The Extraordinary Podcast - With Tobias Dahlberg

What is the most valuable thing about your business? If you ask me, it's the quality of the relationships you have with your most valuable customers. There are some customers that will always matter more than others. They are the ones that love what you do, they are your raving fans. I call them your Power Base, and it is the foundation from which healthy growth is created. In this episode, I share what a Power Base is and how you can start nurturing and growing one. Sign up for more content and check out our programs at: www.thefutureacademy.com And check out our new podcast website at: extraordinary.thefutureacademy.com

What does it take to design a culture that employees will love? In this episode of the Extraordinary podcast, I interview Josh Levine, Founder of Great Mondays, a culture-design company from San Fransisco. Josh shares his insights and experiences from his new book Great Mondays - How to design a company culture employees love. Connect with Josh and check out Great Mondays at www.greatmondays.com If you like the episode, make sure you subscribe and leave a review :) Also, if you want more content from me, sign up for my newsletter at www.thefutureacademy.com ...and check out our course offerings.

In this episode of Extraordinary, I talk to fellow brand strategist Matt Davies from the U.K. He is the author of a book called Storyategy, which is a great guide for how to storytelling and archetypes to turn your purpose and values into a strong, differentiated brand. Connect with Matt Davies: www.mrmattdavies.me Buy his book Storyategy https://www.amazon.co.uk/Storyategy-Unlock-power-branding-strategy/dp/171714862X Also, check out my new online training and coaching program called Brand Transformation Masterclass at www.thefutureacademy.com p.s. and please leave a review if you like the podcast!

In this episode of The Extraordinary Podcast, I share what I've been working on behind the scenes for the last months. It's been my dream for over 5 years, and I am finally getting this thing off the ground. In this episode, I share my new plan, which excites me insanely much, and give you an overview of building an extraordinary brand. The Future Academy® www.thefutureacademy.com We're just getting started, this is a temp website, but you can sign up for the newsletter there, and also check out my new course Brand Transformation Masterclass. Other links to my world: www.tobiasdahlberg.com www.wonderagency.com www.kokoromoi.com

In this episode I interview the great Chip Conley - the man who disrupted the hotel industry, twice. Chip first founded his own boutique hotel group, and grew it into 50 hotels, then sold it and later joined Airbnb to disrupt the industry another time. In this episode, Chip shares his ageless wisdom and he gives us a peep into his new book called Wisdom at Work - The Making of a Modern Elder. There is so much great wisdom in this episode. Make sure you subscribe and share with someone you think needs to hear Chip's messages. The interview starts at 3:03 www.chipconley.com https://www.amazon.com/Wisdom-Work-Making-Modern-Elder/dp/0525572902 If you want to this delivered to your inbox, along with other great content, go to www.tobiasdahlberg.com and sign-up for my newsletter.

Welcome to season two of the Extraordionary podcast! In this opening episode I reflect on last year, and talk about the future direction of the podcast. And hopefully I inspire you to take a few moments to reflect on what it is you really want from this year. Have a great year 2019!

How can you avoid pitching and price your services higher? If you are someone who makes a living from selling creative services (or any professional services) this episode is pure gold. I had the privilege to talk to Blair Enns, founder and CEO of Win Without Pitching, a training and coaching company with a focus on helping creative firms learn how to sell and price their services. Blair shares brilliant insights from his two books, The Win Without Pitching Manifesto, and Pricing Creativity - A Guide to Profit Beyond the Billable Hour. Check out Blair's company and order his books and training programs at www.winwithoutpitching.com Connect with my companies: www.wonderagency.com www.kokoromoi.com or email me at hello@tobiasdahlberg.com https://www.linkedin.com/in/tobbedahlberg/

In my 12+ years of consulting clients on brand- and business development, I have come across very few companies that have a deep connection to the customers - who really understand them on an emotional level. In this episode, I talk about how you can develop the foundation for creating that connection you need to build a strong brand and business. That thing is empathy. Follow these three steps and gain that critical insight into the minds and hearts of your customers. Connect with me: www.tobiasdahlberg.com www.wonderagency.com Or look me up on LinkedIn, Instagram, Facebook, Twitter and Youtube (where I have a new channel called BRANDED™)

You can connect with Vanessa at www.vanessaelle.com or through email: hello@vanessaelle.com You can connect with me at www.wonderagency.com or by emailing me at hello@tobiasdahlberg.com I'd love to hear your thoughts, so please connect with me on LinkedIn, Twitter, Instagram and Facebook. And if you'd like to receive a weekly email with my podcast, videos, articles and news, please sign up at: https://mailchi.mp/wonderagency/weeklywonder Tobias

Why is it so hard to get things done? What is it that makes us procrastinate? How do we stay motivated and overcome doubts and fear? It takes more that getting the mechanics right. In this short episode I talk about how to get the psychology right in order for you to have the energy to take non-stop action. My personal mission is to help you expand your potential and be extraordinary, and one of the very fundamental things to achieving anything is getting your psychology right. Contact me: www.wonderagency.com IG: @tobiasdahlberg__ LinkedIn: linkedin.com/tobbedahlberg

In this episode we cover: What is strategic design? How is it strategic design different from design thinking? How can you use design to innovate? What is a better method than the traditional "waterfall approach"? How can you get started? ..and then some. Engage with myself and Alyssa through: www.wonderagency.com

In this episode I talk to Allen Adamson, former Chairman of Landor Associates and currently Co-Founder and Managing Partner at Metaforce. We discuss branding and business in general, what it takes to build a strong brand in today's world, and we dive into Allen's new book Shift Ahead. Allen has previously written the books Brand Simple, Brand Digital and The Edge. Hope you enjoy the episode, and I am happy if you connect and engage with me, or directly with my guests. The episode starts at 1:13 with an introduction to Allen. We dive into Allens background, discuss how he got into branding, what he learned working for big companies such as Unilever, and what it means to Shift Ahead. You'll hear Allen share stories from his many interviews with people such as Thomas Friedman, brands such as Kodak, Nokia, Coca-Cola, Hasbro etc. Connect with Allen: www.metaforce.co Connect with Tobias www.wonderagency.com

How do you build a brand that really stands out and stands for something? Brian Sooy from Aespire knows the answer, and in this episode he shares his insights from a career of well over 20 years as a branding consultant. What I love about Brian and his thinking is that to him, branding start with a purpose and a mission, and everything else emanates from that. Make sure you also check out Brian's "Clarity Manifesto" on LinkedIn (Google it), a great tool for aligning your brand around your purpose and mission. Hope you enjoy the episode!

Public speaking is one of the things people fear more than dying. I know, because I was one of them. In this episode I share we experience of how to get over the fear of public speaking. The solution, as you will hear, is very simple. All it takes is progressing in small steps, building confidence through practice. In this episode I also include a recent keynote I delivered in Stockholm. The speech starts at around 6 minutes.

I am proud to introduce to you the legendary Marty Neumeier, consultant, designer and author (The Brand Gap, ZAG, Metaskills, The 46 Rules of Genius, The Brand Flip). In this first part of this two-part interview, Marty shares some of his most powerful ideas about the principles of branding, and about the power of design. Marty has a unique ability to distill complex themes into simple, yet powerful ideas expressed in language anyone can understand. t does not get better than this. If you want to dig deeper, get his books, you wont regret it, I promise. Enjoy! Connect with Marty: www.martyneumeier.com (I recommend subscribing to his newsletter) Connect with me: hello@wonderagency.com www.wonderagency.com www.tobiasdahlberg.com

I am proud to introduce to you the legendary Marty Neumeier, consultant, designer and author (The Brand Gap, ZAG, Metaskills, The 46 Rules of Genius, The Brand Flip). In this first part of this two-part interview, Marty shares some of his most powerful ideas about the principles of branding, and about the power of design. Marty has a unique ability to distill complex themes into simple, yet powerful ideas expressed in language anyone can understand. t does not get better than this. If you want to dig deeper, get his books, you wont regret it, I promise. Enjoy! Connect with Marty: www.martyneumeier.com (I recommend subscribing to his newsletter) Connect with me: hello@wonderagency.com www.wonderagency.com www.tobiasdahlberg.com

In this episode I discuss branding with David Brier, the award-winning creative director and brand expert who wrote the book Brand Intervention. In this interview, Davis shares his no-bs, no-fluff principles about what it takes to differentiate and build a strong brand, and how to get someone like Shark Tank's Daymond John to write the foreword to your book. Filled with great wisdom, timeless great learnings and stories for all brand builders out there. Connect with David - www.risingabovethenoise.com Or look him up on LinkedIn, Twitter or YouTube. Connect with Tobias - www.wonderagency.com or tobiasdahlberg.com The interview starts at 1:53 Music: Joakim Karud - Mondays

Why are so few people truly motivated? How do you find that inner drive? Why are so many short-sighted and forget that mastery is the secret to becoming extraordinary, becoming creative and fulfilled? I share my late night wisdom on these two topics. This episode was first a vlog update on my YouTube channel. You can see the video here: https://youtu.be/3VoXinlvRNI Connect with me: LinkedIn https://www.linkedin.com/in/tobbedahlberg/ Twitter @tobiasdahlberg FaceBook @TheTobiasDahlberg www.wonderagency.com

Why are so many companies mediocre? Why do 9 out of 10 companies fail at transformation? This week, consultant, speaker and author Lior Arussy from Strativity Group answer these and many more questions related to customer-centric change and business transformation. Packed with good ideas and wisdom Lior draws many insights from his new book Next Is Now - 5 Steps for Embracing Change (available on Amazon). Hope you find this as valuable and insightful as I did. You can reach Lior Arussy at www.strativity.com or www.liorarussy.com

In this episode brand expert Denise Lee Yohn shares her insightful and practical wisdom on how to build a brand-led culture by integrating brand and culture. The interview episode starts at 4:07 Contact Denise: www.deniseleeyohn.com Engage with Tobias: Twitter: @tobiasdahlberg Instagram: tobiasdahlberg__ Facebook: @thetobiasdahlberg LinkedIn: https://fi.linkedin.com/in/tobbedahlberg www.wonderagency.com www.kokoromoi.com www.tobiasdahlberg.com