The Extraordinary Podcast - With Tobias Dahlberg

Why are there so many mediocre, average, boring brands and businesses out there, so many companies struggling to make a living? In my 12 years as an entrepreneur and strategist, I encounter one strategic problem more than any other, and I see it nearly every week of the year. In this episode I talk about the core aspects of strategy, and how companies need to shift their focus in order to stand out and be extraordinary. Contact me/ Engage with me: Twitter: @tobiasdahlberg Instagram: tobiasdahlberg__ Facebook:TheTobiasDahlberg YouTube : https://www.youtube.com/channel/UCT4UYQqBeph2MouB_lCDVQw www.tobiasdahlberg.com My companies: www.wonderagency.com www.kokoromoi.com Music credits: Oliver Michael and Binary Love

For this episode of Extraordinary, I met with Nick Westergaard, podcast host, educator, speaker, consultant and author of Get Scrappy and Brand Now. Nick shares insights from his latest book, we discuss branding both from a strategic point of view, as well as how any company can use Nick's seven Brand Dynamics to stand out in a crowded, distracted world. Hope you enjoy! And please remember to subscribe if you like the podcast. Connect with Nick: www.nickwestergaard.com Connect with Tobias www.wonderagency.com (my main company) www.kokoromoi.com (our subsidiary) www.tobiasdahlberg.com LinkedIn: www.linkedin.com/in/tobbedahlberg/ Instagram: tobiasdahlberg__ Twitter: @tobiasdahlberg

What does it really mean to be customer-centric? In this episode I share my insights on what it means to be customer-centric, and how that can change the game for you. As you will learn, it's not just about focusing on who your customers are. This episode was originally recored as a video for my YouTube channel. https://www.youtube.com/watch?v=c1y4tt0MkEg&t=184s Connect with me: @tobiasdahlberg FB: @thetobiasdahlberg Instagram: tobiasdahlberg__ YouTube: https://www.youtube.com/channel/UCT4UYQqBeph2MouB_lCDVQw www.wonderagency.com www.kokoromoi.com www.tobiasdahlberg.com

In the knowledge economy, where we compete with brain power, your competitive advantage is your mindset, attitude and knowledge. But very few of us feed our brains with new stimulus, new ideas and knowledge. Why? In this episode I share my thoughts on the best way to gain competitive advantage for yourself. This episode was originally recorded in Miami, Flordia for my YouTube channel, and you can see the episode there.

Most companies fail to reap the full rewards of branding because they fail to make the link to their core business. How are brand and business linked? Branding is still largely seen as a communications- or marketing activity, not as the business critical factor that it is. In this episode I share the most common views on branding insides companies, and why "strategic branding" is the the most sophisticated form of branding - the approach to building extraordinary brands and businesses. 0:00 Intro: Why I want to spread the idea of Extraordinary. 02:16 Start of "Why Brand Means Business". 02:56 The three different ways in which companies typically view and practice branding. 08:55 Making the link between brand and business 10:08 How a brand serves business 11:40 The only three ways you can grow a business 13:10 What business is really all about 13:59: The link

In this episode I talk about what prevent people from starting new things, from ventures, projects, businesses, or anything else that involves unpredictability and risk. I share the only two ways to anticipate the future, and my best advice for starting anything new. My mission with this podcast is to inspire as many people as possible to get over their fear and take steps toward realising their ideas, their visions and dreams.

Welcome to the very first episode of Extraordinary! In this episode I interview the legendary Joe Pine, author of books such as Mass-Customization, The Experience Economy, Authenticity, Infinite Possibility and Laws of Managing. Joe is also a TED-speaker and frequent writer in publications such as Harvard Business Review. In this episode, Joe shares many of his core ideas and theories on value creation, customization, experience and competition. Be ready to pull out your notebook, because this episode in filled with so many golden nuggets, so much insight and wisdom. The interview starts after my podcast intro at around 6 minutes. I am thankful for your feedback and engagement, and you can reach me at social media channels such as YouTube, LinkedIn, Instagram and Facebook. Or simply email me at tobias@wonderagency.com