when everyone has left for the day? Do you have a never ending ToDo List? Sally Foley-Lewis talks to us about her new book DELEGATE: Double the Results! Halve the Effort! Sally boosts productivity and self-leadership by helping people reach their potential. Obsessed with productive leadership, Sally positively impacts your results, confidence and effectiveness. A 2019 finalist for Australian Learning Professional of the Year; Bronze Stevie International Business Award recipient; Australian Sole Trader in the 2019 Australian Small Business Champion Awards; and named as one of the 25 LinkedIn Top Voices for Australia for 2018 for her thought leadership. She has authored multiple books: her book The Productive Leader received an endorsement from the renowned global personal development guru Brian Tracy. Blending 20+ years of working with a diverse range of people and industries, while living in Germany, the UAE, as well as outback Australia

Ten Top Tips in presenting in the Board Room or to the team.

Creating new habits, targeting your  ideal customer, leading and managing a multi-generational team and serving a multigenerational customer  base.

What is branding and how important is it to know your customer? Johan Marais-Piper from Favour the Brave joins us to talk about branding you business. https://www.favourthebrave.co/remarkable

How does one get started on mastering their socials? What are the key elements for success on social media and what social media marketing trends will take off in 2020?

The worlds gone crazy or is it just my local shopping centre!  With only a few weeks till Christmas and after a big weekend of Black Friday and Cyber Monday sales, shopping is in full swing as is the rush to complete projects before the office shuts for 2019.

Online, spacing, shelving, opening and closing  times, personal attention.

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