Agency Dealmasters Podcast

Take part in the BenchPress agency survey 2021 http://wowco.uk/benchpress2021 ( wowco.uk/benchpress2021) http://benchpress.uk.com/ ( benchpress.uk.com)    Katy Howell is the CEO of immediate future.  She has run the company for almost 17 years where everything they do is underpinned with social data. Campaigns are built around four main skills to break the social boring: If you are interested in anything to do with:

Katy Howell is the CEO of Immediate Future.  She has run the company for almost 17 years where everything they do is underpinned with social data. Campaigns are built to break the social boring and hit the social sweet spot with your customers.

Andrew Wilkie is a board Director at Touch Associates. He spent around 20 years at Saatchi and Saatchi and became Managing Director at GUM the branded content division creating some breathtaking films, TV documentaries, events and music. He started his career when advertising was still adverting, not the watered down version we have today. He started in the industry in 89 when the Berlin Wall came down and worked at the legendary Saatchi and Saatchi when it felt like nothing was impossible and you were only limited by the power of your creativity. This is a masterclass on:

Andrew Wilkie is a board Director at Touch Associates. He spent around 20 years at Saatchi and Saatchi and became Managing Director at GUM the branded content division creating some breathtaking films, TV documentaries, events and music.

Kimi Gilbert is the Managing Partner for The Future Factory. They are one of the UK’s leading business development consultancies. They work with Creative, Comms and Digital agencies. Since 2011, they have helped to shape the future of more than 300 agencies, contributing to new business wins in excess of £100m. Kimi is a fascinating person with the most interesting career path, which gives her a very different perspective on the industry. We discuss what every creative business wants to know:

Kimi Gilbert is the Managing Partner for the Future Factory. They are one of the UK’s leading business development consultancies. They work with Creative, Comms and Digital agencies. With a mix of lead generation, board level coaching, market insights and consultancy, they help to make the future more predictable for agency Owners, Founders and Directors.

Abeed Janmohamed is the founder and Director at VOGL. He is an experienced C-Level Executive & Board Member with a demonstrable history of working with startups and high growth businesses.  He has extensive experience in Business Development, Revenue Operations, Commercial Strategy, Pricing and Investment Strategy. Experience across AdTech, Martech, Blockchain, IOT, Sport Sponsorship and Information/Data Security. We discuss:

Abeed Janmohamed is the founder and Director at VOGL. He is an experienced C-Level Executive & Board Member with a demonstrable history of working with startups and high growth businesses. He has extensive experience in Business Development, Revenue Operations, Commercial Strategy, Pricing and Investment Strategy. Experience across AdTech, Martech, Blockchain, IOT, Sport Sponsorship and Information/Data Security.

Chris Kemp is the owner of Ingenuity, a new business consultancy for agencies and brands, specialising in lead generation, new business events, pitch management, brand partnerships, PR and content.  Agency clients include BBH, MCcann, Weber Shandwick and they have also worked with a number of  leading brands, including Sainsbury’s, EE, Amazon, Aldi, Nestle, Loriel, SKY, Wilkinson and Coca-Cola. We discuss:

Chris Kemp is the owner of Ingenuity, a new business consultancy for agencies and brands, specialising in lead generation, new business events, pitch management, brand partnerships, PR and content.

David Van Schaick is the CMO of The Marketing Practice, one of the leading global B2B marketing agencies in the country with revenues over £17 million. They have over 180 people and run global marketing programmes for the likes of Microsoft, O2 Telefonica, Xerox, Salesforce and Citrix. David has really a fascinating background not only academically but also professionally. He starts his career as a copy writer in 2005 and he joined at the right time because from that point on, growth really took off. They were ranked number 3 in the fastest growing UK B2B agencies and number 9 in the fastest growing US B2B agencies. The arc of his career tracks the development of behavioural science and behavioural economics and how that discipline has been adopted by the marketing profession and made popular by books like Thinking Fast and Slow, Daniel Khanneman and predictably irrational, Dan Ariely. From that point of view he's a marketing purist and talks about the importance of B2B marketers taking brand far more s

Register for my ClientSide webinar Wednesday 9th December 3pm: Will B2B sales ever be the same again? Guests include Brent Adamson - VP at Gartner & author of Challenger Sale and Challenger Customer  Marie Bergfelt - Head of Marketing Portfolio & Communications at BOBST Geoff Phillips - Former Head of Marketing at Sage   Tamara Littleton is the founder and CEO of The Social Element. They are a 300 person global social media agency providing social media solutions to some of the world’s biggest brands including Diageo, Toyota, Mondelēz, HSBC and Nissan.  She founded the company in 2002, pre Facebook.  By 2017, they had become the largest independent social media agency with the biggest global reach of anyone in this space. She also runs sister company Polpeo, that provides a unique crisis management platform. We discuss: Building first online communities Bootstrapping a 300 person agency  "The Social Dilemma" Crisis management for brands  Enjoy the chat

Ryan Hall has built a career transforming how B2B sales is done and how sustainable pipelines are built. He is the Growth Chief Officer at The Zeitgeist and has held leadership roles in, Karmarama, Accenture and http://wearethink.com/ (TH_NK). Including two successful exits. He also works with a range of B2B businesses and has sold and supported over £100m of deals in his career. He is currently working with Territory Studios, who Motion graphics and screen effect, Marvel movies, Spiderman, Ex Machina, Blade Runner 2049 We discuss: How to win new business with 'Slow Selling'  Mobile app development Growth Strategy for B2B brands  Selling to Karmarama and Accenture Interactive Enjoy the chat!

Ashleigh Ainsley is the co-founder of Colorintech.org and Black Tech Fest. A fascinating organisation around increasing access, awareness and opportunities to underrepresented groups in the technology industry. You may have heard of one of two of their partners like: Google, Facebook, Microsoft, Deepmind, JP Morgan, Box, Tiki’s Tok, WPP, just go down the list…. We discuss:  Equal access to opportunity Start ups Working for Google Lack of diversity in tech Black Tech Fest 2020   Enjoy the chat

Jeremy Harvey  founded Clarity in 2005 with his business partner and long time collaborator Chris Morris. Deriving from larger agency backgrounds, Clarity was formed to be a different kind of agency, with a more focussed hand picked team built around specialist sectors and with a passion for creating clear, motivating communication that cut-through in this increasingly noisy marketplace. Their clients have included: Premier Inn, Europcar, Volkswagen Group, Jaguar Land Rover, Ideal Standard, Parker UK, NUS, The Restaurant Group, Homebase, TGI Friday's, Wilkinson Sword, Interserve, ISS, Radisson and Whitbread. We discuss:  Brand building Insight Creativity Growing agency businesses over a 30 year career Enjoy the chat

This week on the podcast, we have a very special episode. Episode 100! And if you are at all interested in what Agency Dealmasters does and where it’s going, then you will find this conversation fascinating. This time the tables are turned and we get our awesome editor Chis Blaszczyk to interview me. I just want to say firstly, thank you so much for listening, subscribing, and supporting us so far. This is number 100 and it’s crazy to think how far we’ve come. We started the podcast on 20th January 2019. It’s been the greatest learning experience of my life and it’s been so awesome and humbling to speak to so many of you listening. We have such an amazing community here at Agency Dealmasters and it’s only growing. Looking back on the last 100 episodes, it been just a tsunami of knowledge shared and wisdom on not just how to grow an agency business, or any business for that matter but we’ve learned so much about life and success and failure, how we should think about all those things. My favourite part

This week on the podcast, I have an extra special guest, Stuart Bradbury is the Managing Director of Avantgarde.  If you are at all interested in how to create world class global brand experiences for the likes of Mercedes/BMW, Porsche, Samsung and other global brands then this is the podcast for you.  They worked with Samsung on the Olympic torch relays for London 2012. Where they had a Million of people in the streets with the torch.  Worked for Porsche at Le Mans. We discuss the highs and lows of winning new business.  Growing a pioneering global brand experience agency His hiring process How to expand internationally, how to do it and the pros and the cons. Enjoy the chat.

Book your tickets for 7 priorities for rapid profitability and cost reductions for agencies Joe Hine is a Partner at SI Partners Global He has been involved some of the biggest deals in the creative services space. He was involved in the sale of Velocity Partners' stake to Next 15. The sale or 'All of us to BCG' and the sale of Market Gravity to Deloitte. He is uniquely qualified to talk about the M&A experience in 2020. With the FT and other publications in the summer talking about lockdowns in global dealmaking, Joe’s firm has seen the opposite. They’ve gone to market 8 times since March, all have been achieved without face to face meetings. This is just a masterclass in all things concerning dealmaking for creative services firms. If you’re interested in anything to do with M&A in during COVID-19 then this is the podcast for you. Enjoy the chat. Book your tickets for 7 priorities for rapid profitability and cost reductions for agencies

Book your tickets for:  7 priorities for rapid profitability and cost reduction for agencies.    He holds no punches, he says; ‘B2B marketers have lost their way, they have chased the money and jumped on the thought leadership bandwagon'.   We discuss:   Why the main objective of agencies is to create fame for their clients. In his opinion, nothing is more important than that fame metric which creates memorability, preference and ultimately buying behaviour.   They not only back this up with hard data from Binet and Field, but it’s also born out of their results for clients like Rockwool, Micro Focus, EY and Yell which have resulted in multiple awards wins.   If you are interested in:   The importance of brand and Fame in B2B marketing then you will find this conversation absolutely fascinating. Book your tickets for: 7 priorities for rapid profitability and cost reductions for agencies

Book your place for the free webinar 7 priorities for rapid profitability and cost reduction for agencies  James Collis is the founder and managing director of Revere agency. A phenomenally successful insight-driven B2B marketing agency with clients like Avanade, VMware, Worldpay and Sitecore. We discuss, what it takes to build a world-beating technology agency and what mistakes to avoid along the way. He founded his first agency, Second2 in 2001 and built it to be one of the most successful B2B Marketing agencies in 2011 and later sold the business to an AIM-listed group. But realised they short-changed themselves and in his words, he‘learned how not to sell a business’. If you are interested in: How they built Revere in just 6 years B2B technology trends  How they attract top talent to work at the agency We also talk about what’s important now to attract an increasingly purpose-driven, socially motivated millennial workforce who are less interested in financial incentives and are increasingly con