Sem Synergy On Webmasterradio.fm

[Bruce, Susan and Virginia kick things off by considering if and how a social media users sphere of influence should be considered as part of their lifetime customer value. Shannon Poole, who has joined Bruce Clay for business development, talks to Virginia about her social media strategy for developing business, especially at conferences like the upcoming SMX West. Then Susan, Virginia and Bradley examine Internet giant Google’s latest foray into the social space, Google Buzz. />

[Bruce, Susan and Virginia highlight the new offerings and resources offered by the team at Bruce Clay Australia, including a recent blog post titled Keyword Research: Factors to Consider./>

[Search engine optimization has entered the mainstream marketing consciousness. With increased awareness comes an increased desire to learn about and take advantage of SEO potential. Bruce, Susan and Virginia consider both of the above means of SEO education.review Bruces recommendations for SEO research and testing. Chris Sherman then joins the program to share insight into the direction and offerings of the Search Marketing Expo Conference Series this year. Finally, Susan, Virginia and Michael consider the criteria for deciding whether or not a training or education event is right for you./>

[Bruce, Susan and Virginia explore the value of blogging and measures of authority online, plus Lisa Barone, co-founder and chief branding officer of Internet marketing firm Outspoken Media, shares her method for generating blog posts and content for clients./>

[Links are crucial to the Web economy today, conducting traffic, visibility, and trust to sites and pages. Bruce, Susan and Virginia start by considering link marketing, not only as it contributes to SEO, but also as it fits into overarching marketing goals. Eric Ward, a link marketing specialist with a reputation as Link Moses, joins Virginia to talk about link building in 2010. Susan, Virginia and SEO analyst Maryann Robbins talks about the SEO communitys priorities, based on the results of an informal survey on the Bruce Clay blog. />

[Bruce, Susan and Virginia start off the show by reviewing recent search headlines with far-reaching implications for Internet marketers in the earthquake relief efforts in Haiti and the issues between Google and China. Then Bryan Eisenberg, best-selling author of several books on Internet marketing and number five on Invesp.nets list of the most influential online marketers of 2009, talks to Virginia about his recommendations for Internet marketing in the new year. />

[With Bruce presenting SEOToolSet Training this week, Susan, Virginia and Bradley host a show focused on speed on the Web. Tamar Weinberg, a writer and consultant specializing in social media marketing, then talks to Virginia about her book The New Community Rules: Marketing on the Social Web. Finally, Susan and Bradley join Virginia in exploring the contents of The New Community Rules, focusing in on the appendix The Ultimate Social Media Etiquette Handbook. />

[Bruce gives a sneak peak of his 2010 predictions. Bruce expects to see the online sector leading the way to economic recovery in March. Then Paula Allen, Susan Esparza and Virginia Nussey look at the 2010 digital marketing trends compiled by Last Exit, plus learn some advice on fighting for and setting an SEO budget for the new year./>

[Jim Hedger, WebmasterRadio blogger and host of the show Webcology, then joins Virginia to look at the year in search. Mobile’s big break, emerging search deals, and new features at Google all make the cut of top topics of 2009. Wrapping up the last show of the year, Susan, Virginia and Michael Terry look back on what they consider the biggest milestones of 2009./>

[Bruce, Susan and Virginia discuss PPC News and Broad Match Tactics, plus David Harry aka TheGypsy from the Huomah SEO Blog discusses some research he has conducted regarding the latest news about Googles announced changes to how personalized search is being used./>

[Pay per click advertising is on topic as Bruce reviews recent PPC news and updates. Bruce Clay, Inc. PPC analyst Jim Stratton then joins Virginia to talk about his recommendations for using broad match in AdWords campaigns. Finally, Jim and Virginia look at an often-overlooked metric of pay per click advertising, revenue per click./>

[Bruce expresses concern over how Ask.com identifies an expert. What qualifications must be met by experts? How can webmasters and SEOs optimize their odds of being considered expert? Ask.com President Doug Leeds then joins the program to answer those very questions and to explore the need for evolving technology in the question and answer space./>

[Bruce, Susan and Virginia consider the effect and efficiency of in-stream Twitter advertising. Internet marketer Michael Gray then talks to Virginia about recommendations for marketing on Twitter. Virginia, Susan and guest co-host Michael Terry share some tips and statistics to optimize content distribution on the microblogging platform./>

[Susan, Virginia and guest cohost Maryann Robbins go over the latest search headlines including Google Caffeine, Rupert Murdoch saying hell keep Google from indexing News Corp. sites once the media company starts charging for content, and telecom reforms. Plus, Virginia welcomes multinational search marketing expert and cohost of the WebmasterRadio.FM podcast Search Cowboys, Bas van den Beld, to talk about understanding the search economy in light of historical events. />

[Bruce, Susan and Virginia are critical and cautious in light of the potential implications of Bings Twitter and Facebook status update integration and Googles experimental Social Search feature. Ben Behrouzi, CEO of LeapFish, talks to Virginia about the need for far-reaching, relevant and customizable aggregation of data, including rich media, social and real-time content./>

[The third quarter of 2009 is over and many companies have released their quarterly results. Bruce Clay, Susan Esparza and Virginia Nussey examine the results reported by Google, Yahoo!, Microsoft and IAC for a measurement of the health of the search engines and a reflection on consumer behavior. Google reported revenues of $5.94 billion for the third quarter, an increase of 7% compared to the third quarter of 2008. Yahoo!’s net income nearly tripled to $187 million in the third quarter. Microsoft Corp.’s stock fell 14% to $12.9 billion, topping analysts’ forecasts of $12.3 billion. IAC, which owns Ask.com, reported a year-over-year revenue growth of -9%. Topher Kohan, SEO Coordinator at CNN, then talks to Virginia about the news organization’s newly redesigned Web site. One of the most notable enhancements to the design is the prominence of video, and Topher shares his thoughts on why video is such an important site element today. He also gives his tips on how to involve SEO in online initiatives fr

[Bruce and Susan over their take following the SMX East 2009 panel on Whats Next in Search. Plus they discuss With Internet users expressing disapproval of behavioral ad targeting, are marketers able to take advantage of these sophisticated technologies? If Bing and Yahoo! search merge, how will having two players instead of three going to change the space? And, what will the search marketing industry be buzzing about in five years?/>

[Bruce Clay, Susan Esparza and Virginia Nussey discuss the implications of increasing long-tail queries and potential strategies of Yahoo! Gregg Poulin, general manager at Compete.com, then talks to Virginia about data coming out of the online research company. />

[Virginia talks to Heather Lloyd-Martin, president and CEO of Success Works, about how psychology of a target audience should be considered when creating persuasive copy./>

[Virginia interviews conference speaker and president of paid search management platform ClickEquations, Craig Danuloff, and conference interviewer extraordinaire Mike McDonald of WebProNews. />