Power Your Purpose With Megan Accardo

Welcome to the brand new Purpose & Profits podcast! If you're a coach, podcaster, or woman in business looking to build purpose and profits into your brand, this is the perfect place to dive deeper. With a no-fluff, anti-guru approach, we will share proven marketing and sales strategies to help you successfully launch and scale your services and programs. Drawing on my experience working with A-list celebrities in Hollywood and my master's in psychology, I love to dish actionable tips and advice on building magnetic offers, creating content that converts, and using psychology-based sales frameworks. I hope you will join us on this journey to build a sustainable, profitable business and find true purpose in your work. Hit PLAY on this episode to hear all about what you can expect from the Purpose & Profits podcast moving forward!

It's the end of an era, but the beginning of a new chapter. Join me as we say goodbye to the Power Your Purpose podcast and welcome in our new show. In this episode, we look behind-the-scenes on starting the podcast 4 years and how it has evolved over time to help women in business— specifically coaches, podcasters, and service providers. We will continue to explore the realities of building a business organically, without the fluff and using anti-guru methods that actually work. We will dive deep into how to successfully launch and scale services and programs through creating magnetic offers and using psychology-based sales frameworks. Hit PLAY on this episode to hear about the end of the show, and what to expect next. IN THIS EPISODE YOU WILL HEAR ABOUT: Why it’s time to say goodbye to the Power Your Purpose podcast (and why re-branding can be hard but is extremely important as your show evolves and changes) How to anchor your podcast around 3 main content pillars (mine are proven marketing and sales

Have you ever wanted to get on more podcasts and share your stories and expertise? You probably know that getting featured is one of the top things you can do to build credibility and explode your visibility -- at any stage of your career or business. After all, that means you get exposed to an entirely new audience who is “warm” to welcome you into their world… (and of course, buy from you!) But first, let's address the elephant in the room. (do you see it too?) Does saying you’re an expert in a certain area make you cringe? Does trying to pick and choose “expert topics” to speak on make you sweat a little? Hellooo imposter syndrome! The truth is everything you’ve gone through in life up to this exact moment allows you to speak from your experience. Let me ask you… What would you be able to do if rejection didn’t exist and you were able to pitch yourself to your dream stages and platforms as the bold, most confident version of yourself? It just might lead to some of the most powerful action steps you can tak

Albiona Rakipi is a parenting coach who helps parents reframe their daily challenges to feel empowered and equipped to raise joyful, healthy humans. Inside this episode, she shares the personal story behind how she built up her parenting coaching business while working as a pediatric speech and language pathologist. We tackle hot topics like how to break free from subconscious beliefs on what parenting should look like, how to handle hard parenting decisions (even you disagree with your spouse), and the surprising truth about mom guilt… and what exactly to do about it. Hit play to learn how to make the best decisions for yourself as a parent, and make your entire family’s life more joyful!   IN THIS EPISODE YOU WILL HEAR ABOUT: Actual steps for how to deal with the very real mom guilt a lot of us experience (hint: it does NOT involve repeating mantras, and hear why) How to make the RIGHT decisions for your family taking into account the research, and looking at opportunity costs and your lifestyle choices to

Inside this episode, I take you behind-the-scenes on my recent launch for my new mentorship program for podcasters. You will learn a TON from what worked to use for your own launches, my new best practices, and some BIG mistakes too! We chat about the importance of reframing the sales conversation to building relationships and how to truly measure success for your community or membership. We also dive into hearing the word “no” and learning from those conversations, rather than shying away from them. Hit play to steal my launch secrets, and STOP listening to what the gurus tell you to do (which will likely lead to a shame cycle of defeat…). Try these tips inside this episode instead!   IN THIS EPISODE YOU WILL HEAR ABOUT: A candid glimpse behind-the-scenes on how I signed 30 members into my brand new mentorship program for podcasters - what worked, what didn’t, and what I plan to double-down on in the coming months Why you will never feel “ready” to launch, but it’s better to do it smaller and more organical

Julie Solomon is a marketing expert who has been empowering lives through her chart-topping podcast and in-demand online programs for over fifteen years. Inside this episode, Julie gives us her best advice for growing your business and podcast (she knows a thing a two having mentored thousands of people inside her programs and having 15 million downloads on her Influencer Podcast!). She shares the real behind-the-scenes of her whirlwind book launch for Get What You Want (with 90+ PR interviews in a few short months). We also chat about personal stories that she rarely shares, including racking up $30k in credit card debt (and hiding it from her husband) and how dealing with that low point helped her shape her business and life.  Hit play to learn how Julie has cultivated the business and life she loves, and how she teaches others to do the same. IN THIS EPISODE YOU WILL HEAR ABOUT: The huge ways the online industry has changed since Julie started her business (and the secret to having real staying power!) Wh

In this episode, we will discuss how to become a profitable guest on other podcasts. Being a guest on a podcast is a great way to increase your exposure and reach new audiences, but it can also be a profitable venture if you know how to do it right. We'll share some tips and tricks that you can use to ensure that your time on other people's podcasts is not only enjoyable but also profitable. Hit PLAY on this episode to start using a foolproof guesting formula and strategy to boost conversions into your business (new listeners to your own podcast, email subscribers, followers on social media). Learn how you can gain visibility, credibility, help you sell your products and services, build your thought leadership status, create searchable links for content under your name, and share your expertise with a wider audience for greater impact. IN THIS EPISODE YOU WILL HEAR ABOUT: The TOP reasons you need to get yourself booked on podcasts ASAP (even if you don’t know exactly what your unique message is yet) How to c

Jule Kim is a life coach based in Seattle, but her path took many turns to get there. She got a math degree, dropped out of law school, worked for years in the corporate world at companies like Amazon and Microsoft, and then started a successful photography business. All of these twists and turns helped her build the business and life Jule has today. Through it all, Jule has battled and is conquering imposter syndrome, and now helps others do the same. Hit play to learn how imposter syndrome creeps into your life and how best to move past it in order to fully live your life. IN THIS EPISODE YOU WILL HEAR ABOUT: How to connect the dots on your path in life to find your true purpose, even with tons of twists, turns and pivots (it’s ok if you are in the messy middle right now!) The mistakes you make when imposter syndrome holds you back in your business (hint: when you have an expensive hobby, it usually is right under the surface) The power of choosing different thoughts, to change your beliefs and actions How

In this special episode, press play to learn how to use podcasting to bring in more purpose and profits into your business. Discover the obvious (and some not so obvious) ways that podcasting can dramatically change your biz, brand and life! We will uncover the best ways to build deep relationships with your community (and what NOT to do!). We chat about what podcasting “success” could and should look like, how to land great guests for your show, ways to streamline your process , and how to best repurpose your content. IN THE EPISODE YOU WILL HEAR ABOUT: The biggest challenges that lead to “podfade” and how best to avoid them How to connect with your audience in new and surprising ways, including becoming a better storyteller and infusing personal elements in your episodes How to measure success with your podcast and develop a fool-proof strategy The #1 secret to landing great guests for visibility for your show How to get past your speed bumps in the podcasting process (hint: do the hard work once and then

Hit play on this episode to learn how to create success by setting habits, not goals. You’ll discover how to set your big goals for the year, actually design the methods to make them a reality, and implement measurable metrics around the process not the outcomes. These tools will ultimately help you build confidence and momentum in your life this year and beyond. Also hear about the importance of plugging into your own micro-community to achieve the results you want. IN THE EPISODE YOU WILL HEAR ABOUT: The importance of focusing on the process to measure success, versus outcomes you can’t control The 4 things that are imperative to building better habits (i.e. make them easy, obvious, attractive and satisfying) - hit play for examples! PLUS how to break bad habits (make them difficult, obscure, frustrating) How to narrow down on one goal at a time by asking 4 key questions (HINT: what feels fun?) Why getting feedback from people around you IS important, but it’s even MORE important to pay attention to how yo

Inside this episode, you will hear the entire behind the scenes on our life over the past 6 months. From our complete loss of faith in becoming parents and also the process of adoption, followed by the biggest miracle in our lives. Also, you will get the first glimpse on how motherhood is changing my business post maternity leave, including why I’m launching a community for podcasters (+ hear a sneak peek on all the goodies inside the program!).   IN THE EPISODE YOU WILL HEAR ABOUT: The whirlwind 9 days we had to prepare for Kylee’s birth and placement with us. The blessings and outpouring of love for the 2 weeks we had to stay in Colorado and once we got back home. What to do when your business hits a hard stop and you have to step away, and then how to start showing up again consistently. Why I’m launching a community for podcasters (hear a sneak peek on all the goodies inside the program!). My words of the year: BOLD & BRAVE, and how I’m incorporating these qualities into my daily life.   R

How Do You Work Toward Specific Results But Detach From the Outcome? First... A Personal Update We are getting ready to go to Colorado for September for a very special reason (HINT: we are growing our family!). I’ll let you listen in on all the details to get the inside scoop! This journey has been the ultimate lesson in working toward a specific result while detaching from the outcome (that exists outside of our control).  Also.. Thank You For Celebrating 100 Episodes With Me! Welcome to the 100th episode of the Power Your Purpose podcast! I want to thank you for the support, messages, feedback, and glowing reviews over the past few years. It means the world to me to hear how these episodes have been valuable and impactful for you! Don’t ever stop because you are the reason we are here celebrating 100 episodes!! Detaching From the Outcome Detaching from the outcome is the name of the game in business and life. We can put in all this work in one area or another, and we can show up every day and try to move so

One of my business besties is joining me on the podcast this week to talk all about biz strategy and investing in yourself and your business. Listen in on this insightful conversation and learn how to start thinking like a business so you can inspire like a boss. Anne Watson is a business strategy coach who helps female communicators and entrepreneurs. She helps her clients prioritize all their ideas, break toxic thought patterns, and develop their signature offer so they can build a brand and business that is both inspirational and profitable. We dive right into all sorts of topics that you will want the REAL TALK on, including: What does niching down reeeeaaally mean. We both explore how we have struggled with picking our own niches and the best way to move forward when you are stuck on this. When to hire a coach and what to look for. We cover all sorts of options like 1:1 coaching, group coaching and high-ticket masterminds. PLUS we dish on disappointing moments in our own personal investments in mento

Improve Your Speaking & Communication Skills This week on the podcast we have a guest who knows a thing or ten about speaking with more confidence and impact. This is more valuable today more than ever before as we are having to be on video at our jobs and using it to stay connected to colleagues. Not to mention that as an entrepreneur or business owner, speaking about our expertise and services is almost mandatory for business growth. The key is learning how to show up confidently online and attract more customers into your world. Jessica Chang Irish is an Emmy-award winning TV news reporter turned speaking coach who empowers ambitious professionals looking to build their influence through in-person and on-camera speaking. She reveals how she went from a 4-time Emmy award winning news reporter to a speaking coach. (HINT: she had to wake up at 2AM and cover all sorts of horrific news stories.) We dive into several hot topics, including how to build your influence and connection with ideal clients through

This week is a firehose of strategy and resources as we are talking about packaging and pricing your offer. I am giving you everything you need to know to be able to price your offer for your services, and what that offer should be exactly. After listening to this episode, I promise you will never give out free sessions or services again! Hit PLAY to hear the pros and cons of the (3) options for packaging your offers with the pricing tiers for each, along with which one I highly recommend starting with! An “Easy Yes” Offer The Mid-Tier Offer The High Ticket Offer Then I reveal (9) HOT tips for packaging your offer, including how to infuse your special sauce into it in a way that will guarantee sales and how to know with 1000% confidence that you are the person who can solve this problem for this specific type of person. Finally, we chat about finding the perfect pricing -- why you should steer away from trading hours for dollars, what value anchoring does, and how adding a VIP tier boosts sales psychology a

Have you ever had a strange sickness or ailment come out of nowhere? That is usually a good moment to take a look under the surface and see if there is more to the story than meets the eye! The biggest lesson I learned through my own healing journey a couple years ago is that physical issues are often manifestations of other things happening in your life. There is a strong mind-body-soul connection that is undeniable once you start paying attention. My guest on the podcast today knows a thing or two about the the path to healing and freedom. Lily Gyamfi-Kumanini is a Transformational Healer, Speaker & Coach, who empowers women to rediscover their voice, own their story, & gain access to their natural gift of healing. She imparts a message of worthiness and empowerment in her coaching work. After years of enduring challenges due to emotional and physical trauma, she has developed empathy and compassion for helping others through her REIGN METHOD: heal-create-live. Inside this episode we talk about how

The Complete Plan for (New or Burned Out!) Entrepreneurs There are a lot of competing opinions about how to build out a social media content strategy plan. Inside this episode I’m going to give you the only (3) content pillars you need when starting out (or burned out!). There is so much content out there and there can be a ton of pressure to feel like you have to show up every day and produce endless amounts of content. There is nothing you “should” be doing in your business - it’s your business. Now, you will need some social media presence if you are wanting to monetize your expertise and get clients online, but you don’t have to burn out doing it. I’m going to show you a super simple way to stay relevant without posting 24/7. Your new motto: Simplify to Amplify Hit PLAY to hear the only (3) content pillars you need to build up your business or brand (no burnout here!). Screenshot the episode and tag me on IG while you are listening! Resources: Discover your marketing superpowers with this 1-min quiz F

Being a Part of a Community Can Change Your Life Have you ever been a part of a thriving community that changed your life and helped you reach your highest goals? Over my business career, I’ve been involved in several masterminds of ambitious and encouraging women and the transformation that occurs is priceless! I’ve been able to reach goals that I never thought were possible for me, and quite simply, do things faster and with greater results (aka get out of my own way!). This week, my friend Hayley Luckadoo, joins me for a conversation on what it takes to build an engaging community around a podcast and a signature summit, and what the biggest benefits are of being a part of one. Plus, we reveal a super awesome FREE way to join a community of fire starters for an upcoming summit that you will want to grab your ticket for today. The Secrets to Building True Community Hayley Luckadoo is a marketing coach, motivational speaker, and the founder of Females on Fire. She focuses on helping women in business create

This week we are talking all about how to make your content more juicy! Here are a few reasons why this matters: #1: People have minuscule attention spans. You have to stand out quickly as people are scrolling or being bombarded by emails. You can’t just do the status quo when it comes to producing content. #2: The sheer volume of content being produced, across massive amounts of platforms - this means your content has to shine above the noise. I want to emphasize quality over quantity because you don’t need to burn yourself out posting 3x a day on ALL the platforms. That can be effective when you are scaling your business and have a team to support you, but we are going to keep it simple. I recommend picking 1-2 platforms and going all in those. Remember, it takes 3-6 months to get traction on any one platform so stick with it! This episode focuses on creating for social media and email content, because having an email list is super important to building a brand, business or side hustle. You can use these

I recently invited my friend Angie Griffith, an epic podcast strategist, on the show to share some of her knowledge on launching, growing and monetizing your podcast. Angie spent a decade in the music business managing the careers of high-profile clients, and has strategically advised touring musicians, brands, nonprofit organizations. She now brings the insider secrets from seasoned podcasters and top networks like Wondery, to independent podcasters (like me!). If you have a podcast you want to monetize or launch a new podcast, this episode is for you! As a super sweet bonus- she is offering my community $100 off her Podcast Launch VIP Accelerator. (CODE: MEGAN100 for $100 OFF!!) Hit play to hear our conversation on: How many downloads you really need for a podcast network or big agency to be interested How you can monetize with a smaller number of downloads, using a title sponsorship for 20-40 episodes The best ways to market your podcast on social media (hint: audiograms are dead) Why it’s impo