Agency Dealmasters Podcast

Riaz Kanani is the CEO & Founder of Radiate B2B He has built global video ad networks that understood user behaviour, launched the first paid for cinematic movie online, exited Digital Oxygen to Silverpop (now IBM), helped to build demand generation strategies (B2B) and engagement marketing strategies for companies across the globe.  With Radiate, he is using scaled account-based marketing to build awareness and accelerate deals through the pipeline.

Philip Gosney is Head of Global Marketing and Product Management at Maersk Drilling.  It’s not often you hear people go from the legal profession into marketing. many would consider it a significant step down. He tells the fascinating story of how he went from being a lowly lawyer at the company to now running global marketing for Maersk, the multibillion pound drilling company.  So it’s really impressive that he has since gone on to run some of the most impactful, demand and Account Based marketing campaigns that are outperforming all expectations.  This is just a masterclass on ABM and all things account targeting. Stick around to the end of the show to hear my discussion with Thomas Lind, Chief Sales officer at Accountinsight reflecting on my conversation with Philip, ABM and Account targeting. If you are interested in anything to do with: ABM B2B marketing  How to choose the right agency partner  The business of Maersk Drilling, a really fascinating business. You will find t

Philip Gosney is Head of Global Marketing and Product Management at Maersk Drilling. He has a background in law before moving over to marketing. Maersk Drilling supports global oil and gas production by providing high-efficiency drilling services to oil companies around the world. Their fleet of 23 drilling rigs is among the youngest in the industry and ensures the highest level of safety.  They have over 3,200 highly skilled employees operating state-of-the-art drilling rigs and have done so for 40 years operating in some of the most challenging environments on the planet.

Monique Drummond is the Founder of Relish, an insights agency working with leading brands.  Relish thrives on insight, innovation and impact. Their team is driven by a desire to deliver results that will drive growth for their broad range of blue-chip clients.

Monique Drummond is the Founder of Relish, an insights agency working with leading brands.  Relish thrives on insight, innovation and impact. Their team is driven by a desire to deliver results that will drive growth for their broad range of blue-chip clients.

Andre Bloch is the Founder and Non Executive Director of Frank. They are one of the UK’s most respected and award winning PR agencies. Clients include 20th Century Fox, Aldi, Burger King, Coca Cola.   We talk about how he built Frank from the early days of 2000 to where they are now in 2021 with globally recognised brands, too many agency awards to mention.  We talk about: What factors go into making PR campaigns successful. The metrics he uses to measure the health of his agency His process of recruiting top talent.  This is just an absolute masterclass in business building, not just agency building. Andrew has such a detailed knowledge of the inner workings of successful businesses, you feel he could go into any industry or market and replicate the same success or even more.  Did I mention, he was also Lord Sugar’s PR advisor for over 20 years, and he revels some things about Lord Sugar many people would be surprised by I think. He’s got a string of achievements as long as his arm and

Andrew Bloch is a Non-Executive Director, Board advisor and consultant to several leading agencies and brands.  He founded Frank, one of the UK’s most respected and award-winning consumer PR agencies.  He’s been the official spokesperson and PR advisor to Lord Sugar for over 20 years and has handled the PR for all The Apprentice winners and their companies since the show started in 2005. Andrew is listed in the ‘PR Week Power Book'​ – 'The Definitive Guide To The Most Influential People in PR’ and is ranked as the most influential PR person on Twitter. In 2021, he was named one of the Top Ten Most Influential PR people by Buzz Sumo.

Emma Thompson is the Head of Agency Consumer Brands for Golley Slater. She has over 20 years of marketing agency experience across brand, pharmaceutical, shopper and retail.  Golley Slater is a 60-year-old integrated national agency. They have over  170 sector specialists and discipline experts and have an average client tenure of 10 years with some of the best in the business including P&G, Coca-Cola, Mitsubishi, The Welsh Government, Npower. If you are interested in:

Emma Thompson is the Head of Agency Consumer Brands for Golley Slater. She has over 20 years of marketing agency experience across brand, pharmaceutical, shopper and retail.  Golley Slater is a 60-year-old integrated national agency. They have over  170 sector specialists and discipline experts and have an average client tenure of 10 years with some of the best in the business including P&G, Coca-Cola, Mitsubishi, The Welsh Government, Npower.

Raffaele Apostoliti is the President & CEO at Expandi Group. They are one of the biggest and most respected B2B agencies in the world. They serve brands like Microsoft, Microfocus, Samsung, IBM and Google to name a few. They employ more than 400 staff in marketing and operations and have a mission is to grow their clients business by building data-driven, performance-led and sales-oriented marketing programs. This is a masterclass in all things B2B marketing. He talks about how their services evolved as technology started eating the world and clients asked for more data and measurability. We discuss what clients are asking for these days How they are investing in their own technology by building their own analytics platform We talk about what the next stage in their growth is. His energy and vision for the future of technology is fascinating and really energising.  We go really deep into data and the future of creative ideas, brand building and so much more. Enjoy the chat.

Emma Robson leads the events team at Ingenuity across both UK and Dutch markets. She is also part of the Ingenuity Senior Leadership Team. Ingenuity’s B2B new business events provide creative agencies and tech businesses with an opportunity to get in front of engaged brand marketers they wouldn’t normally have the chance to meet.

Raffaele Apostoliti is the President & CEO of Expandi Group, a leading global B2B marketing agency serving many of the top B2B brands globally. Clients include Microsoft, Microfocus, Samsung, IBM, and Google to name a few. They employ more than 400 people in marketing and operations and have a mission to grow their clients' business by building data-driven, performance-led and sales-oriented marketing programs.

Paul Mellor is the MD (Masters of Decibels of Mellor and smith) If you are interested in how to make your agency and your work for clients stand out in a sea of sameness, then this is the podcast for you.  This is all about the power of standing out and difference. He says, 89% of the work out there is ignored, and he shares some of the ways they stand out as an agency. They’ve done some breathtaking work and really punch above their weight as a creative firm.  If you are interested in:

Paul Mellor is the Master of Decibels for Mellor & Smith. They make brands famous and say he’s the loudmouth at the company. They work with brands who know the power of difference, who want to light a fire and be memorable. Brands who want to be famous. Clients include: Amazon, Expedia, Emma Mattresses, Ikea and Bionic to name a few.

John Harris is the President and CEO at Worldwide Partners. He manages a network of 70 independent agencies who manage over $5 billion is worldwide advertising revenues.  He started his career in the beer industry where he learned about marketing, branding and shopper marketing and adversing from the ground up, which gives him a very unique lens with which to view driving demand and growing brands.  If you are interested in such things as:

John Harris is the President & CEO at Worldwide Partners, one of the world’s largest advertising and marketing communications network made up of 70 independent agencies in 40 countries employing 4,500 people. Clients include Lufthansa, Microsoft, Pfizer, McDonald’s, Amazon,  3M and Las Vegas Tourism. Worldwide Partners  agencies manage over $5 billion (USD) in worldwide advertising expenditures. John has held senior roles in TBWA, The Integer Group,  Smash Burger, Location 3 and Worldwide Partners.  He believes that the best way to predict the future is to create the future.

Jenny Plant is the Founder at Account Management Skills. She set up Account Management Skills in 2010 with the intention of helping account managers in creative agencies grow their confidence with clients. We talk about:

Jenny Plant is the founder of Account Management Skills Training and is on a mission  to help agency account managers and directors to develop sales skills earlier in their careers so they can become more commercially aware and confident in managing client relationships. She has 30 years experience in agency account management. She coaches agency account managers and directors through her Account Accelerator coaching programme, a 90 day step by step process to go from unpredictable project revenue to more predictable account growth. She also runs the fantastic podcast Creative Agency Account Manager.

Jason Megson is the Managing Director and Vice president at George P.Johnson. One of the leading experience agencies in the world. They have doubled the size of their business in the last 5 years. They've been around for over 100 years and work with the world’s top brands to deliver creative solutions and experiences. We talk about how to create experiences for B2B brands today and how they are applying principles the consumer world. He shares some fascinating examples. If you are interested in:

Jason Megson has had 21 years of marketing and events experience at some of the best independent and networked agencies in the UK and beyond including FCB, WPP and Ogilvy. He now runs George P Johnson a global experience marketing agency.  For over a century they’ve been partnering with the world’s top brands to deliver creative solutions that make a real difference. Their ideas create impact, inspire audiences and grow business.