Thinking Differently

You might not think of relationship building as being a big part of pest control, but Pro Don Pest Management is making a difference to NYC residents and businesses by building trust. This week we welcome Jim Swanson, a partner of YCP since 2013 and currently a part of Pro Don. From roaches and rats to bed bugs and spiders, Jim discusses how rebranding and strong customer relationships have enabled a family-owned business to compete with nationwide corporations in one of the largest cities in the world. Listen now and subscribe for updates!

More than ever, building strong relationships with employees is critical to ensuring long-term success. This week, Kevin Taylor and Laura Cross, both Human Resources professionals from Bob Jones University, join Justin to discuss the importance of building strong relationships with employees early in the onboarding process. Listen now and subscribe for updates!

How can an independent insurance agent compete with Fortune 500 corporations? This week, Holly Herron, CEO of Assure Alliance, joins Justin to discuss how excellent service and a strategic partnership are empowering independent agencies. Listen now and subscribe for updates!

How can a museum use modern marketing to build interest in historical art? This week, Paula Angermeier, Head of Communications for Greenville County Museum of Art, joins Justin to discuss how a new website and digital outreach has helped them to tell the story of incredible artists and their work. Listen now and subscribe for updates!

How can we revive the trade show model for the modern market? This week, Heather Harlos, Global Marketing Manager at Bitdefender joins Justin to discuss how the old trade show concept can be modernized to drive business in today’s environment. Whether it’s adding a personal touch or using retro video games, learn how to make your trade show booth a memorable experience! Listen and subscribe for updates!

How can a church use branding to connect with its local community? This week, Matt Fagan, Pastor of Heritage Baptist Church in Windham, NH, joins Justin to discuss how Heritage is using its new website and branding collateral to meet members of its community and make personal connections. Listen now and subscribe for updates!

Why is it important for lifestyle clubs steeped in years of tradition to maintain unique branding? This week, Justin Kolanz, former general manager at a historic country club, joins Justin Murphy to discuss the importance of unique branding in for private golf clubs and real estate. What clubs come to mind when you think of luxury lifestyle? How does their branding communicate their culture? Share your thoughts, listen, and subscribe!

What makes a logo great? The worldwide-famous Starbucks siren is successful for a reason. This week, Caleb Schaaf, Director at Camp Utibaca and avid logo enthusiast, joins Justin Murphy to discuss the importance of a logo to your branding. What logos have you found to be exceptional brand representations? Share your thoughts, listen, and subscribe!

This week, Ian Pruden, vice president of P.F. Flyers, a family-owned aircraft maintenance and avionics company, joins Justin Murphy to discuss how a one-time hobby grew into local, industry-leading business.

This week, Marshall Fant and Sarah Hartwig of Gospel Fellowship Association Missions join Justin Murphy to discuss how they've used an internal podcast to effectively communicate with their global network.

Listen as Kate Redmond and Jonathan Tribble of Your Creative People join Justin Murphy to cover the basics of SEO and SEM—both of which should be a key part of your digital marketing strategy.

This week, Dudley Brown, former Public Relations Manager at GSP Airport, joins Justin Murphy to discuss how GSP Airport crafts its social media strategy and increases their brand awareness and sales.

This week, Kip Miller, President and CEO of Eastern Industrial Supplies, joins Justin Murphy to discuss how Eastern invests in its employees, the community, and other bigger needs around the world.

How can you encourage employees to think critically in areas related to their position but outside their comfort zone? Listen as Stephanie Tarbet, Michelin’s director of internal communications, joins Justin Murphy to discuss a Michelin program that invites employees in leadership positions to broaden their scope of understanding through participation in “The Challenge Program.”

Listen as Randall Owens, YCP's Creative Director and an experienced director and producer of feature-length films, joins Justin Murphy to discuss what's on the horizon of streaming video.

How do you attract the right talent for your company's unique culture? Kevin Taylor knows the challenges of maintaining a strong employer brand. This week, the Chief Human Resource Officer at Bob Jones University stops by the YCP office to talk with Justin about the value of finding employees that fit.

Employee engagement is a crucial part of any company's health. This week, Jay Long, Personnel Manager at Michelin North America stopped by the YCP office to talk with Justin about the importance of finding meaning in work.

Partners at Digital Dental Leaders, Eric True and Ben Bixby, are leading a revolution in the dental crown industry. Justin sits down with Eric and Ben to discuss their business partnership and how their model-free, completely digital approach is creating a better patient experience and improving cost-savings for dentists and patients alike.

We appreciated Anne Marie O’Hara and Emily Copp, owners of The Chocolate Moose Bakery & Cafe, stopping by to talk about the history of their company, their values, and their road to sweet success. Enjoy!