Paid Traffic Lab

Spencer and Kevin talk about what online and local businesses can do to change their business models to survive the quarantine period. Stay tuned to listen to their insights!   Highlights What you can do as a small business owner Zoom as a tool Everybody in quarantine now Smalls businesses working only by delivery service Making a change and innovating The biggest change that you can implement  Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Spencer Shaw - https://podkick.com/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here   Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

In this episode, Spencer and Kevin talk about the Bloomberg Ad Campaigns that he spent $500M and then dropped out of the race, and the impact of the novel coronavirus on businesses and what opportunities come out of the adverse conditions. Enjoy! Highlights The Bloomberg update Running ads for a campaign Coronavirus affecting businesses globally  A big challenge for the healthcare system Small businesses will suffer the most Working from home Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Spencer Shaw - https://podkick.com/  Review, Subscribe and Share If you like what you hear please leave a review by clicking here Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

Spencer and Kevin talk about the issues that come up in Google Analytics, not only tracking Taboola, but any traffic where the visitor doesn't go beyond the landing page. With the latest changes, we are not able to track the time spent on the page and how far they scrolled to better understand engagement from content visits by site the ads are placed on in Taboola. Be sure to stay tuned until the end and listen to their insights about this topic! Highlights Quora Ads Traffic source Implementing new strategies at Paid Traffic Lab Utilizing Google Analytics Facebook ads and Google ads Explaining all about Taboola Advertising approaches  Creating audiences on Facebook Most successful campaigns Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscri

Spencer and Kevin look at Mike Bloomberg's presidential ad campaigns and what to learn from over $50 million spent in ads in less than 30 days to jumpstart his late entrance into the 2020 election race. Stay tuned! Highlights Ad campaigns Running a ton of ads Retargeting audiences  Call to action for ads Mike Bloomberg’s ads How to run a massive amount of ads Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

Spencer puts Kevin in the hotseat asking him 3 questions about advertising.  Spencer put Kevin on the spot, but that brought out some great answers that may help your business. Be sure to stay tuned and enjoy this episode! Highlights FB groups and new platforms for putting out ads Growing a group very quickly People that are afraid to join FB groups Advertising for FB groups Approaching retargeting Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ YouTube: https://www.youtube.com/channel/UChDzRR2bSXkrDVKexgrlWpw/  Facebook: https://www.facebook.com/paidtrafficlabpodcast/  Schedule a call: https://paidtraffic.com Review, Subscribe and Share If you like what you hear please leave a review by clicking here Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

Kevin and Spencer talk about the common unanswerable questions people ask about advertising and how to ask better questions by adding context or getting specific answers by running the advertising, evaluating, and improving the performance specific to your own offers. Stay tuned and learn from this episode! Highlights How much does a FB ad cost? The amount of money that we spend on ads Cost per click Clients, ads, and metrics Look at your metrics and win Ad Campaigns Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ YouTube: https://www.youtube.com/channel/UChDzRR2bSXkrDVKexgrlWpw/  Facebook: https://www.facebook.com/paidtrafficlabpodcast/  Schedule a call: https://paidtraffic.com Review, Subscribe and Share If you like what you hear please leave a review by clicking here Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

Kevin and Spencer talk about how privacy changes are impacting advertising and how this may impact advertising in the future.  Facebook is continuing to add changes to the platform to help users manage their privacy. However, erasing your personal information is not going to stop the advertising you see, it is just going to make what you seem irrelevant. If you want to know more about it, stay tuned! Highlights Facebook and privacy Changes to the platform to make it more transparent How Facebook works on privacy Advertising and interactions Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ https://twitter.com/paidtrafficlab https://www.facebook.com/paidtrafficlabpodcast/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here   Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

In this episode of the Paid Traffic Lab podcast, Kevin and Spencer are going to be talking about contextual targeting. It may get a little technical, but by the end of the episode, you are going to know exactly how this can help you in your campaigns and business. Stay tuned! Highlights Changing your targeting How does contextual targeting work Contextual targeting that Kevin uses Blog content topics Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

Confused about Store Payments and Loyalty Programs? Kevin and Spencer are going to unpack how we can incorporate these programs into our businesses and why it's profitable. So, stay tuned!Highlights Incorporating programs into our businesses What are loyalty programs The biggest thing with groceries stores now Making price comparisons The privacy side Techniques for creating loyalty programs       Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

Kevin and Spencer talk about product search and exactly what that means for you as an advertiser, also why focusing on commerce is a good strategy, and how you can do that. Enjoy! Highlights Starting to focus on commerce Amazon as a product search Running content to build an audience Search marketers struggling with Facebook Platforms focusing on commerce What can we learn from Amazon Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

Kevin and Spencer will be talking about the importance of mobile-first for your campaigns and why you need to be focusing on this growing audience. Stay tuned to get insights and details that will help you win in your ad campaigns!  Highlights The mobile traffic Design your site  Managing ads Having specific images for mobile devices Site redesign Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

In this episode of the Paid Traffic Lab Podcast, Kevin and Spencer are going to be talking about the California Consumer Privacy Act. If you've read any posts online, heard podcasts, you're totally insured about it. This is the episode where they will give you somewhat good answers about that. Enjoy it! Highlights When starts the CCPA How does the CCPA work CCPA receiving personal information The Privacy Act in California The GDPR and the CCPA Embracing the transparency Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ https://www.forbes.com/sites/forbestechcouncil/2019/11/15/embracing-gdpr-and-ccpa-to-build-consumer-trust/#5ffefc9e7951 Review, Subscribe and Share If you like what you hear please leave a review by clicking here Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

In a previous podcast, Kevin and Spencer shared their insights about setting a brand-new E-Commerce store, in today's episode, they will dive into optimizing the E-Commerce store and how you can do that. Enjoy this episode! Highlights Having an E-Commerce store The navigation process The importance of collections and promotions Offering discounts How to treat your customers The optimization of ads Targeting the audiences Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here   Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

Do you know how to optimize a brand-new  E-Commerce store? If you don't, you have to listen to this episode because Kevin and Spencer will share a lot of insights to get answers to this question. Stay tuned until the end and enjoy this episode! Highlights Optimizing an E-Commerce Store E-Commerce on Facebook Setting up Google Analytics Retargeting and Google Analytics What to do to optimize a brand-new E-Commerce Store Running campaigns for the brand Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here   Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

If you already know how to set up the foundation for your analytics, today's episode will be very helpful for you! Kevin and Spencer talk about what you do now that you have this foundation set up. So if you have not turned on your Google analytics, e-commerce tracking, demographic tracking and the multi channel funnel, stay tuned you will learn a lot! Highlights Setting Up Google Analytics Demographics and e-commerce What to do with the demographic data  Ios versus Android Importance and use of Google Analytics Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

Kevin and Spencer explain the tools you can use to better track your audience. Learn as they teach how to use these tools. Enjoy! Highlights What is Google Tag Manager How to use iTracker360 What's AnalyticsConnect.io and how it relates to Google Analytics Ecommerce Information about Multi-Channel Funnels A Special text number to reach out to Kevin: 9384441212 Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here   Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

In today's episode, Kevin and Spencer talk about what's coming in 2020 when it comes to the custom audience targeting. Also, they talk about what to do to start out the new year in the right way! Stay tuned and listen to this episode! Highlights Running ads and the custom audience The audience that responds you Running advertising Building audiences in Facebook Segmenting the correct audiences Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

Spencer and Kevin explain ways to drive more people to your online events year-round. Forget the days of working 20 hours/day to send people information, Spencer and Kevin talk about what to do, how to be consistent to make people want to participate in the events. Enjoy!   Highlights A mystery around the marketing world? Online events and live events The effectiveness of email follows Creating content daily and exposure to the brand How to get more people with the perfect strategy Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here   Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

If you've been following the news inside of Facebook or the marketing world, you've probably heard that people are getting their accounts banned and having problems. Don’t let this happen to you! Kevin and Spencer are going to show you how to prevent your account from getting banned or having other serious problems by running the wrong types of campaigns. Enjoy this episode and take note!   Highlights How accounts get banned Kevin's accounts shutdown Social Advertising Running Campaigns Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here   Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS

Getting that email address, stocking your customers, and gating your material might be the worst thing that you are doing! Kevin and Spencer share what you SHOULD be doing instead. Enjoy! Highlights Facebook Pixel Creating retargeting audiences Ways of retargeting The retargeting system Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS