Agency Dealmasters Podcast
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 118:31:03
- Mais informações
Informações:
Sinopse
Nathan Anibaba interviews award winning marketing agencies to learn how they win new business and what makes them tick.
Episódios
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Kathleen Saxton discusses executive level leadership in media and technology
06/05/2020 Duração: 01h12minKathleen Saxton is the Founder of The Lighthouse Company with offices in London and New York. Their goal is to work with the most talented leaders globally within the Media, Marketing and Advertising sector. They build Superteams for their clients and pioneer new talent management. Clients include: Havas, Engine and Channel 4 to name a few. She is also the co-founder and Chair of the Advisory Council for Advertising Week Europe, the leading Advertising event now planning it's 8th year in London. Kathleen is also a qualified psychotherapist and Founder of Psyched Global. She brings positive transformational psychotherapy into corporate boardrooms. If you are remotely interested in: Media and marketing Executive leadership The mindset of high achieving CEOs Having a single-minded proposition Changing the recruitment and headhunting industry Empathetic leadership Running and growing Advertising Week Europe Then this is the podcast for you. Enjoy the chat.
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Adam Tuckwell says: 'This is when leaders show their true colors'.
04/05/2020 Duração: 26minAdam Tuckwell is the Commercial Director at Mobas, the Brand Transformation Agency, leading marketing campaigns for a variety of national and international clients. Adam is also the co-founder of PRHub, a regional network of PR professionals in the East of England and a Fellow of the Chartered Institute of PR. We discuss: The culture within Mobas that helps them in a crisis Which agencies will struggle most at this time and what can they do about it? How do we help people not suited to remote working? The Five ways business leaders can help their stakeholders What is Mobas doing? Adam's silver linings I started by asking him to explain his comment: ‘The focus for agency leaders at any time of crisis typically centers around three Areas: retaining projects, delivering effective and profitable projects and managing cashflow'. Enjoy the chat.
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Doug Kessler asks ‘is it ok to do normal marketing yet?’
27/04/2020 Duração: 23minDoug Kessler is Creative Director, Co-Founder, Velocity Partners. A multi award-winning London-based, B2B content marketing agency. They help their clients develop compelling stories, then drive these stories into the marketplace. We discuss: What are the most common questions from clients right now. How much do you think life will change after this? Which brands should be communicating at this time and who shouldn't? What opportunities does this provide for the well run agencies and businesses who will survive and even thrive? Smart businesses won't waste a crisis. This is an opportunity to upgrade operations, run leaner and run more efficiently. discuss. Will we continue in their remote working environments or will we all be yearning to go back to the office? Doug's silver linings. Enjoy the chat.
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Giulia Watson on how brands can help people and communities through this crisis
23/04/2020 Duração: 17minGiulia Watson is the Head of the Change Accelerator at Revolt, helping NGOs, activists and changemakers supercharge their revolutions through the power of branding. Where action and creativity meet to have real impact. We discussed: Respond, Relieve, Rebuild their manual for action leadership in Covid 19. Should marketers step back and let the public health professionals and government take the lead? Do brands even have a role to play in this environment? What practical help can brands help with at this time? How do we make sure were being sensitive to the situation and not be opportunistic? Good examples and bad examples from brands Giulia's silver linings I started by asking her: Since the start of the crisis, many of our clients have come to you to help them understand how they can take action, and do so with maximum impact and integrity. Talk about what some of their toughest challenges are and what advice do you give them? Enjoy the chat.
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Marcus Lambert discusses business continuity planning
22/04/2020 Duração: 22minMarcus Lambert is an entrepreneurial CTO and software architect for Omobono, the digital agency for business brands. He measures success by delivering exactly what the user needs wrapped in a compelling UX on time and on budget. We discussed: How have their business continuity plans changed What does that look like with an agency with 100 people? How should we be thinking about scenario planning? How his role has changed as CTO How Omobono are thinking about sales and new business? How do B2B salespeople sell in this environment? Pitching/workshops Digital transformation Marcus' silver linings I started by asking him to explain his comment: 'Most agency business continuity plans are not fit for purpose'. Enjoy the chat.
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Tim Hill discusses is this a good or bad time to sell?
20/04/2020 Duração: 23minTim Hill is Growth and Development director for Hill & Partners. His purpose is to help independent creative and design businesses grow faster, perform better and build sustainable client relationships. As Managing Director, he’s led business transformation, re-starting growth, restructuring and re-energising businesses. We discussed: If you are a new business person right now when the future is so uncertain, how should we be selling now? How should new business teams be taking care of their clients Coping strategies for business developers How do you think about new business development in peace times and how have you had to adjust to what has happened? Opportunism/genuine outreach/lack of empathy How are you as a leader staying grounded at this time? Tim's Silver linings I started by asking him: Is this a good time or a bad time to sell? Enjoy the chat.
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Collette Philip discusses how brands should communicate right now
17/04/2020 Duração: 29minCollette Philip is the founder and managing director of Brand by Me. She specialises in is helping brands that drive positive change and social impact. Everything she does is about putting strategy at the heart of brands and unlocking brands to achieve transformation. We discussed: The difference between a knee jerk reaction vs a more thoughtful and considered one. Good and bad examples The pressure between short term results and long term success. Do we have the wrong metrics? Which brands have a role to play Fear of getting it wrong - is now the time to experiment with our marketing even more? How can we use our purpose and values to guide decision making? Corona virus fatigue? Collette's silver linings Enjoy the chat.
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Sally Henderson discusses the help senior leaders need most.
15/04/2020 Duração: 24minSally Henderson is an Executive Change Mentor, offering support, advice & help to senior leaders to keep you & your business going during the challenges ahead. We discussed: How our emotions have changed over the weeks and how to manage them How do you lead yourself first before your employees Frameworks for dealing with stress, fear and anxiety Keeping perspective healthy Prioritising your own needs Sally's silver linings. I started by asking her: As an Executive Change Mentor, you specialise in creating valuable change and impact to help ambitious growth mindset owners and senior leaders achieve greater success and happiness at work and in life. Is that a skill set that is needed now more than ever? Enjoy the chat.
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Richard Wood says 'This is an exciting time for marketers'
13/04/2020 Duração: 23minRichard Wood is the Managing Director of Six & Flow, a Manchester-based growth marketing agency working across digital to help grow businesses through brand awareness and Customer acquisition. We discussed: How transparent he is being with his team Contingency planning and preparing for a crisis Getting back to business as usual quickly The exciting time to experiment for marketers Richard's silver linings I started by asking him to explain what’s at the top of his mind as we enter week two of Enforced isolation? Enjoy the chat.
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Michael Scantlebury says 'Everything is a moving target'
09/04/2020 Duração: 20minMichael Scantlebury is the Founder of Impero a modern, independent creative agency - winner of five Agency of the Year Awards. Impero's clients include Martell Cognac, Ugg shoes, The Volvic water brands at Danone, Lindt & Sprungli, Havana Club Rum and General Mills. We discussed: How clients are responding Sales and new business Supporting employees to keep motivation up Making order out of chaos Michael's silver linings I started by asking him to share what he is thinking about the future as we end another week of this enforced shutdown? Enjoy the chat.
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Anthony Iannarino says 'This is not the new normal'
08/04/2020 Duração: 21minANTHONY IANNARINO is a highly respected international speaker, bestselling author, entrepreneur, and sales leader specializing in the complex business-to-business (B2B) Sale. Anthony is best known for his work at The Sales Blog, which has helped him gain recognition as a top thought leader in sales strategy. He has put out some fantastic content recently to help people through this difficult time and we wanted to speak with him to share his ideas with people who may not have come across them because we have found them very useful. We discussed: What to do when the world is on fire, you say Advice on maintaining our poise Taking care of yourself Keeping perspective Making order out of chaos Anthony's silver linings I started by asking him to explain a comment from his recent blog post: ‘If you were to boil down the last 20,000 years of Homo sapiens, it would be the story of overcoming the obstacles placed in our way.’ Enjoy the chat.
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Nik Govier on how core values should guide your decision making
06/04/2020 Duração: 19sNik Govier is the founder and CEO of Blurred. In January 2019 Blurred was named PR Week’s #1 ‘ONE TO WATCH’ FOR 2019. Within a few short months it's secured a number of major global clients, focusing on work which embraces the blurring of the lines between corporate / consumer and internal/external comms. We discussed: The importance of core values for decision making at this time How clients are responding Treating people like human beings Keeping the energy of her team-high How to think about sales and new business Nik's silver linings She is a previous guest of the show. In our last conversation, the focus was on core values and how they should become our north star at all times. This is especially valid now. I asked her to talk about the role your core values play in your life at this time? Enjoy the chat.
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Guy Wieynk discusses business innovation emerging from this crisis
02/04/2020 Duração: 18minGuy Wieynk is the Global CEO of Analog Folk and the former CEO of Publicis UK, the 3rd largest communications firm in the world, where he led the transformation of the UK’s broad client offering, during which the business won some of its biggest clients from the last decade. We discussed: Should we put sales and marketing on hold or ramp up? Selling without looking opportunistic Communicating with clients and employees at this time How agencies and creative businesses can support each other. How clients can remain always on Innovative businesses emerging from this Guy's silver linings I started by asking him: 'What are the most pressing things you are thinking about as this becomes our new reality? Enjoy the chat.
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Joe Hine on what your business needs to look like in 3 months
01/04/2020 Duração: 19minJoe Hine is a Partner at SI Partners. A global growth consultancy, he supports clients to build value within their businesses and providers M&A advice on high value, cross-border deals. We discussed: The importance of first securing your business Over-communication to your employees What you business will need to look like post-crisis Digitally enabled businesses vs legacy businesses challenges How to de-risk your business I started by asking him, how we should be thinking about the problem right now? Enjoy the chat.
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Julianna Richter discusses the three problem sets to think about right now
31/03/2020 Duração: 22minJulianna Richter is a partner at Waypoint Partners, a leading Growth and M&A Advisory firm in the UK and US. She has spent the last 20+ years in senior leadership and agency management roles where she has focused on Communications, Operations, Client Management and Business Development. Prior to joining Waypoint, Julianna was U.S. Chief Operating Officer at Edelman, the world’s largest independent PR firm, where she led the largest region with 2,700 employees and revenue of close to $500 million. We discussed: The main problem sets businesses should be thinking about right now How to communicate at this time Sales, marketing and new business How to lead Coming out stronger I started by asking her: 'How should we be thinking about the problem. How are you and your clients thinking about the problem today? Enjoy the chat.
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David Clare discusses remote working and work/life balance
30/03/2020 Duração: 19minDavid Clare is an award-winning communications strategist, specialising in content, insights, and influence. He is Head of Content at Fox Agency, the B2B tech marketing agency, and producer of ClientSide podcast. David was listed in PR Week's 30 under 30 in 2015 as one of the leaders in the communications industry. He is a regular speaker on digital topics, having spoken at Social Media Week, CIPR and Microsoft conferences. We discussed: Have client relations ever been impacted by your remote working setup? Socialising and maintaining human interaction? Work/life balance and remote working. Managing your family and their expectations, considering you appear to be home and ‘available’. How clients react. The best set-up for agencies. Should we continue remote working as we come out of this crisis? David's silver linings? Enjoy the chat
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Farhad Koodoruth says 'one step at a time'.
27/03/2020 Duração: 20minFarhad Koodoruth has more than 20 years experience in marketing mainly around Digital & Strategy. With extensive experience across all forms of e-commerce, b2b, startups and sport We discussed: What can agencies and creative businesses be doing at this time to support each other and their employees? Coming out stronger How well has the government responded? Taking emotion out of it Suck it up and deal with it Farhad's silver linings I started by asking him what are the main things Threepipe thinking about over the next 3,6 and 9 months. Enjoy the chat
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Paul Allen on the financial considerations to focus on right now
26/03/2020 Duração: 20minPaul Allen is the Founder of Red Dots Consulting using over 20 years’ experience of working in and with marketing services agencies. They deliver a financial and commercial sounding board, creating new business models, fee structures and simplifying the way that the business operates. We discussed: What are the things agency owners should be focusing on right now? What are the financial triggers that provoke action? What other financial considerations should I be thinking about? How can the government initiatives tangibly help my business and my employees? Paul's Silver Linings Enjoy the chat
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Robert Craven has advice for agencies on surviving until Christmas
25/03/2020 Duração: 25minRobert is the UK's best-known and sought-after keynote speaker on growing digital agencies. He also talks on customers: finding, delighting and keeping more and better customers and clients. We discussed: Which types of creative businesses will survive? How to prepare yourself for the recession to come Reassuring employees Robert Craven's Silver Linings Enjoy
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Felix Velarde on what you can do right now to thrive in this environment
24/03/2020 Duração: 22minFelix Velarde works with action-oriented digital, marketing and creative agency owners and tech startups. Using a highly effective process to scale up, drive up profits and increase exit value, and cutting to critical issues to deliver value fast, the 2Y3X programme generates a huge ROI and can add millions to both revenue and sale value. We discussed: The short, medium and long term implications of the situation How to deliver value to your clients at this point What the really good agencies do in a recession I started by asking him, what questions are his clients most concerned about at the moment? enjoy the chat.