Strategy With Jason

During my awesome chat with Tony we discussed Lead management best practices, The future of the physical dealership, Coffee and sandwiches. Lastly we jammed about how dealers can be in the community rather that a part of the community. Tony it truly a gem in the auto industry and I know you will love our discussion. With 20 plus years of Automotive Industry and Digital Marketing Experience he brings a very cool perspective. Tony Koubridis https://www.linkedin.com/in/tony-koubridis-9ab763121/ Jason Harris https://www.linkedin.com/in/strategywithjason/ https://strategywithjason.com/

Colton Ray (Chief Executive Officer at FUSE Autotech) chats with Jason about online vs in-store shoppers, process before technology, how most technology doesn't work with legacy systems and new innovative positions we could start seeing more of in the future.

Ted Lancaster (Core Dealer Services Inc.) presents at the Strategy Mob Summit on Creating a Better Dealership Experience. He brings you inside the customer's mind and shares the 3 secrets to customer experience success

On this podcast I jam with Meghan Brazil. We discuss sales persons social branding, building a social media routine, how to get over the fear of being on video, and more!

Jason Harris (Digital Dealership Solutions) moderates the third table discussion from the Strategy Mob Summit. Jeff Hunter (General Motors Jeff/Prouse Chevrolet), John Kot (Kot Auto Group), Marco Mantenuto (Mercedes-Benz Canada) and Everold Reid (The Reid Method International). discuss how to qualify your customers properly, geo-targeting, providing value in operations, the transfer of trust between sales and F&I and more!

This is the third panel discussion from the Strategy Mob Summit. Everold Reid (The Reid Method International) moderates a panel featuring Jeff Hunter (General Motors Jeff/Prouse Chevrolet) Justin Robinson (BMW and MINI London), Paul "The Dodgefather" Long (Chatham Chrysler Dodge Jeep Ram), Marco Mantenuto (Mercedes-Benz Canada) and Raj Dey (Olympic Auto Group) . They chat about how your customer experience is up against Tim Hortons and whatever else the customer might be engaging with on the regular, not forcing staff to get on video who aren't interested, about how most employees aren't using their phones to their full potential and the benefit of at home test drives.

Skinny chats with Bill Harvey (Dynamix International) about getting the buy-in from staff, the goal of a salesperson, investing in yourself and branding.

Skinny chats with Paul "The Dodgefather" Long about all things branding. They get into who you are on-camera vs off camera, what does branding mean to you, why you can't force people to do video, and why customers always remember the little things you do for them.

In his presentation on technician retention & service growth strategies, Sean Kelley (CarMotivators) chats with us about: recognizing employee effort, giving technicians growth opportunities, reward and recognition vs accountability and consequence, and why goals are not just for sales anymore.

Dan Liska (Mobials Inc.) presents at the Strategy Mob Summit on Maximizing Profits with Web Leads. He discusses why process means more than superstars, data driven decision making, selling more cars by not selling cars, and why prospect knowledge beats product knowledge.

Jason Harris (Digital Dealership Solutions) moderates a table discussion featuring Paul "The Dodge Father" Long (Chatham Chrysler Dodge Jeep Ram), Ted Lancaster (Core Dealer Services Inc.), Justin Robinson (Glen Fenwick Hyundai), and Tyler Champagne (Humberview Chevrolet Buick GMC). They chat about online strategies for selling used cars, the issues with 3rd party bots, used car subscriptions and why sending video is more personal.

Everold Reid (The Reid Method International) moderates a panel featuring Brandon Kot (Kot Auto Group), Neil Shah (TRADE X), Bill Harvey (Dynamix International) and Tyler Champagne (Humberview Chevrolet Buick GMC) and Ralph Scheuermann (Autovalue Hyundai, Niagara Falls Nissan). They chat about how the pandemic has affected managements relationship with staff, empathy vs apathy, how brand loyalty has been affected and why training is happening on a weekly or monthly basis.

In her presentation Carla Ksonzek (UpInMotion Inc.) defines what it means to be buyer centric and and what to look for when talking to every demographic of customer. Carla talks about how Gen Z is an up in-coming but untapped market, why millennials will pay more to skip the dealership, what makes Gen X highly loyal and how a surprisingly high percentage of baby boomers are active on social media.

Skinny chats with Sandy Zannino (Innovative Auto HR) about how HR is like internal customer service, the changing demographics in the workplace, building and inclusive culture at your dealership and why Gen Z are so naturally entrepreneurial.

Tanya Gray (Vicimus) breaks down the many facets of facebook marketing such as: why only marketing big events is a mistake, some landing page best practices, creating a unique brand identity, and why building a brand story and sticking to it is so important.

Jason Harris (Digital Dealership Solutions) moderates a table discussion featuring Raj Dey (Olympic Auto Group), Neil Shah (TRADE X), Dan Liska (Mobials Inc.) and Ralph Scheuermann (Autovalue Hyundai, Niagara Falls Nissan). They discuss company culture, delivering a consistent message, future proofing your business, and why you need to be training parts and service alongside sales.

John Kot, Jason Harris, Ted Lancaster, and Dan Liska discuss how communicating with the customer has changed, check it at the curb culture, 3rd party endorsements, competing with Amazon and how marketing strategies have changed.

Artur Załuska (Motomat Group) chats with Jason about all things data. They cover what kind of data is important to dealers, how much they both hate form fills, mining data to setup BDC for success and using data to connect to the individual.

Alex Gratto (St.Catharines Mazda) chats with Jason about respecting your staff, getting your team to use video, avoiding manager overload and how to ensure your staff is happy.

This week Skinny chats with Marija Cvetkovska (PCG Digital) about transferring from the dealership side to the vendor side of the business and how one informs the other, how digital marketing differs from the 30 day cycle, and the advantages of having a marketing manager vs a manager who handles marketing.