Sem Synergy On Webmasterradio.fm

[In a truly interdisciplinary conversation, Bruce Clay, Inc.’s Virginia Nussey interviews WordStream’s Larry Kim on SEO, PPC and social media. As the interview unfolds, listeners will learn how Larry (the reigning Search Marketer of the Year) goes about identifying content that is ripe for paid amplification (unicorns, as he calls them). He’ll also dive into his super remarketing tactics (spoiler alert: this is how Larry gets in front of the industry’s top tech bloggers and journalists, landing hundreds of links and premium media coverage). If you’re in digital marketing this is one interview you don’t want to miss!/>

[Cognitive psychologist and marketing scientist Dr. Pete Meyers is the brains behind MozCast – the Google algorithm “weather report” that chronicles changes to the SERP as they happen. Like the SEO analysts at Bruce Clay, Inc., Meyers stays on top of SERP changes. There are an estimated 500+ changes to the Google algorithm each year, and these changes inform digital marketing strategy. Catch up with the latest changes and how to deal with them in this conversation between Meyers, Kristi Kellogg and Paula Allen!/>

[Roll up your sleeves and get ready to immerse yourself in a topic that’s at the forefront of a lot digital marketing minds: getting more followers. Kristi Kellogg, Virginia Nussey, Duane Forrester and John Alexander talk about the pros and cons of using automated services to get more Instagram followers as a business or individual. You’ll also hear a harrowing tale of Instagram gains gone awry from Kristi. After this heated debate, the team turns to the usual roundup of digital marketing news. />

[Take a deep dive into all the AdWords changes Google announced on June 24. Vice President of Search Marketing Operations David Szetela talks about the digital marketing opportunities that these changes have created with Senior Technical Writer Paula Allen. Changes include bigger text in ads resulting in more clicks, the ability to fine-tune bidding by device, map ads and much more./>

[Listen in as Virginia Nussey, Duane Forrester, Kristi Kellogg and Paula Allen take a deep dive into branding vs. direct response marketing./>

[Did you know Google owns YouTube, and that YouTube is the second-largest search engine? If you’re not already thinking about how to SEO your video content, it’s time. In today’s show, Duane Forrester, Kristi Kellogg and John Alexander share expert tips on how to get more traffic to your YouTube videos. In the second half of the show, you’ll hear the latest stories making headlines in digital marketing, including the possibility of voice search reports in Search Console, a bug in Google Auto Suggest, Facebook’s alleged censorship and AMP theories./>

[The Bruce Clay team discusses SEO and Its Connection to Social Media.They discuss how search engine optimization is impacted by social media./>

[ Virginia Nussey and Kristi Kellogg are joined by special guest Michael Brito. Brito, author and Head of U.S. Digital Marketing for LEWIS Global Communications, is on a mission to help brands and businesses reach their target audiences with precision with the right stories in the right channels at the right time. One way he accomplishes that is through employee brand advocacy. When employees themselves are brand advocates, the brand is seen in a more trustworthy light. Listen in to this interview with Brito to find out how to empower your employees to become brand advocates./>

[Bruce Clay, Duane Forrester, Robert Ramirez, Virginia Nussey and Kristi Kellogg talk about the hottest SEO topics, including RankBrain, Penguin, AMP (accelerated mobile pages) and where they think SEO is headed in a revealing roundtable discussion./>

[​It’s a tactic-packed show, as usual! Listen in as Bruce Clay, Rob Ramirez, Virginia Nussey, Duane Forrester and Kristi Kellogg discuss the latest changes to Google Photos, as well as updates to photos on Twitter. />

[Google recently expanded the Help page on Google My Business local ranking advice. Bruce Clay, Robert Ramirez, Virginia Nussey and Kristi Kellogg tackle that and other search engine news./>

[You know that a faster loading page is going to rank better on a search results page./>

[Christi OlsonandPurna Virji, both from Bing Ads, joined Bruce Clay, Inc.s Kristi Kellogg and David Szetela for a roundtable discussion on all things regarding paid search./>

[This show is packed tight with SEO strategy from industry leaders! BCIs Social Media Editor Kristi Kellogg interviews Duane Forrester, Marshall Simmonds, Sha Menz and Casie Gillette on SEO hot topics./>

[Listen in as Dustin Stout, CMO of LA agency Weal Media, and Mark Traphagen, Sr. Director of Marketing at Stone Temple Consulting, talk social media strategies with Bruce Clay, Inc./>

[Facebook video ads are a growing opportunity for marketers, considering that Facebook gives YouTube a run for its money in terms of video consumption./>

[David Szetela, Vice President of Search Engine Mar/>

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[Branding Yourself to Better Your Business as Duane/>

[Find out how to take your content to the next leve/>