Eat Blog Talk | Megan Porta

Amy Nash is the blogger behind the popular food blog House of Nash Eats. She takes a menu-based approach to ensuring each season and holiday is represented on her blog in a well-rounded manner. Her strategies can provide traction quickly and also deliver robust, clear information to her audience which increases engagement and trust. - It’s never too late to add holiday content to your site. Get it up now! - Pick out those posts that start to gain traction and link to other related posts inside them. - Consider repurposing popular content, perhaps with a unique holiday spin. - Put together a series of posts for your readers and prompt them with challenges to increase engagement. - Quick tips about how to start getting traction TODAY, without having to create new content.

Monica is a digital product coach for women business owners at MonicaFroese.com and through her podcast Empowered Business. She provides online marketing education to small businesses looking to build a profitable revenue stream through digital products. In this episode, Monica tells food bloggers how to find that next PROFITABLE digital product that will create passive income. - Create a sales funnel, taking people through a journey to bring them into your business. - It is easier and cheaper to nurture current customers than it is to constantly be talking to new ones. - Learn how to reverse engineer your way to the perfect digital product that will be the perfect solution for your audience’s biggest problem. - Bonus: Empowering women about the importance of achieving financial independence.

As the self-proclaimed “poster child” for making the most mistakes in a blogging journey, Megan from the food blog Pip and Ebby shares about the mistakes she has made within this series. This is the second episode in a series that covers multiple mistakes, takeaways and action steps for other food bloggers to learn from. Mistake #2: Over-complicating everything. - Create your blog on the most efficient platform and use plugins that are tried and tested. - Having a plan will simplify so many things in your business. - Know your niche and serve those people with intention. - Wildly putting content out into the ether is a perfect way to over-complicate your business. - Do keyword research to hone in and simplify the content you’re creating. - Start with something simple (and that works) and build from there.

Sandra started her food blog She’s Not Cookin’ in May of 2020 and was accepted into the Mediavine ad network a short 14 months later, thanks to the traffic that came from Google web stories. She shares all of her insights and tips inside this value-packed episode! - Don’t give up! Sandra’s first 9 web stories provided zero traction. - How to dig into Google Trends to deliver relevant stories quickly. - Be sure not to duplicate story titles and recipe post titles. - Learn how to separate properties on Google Analytics so stats track properly. - Tips about Pinterest idea pins included!

This Clubhouse recording from 9/24/21 delivers current information about how, why and when to create Google web stories: - How to find topics and when to publish stories. - Consider using Google Trends to help with trending topic ideas. - Image sizing, frequency of posting and republishing oldies. - So many voices provide value to this insightful conversation!

Chelsea, food blogger at A Duck’s Oven, came to a point recently where she just had too much on her plate. She knew something needed to budge, so she created her own unique system for keeping the right balls in the air. She gives such great advice inside this episode about how YOU can prescribe your very own system for achieving balance. - Put the most important to-do items at the top of your list (think: exercise and self care). - You do NOT need to adhere to other people’s strategies if they do not work for you. - Communicate very clearly about busy times before diving in, so everyone is on the same page. - Have grace with yourself and allow wiggle room for breathing when it is needed.

Podcast guesting is an underutilized strategy in the food blogging space. Angie from AngieTrueblood.com joins us in this episode to share just how powerful this can be and what a massive impact it can have on your business. - Just get started. Pinpoint a topic you love talking about and that solves a specific problem for people and start talking about it! - Angie shares her incredible pitch template within the episode! - Shortcuts for making sure a podcast is a good fit for you (and vice versa) without having to listen to hours of it before pitching. - This is a great way to network, build relationships, practice speaking fluently, offer up your own products and services to new audiences and so much more.

As the self-proclaimed “poster child” for making the most mistakes in a blogging journey, Megan from the food blog Pip and Ebby shares about the mistakes she has made within this series. This is the first episode in a series that covers multiple mistakes, takeaways and action steps for other food bloggers to learn from. Mistake #1: Thinking you can do it all on our own. - If you are resisting inviting people and information into your business, it’s time to surrender! - Have grace with yourself if you’ve carried this mindset with you. It’s part of your story. Course correct and keep moving FORWARD. - Action steps included for inviting people and value into your business. This journey was not meant to be navigated solo!

Do you know what your zones of genius are? Whether your answer is yes or no, Emily from EmilyPerron.com delivers so much value in this episode that will put you on a path to being happier about the work you’re doing. - Just because you CAN, doesn’t mean you SHOULD work on a set of tasks. - Log your time to discover which projects or tasks can be removed from your life, either by eliminating or outsourcing. - Tune in to to hear Emily’s strategy for finding your zone of genius tasks!

Do you experience the January traffic lull like a lot of other food bloggers do? Sara from The Holy Mess shares tips about how to address weight loss and healthy eating EVEN IF you are not a health-focused blogger. Now is the time to put thought into this and take action so you don’t experience a traffic dip when the new year comes. - Experiment with long-tail keywords surrounding healthy eating. - Spruce up your health-conscious recipe posts now. - Create roundups surrounding salads, low carb, healthy desserts and kid-friendly foods. - Be relatable. Talk to your audience in a sensitive and real way about the struggles you experience on the topic of being more conscious about what you put into your body.

If working with brands is a project you’d love to tackle, you will need a solid, personalized pitch to bring to the table. Kim and Chelsea from 10k Under 10k bring massive value to this conversation, imparting wisdom from their own experiences with doing sponsored work. - Consider taking your focus off ads and see sponsored opportunities as a way to earn revenue in a really fun way. - First impressions are important, so put time and thought into how brands will first perceive you. - Make your pitches juicy! Find the gaps and fill those gaps and show up authentically. - If you’re having a hard time finding your niche, consider this: What problems have YOU overcome in the kitchen? - Never work in exchange for free products. Your time, knowledge and expertise are all VALUABLE.

Emily is the blogger behind Legally Healthy Blonde and she grew her social media traffic by 50X in one month by utilizing niche Facebook groups. Join us in the episode to hear her tips, if you’re looking for a traffic boost yourself! - Find a few niche Facebook groups that align with your brand and start engaging with people inside them. - Make, photograph and share relevant information in the groups, linking back to your blog content. - Start each post with a question in order to jump-start engagement. - Use emojis and let people know you’re a real human, with real kitchen struggles. - This is also a great way to massively grow your email list.

Shruthi is the blogger behind Urban Farmie and she has seen quick growth in her business by focusing on a few simple concepts relating to SEO. Join us in the episode to learn her secrets for going from 0 to 75k sessions/month in a short 15 months! - Think about the technical issues first and foremost. - Plan and post according to your niche, but stay true to YOU, as well. - Focus on one thing at a time. - Marry your content calendar and keyword research. - Create a recipe post template to be as efficient as possible. - Understand that at some point Google updates will wreck your traffic. Accept and surrender to this fact and life will be much easier to swallow.

Whether you are new to blogging or are just considering taking the leap from a different job, this episode will offer many insights into the “business” side of the blogging industry. Ansley from The Fit Peach carries knowledge about finances and taxes into her blogging business and imparts her wisdom inside the episode! - Things to think through before turning blogging into a business: W2s, insurance and 401k replacements. - Stay on top of your bookkeeping. - Price your work to reflect your value. Just because you’re working for yourself does not mean you shouldn’t get paid. - Consider your 5- and 10-year plans in terms of finances and retirement.

Daniel from Quest Education brings an incredible, transformational story to this episode. He turned a series of troubling life struggles into massive life and business success. Success is waiting for YOU on the other side of your struggles! - Remember that success is a terrible teacher and failure and struggles are the BEST teachers. - Start seeing traffic loss as a setback and an opportunity to improve. - Running a small business is no joke! It is HARD! But which version of “hard” is more uncomfortable: The sweat equity you put into your work? Or the pain of not having the revenue or traffic you want?

This Clubhouse recording from 9/10/21 discusses the importance of enlisting a reputable web host and domain registrar to help run your food blog. Jason from Makin’ Bacon and Bob from Clarky Media give food bloggers solid advice on the topic. - Hear about a 48-hour, frustrating example of what can come of non-reputable companies hosting your site. - You get what you pay for! It is 100% worthwhile to pay extra for hosting if you are treating your blog as a business. - Did you know that your domain can be registered separately from your hosting company? It’s good to know this. So much more value is inside the episode!

This Clubhouse recording from 7/30/21 delivers value about an array of topics, including: - Repurposing content to maximize your time. - Tracking stats and analytics and what to do with it all. - Doing work for magazines as a way to expand your brand. - Freelance contractor work - options for food bloggers. - Restaurant photography. - How to handle criticism.

The female voice needs to be more prevalent in our noisy world! Utilize the podcasting platform to amplify your voice and spread the message you need to share with people. The world needs YOUR voice and YOUR message. Inside this episode, Betsy helps to diminish potential hangups about getting started with a podcast and encourages you to get started today. - If you don’t like the sound of your own voice, consider this: there might be something about your voice that people are drawn to! - Amplifying your voice through a podcast will help to massively grow your brand. - Use a podcast as a funnel that leads to your products, services and other offerings. - Networking with peers and stumbling into great opportunities is a great byproduct of having your own podcast. - Foodie topic ideas included! Betsy shares some INCREDIBLE ideas for food bloggers.

Lynn and Matt run several businesses, both individually and as a team. Their successes are a result of working together as a team and setting everything up with solid communication. Join us in this episode to hear massive amounts of value about finding that coveted work-life balance when working alongside a partner! - Use “yes, and..” when a partner or spouse has suggestions about the business you started. - Having the right team members in place is a huge part of the success equation. - Make a firm decision to implement boundaries that will protect your time. - Consider investing in flash photography and SEO knowledge in order to streamline. There is SO MUCH GOLD inside this episode. You absolutely have to listen in!

Figuring out what works on your social media platforms is a personalized process. There is not a single solution for everyone. In this episode, Benjamin from social media scheduler Missing Lettr imparts his wisdom on the topic of maximizing exposure and traffic for your social media content. - Do a ton of experimenting! - Embrace the concept that you don’t need to be doing everything. Focus on 1-2 areas at a time. - Don’t be afraid to share others’ content. Make this a part of your overall strategy. - Hashtag advice included!