The Ultimate Sales Letter, 4th Edition: Attract New Customers, Boost Your Sales
- Autor: Dan S Kennedy
- Narrador: Matt Cartsonis
- Editora: Simon & Schuster
- Duração: 4:45:12
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Sinopse
Write Well to Sell Big!
In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.
Among other things, he provides:
- Completely updated text and examples
- Great headline formulas
- New exercises to spark creativity
- The best way to use graphics
Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.
Capítulos
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001 The Ultimate Sales Letter Open
Duração: 56s -
002 The Ultimate Sales Letter Introduction
Duração: 03min -
003 The Ultimate Sales Letter Part1 Before You Write a Word
Duração: 10min -
004 The Ultimate Sales Letter Part2 The Kennedy System
Duração: 37s -
005 The Ultimate Sales Letter Chapter1 The Clay with Which to Mold
Duração: 27min -
006 The Ultimate Sales Letter Chapter2 Salmon Swimming Upstream
Duração: 18min -
007 The Ultimate Sales Letter Chapter3 Eyes Wide Shut
Duração: 27min -
008 The Ultimate Sales Letter Chapter4 I Want It, but Not That Much
Duração: 26min -
009 The Ultimate Sales Letter Chapter5 How to Write Sales Pressure
Duração: 21min -
010 The Ultimate Sales Letter Chapter6 Finally, Pen to Paper, Fingers to Keyboard
Duração: 22min -
011 The Ultimate Sales Letter Chapter7 On Every Road...There Are Potholes
Duração: 15min -
012 The Ultimate Sales Letter Chapter8 Final Brushstrokes
Duração: 35min -
013 The Ultimate Sales Letter Chapter9 The End Is Near
Duração: 17min -
014 The Ultimate Sales Letter Chapter10 Major-League Play
Duração: 16min -
015 The Ultimate Sales Letter Part3 The Most Versatile Sales Tool of All
Duração: 28s -
016 The Ultimate Sales Letter Chapter11 Using Sales Letters in Business
Duração: 13min -
017 The Ultimate Sales Letter Chapter12 The Million-Dollar Sales Letter Secret
Duração: 03min -
018 The Ultimate Sales Letter Chapter13 High-Tech Sales Letters
Duração: 14min -
019 The Ultimate Sales Letter Part4 Resources
Duração: 05min -
020 The Ultimate Sales Letter About the Author
Duração: 51s