Crystallizing Public Opinion
- Autor: Edward Bernays
- Narrador: Jonathan Quinn
- Editora: Author's Republic
- Duração: 4:26:31
Sinopse
A seminal work on how public opinion is created and shaped, Edward Bernays's 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century.
A primer on the then new profession of "public relations counsel," Crystallizing elucidates the "instruments and techniques" that PR professionals use to mold public opinion on behalf of their client's interests. By adapting the ideas that Bernays put forth in this book, governments and advertisers have been able to "regiment the mind like the military regiments the body."
The first ever book ever written about the public relations industry, this all-new edition of Crystallizing Public Opinion features an introduction by Stuart Ewen, author of PR! A Social History of Spin, All Consuming Images: On the Politics of Style in Contemporary Culture, and Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture.
Capítulos
-
chapter 01
Duração: 31s -
chapter 02
Duração: 29min -
chapter 03
Duração: 21min -
chapter 04
Duração: 10min -
chapter 05
Duração: 10min -
chapter 06
Duração: 10min -
chapter 07
Duração: 12min -
chapter 08
Duração: 13min -
chapter 09
Duração: 18min -
chapter 10
Duração: 09min -
chapter 11
Duração: 06min -
chapter 12
Duração: 17min -
chapter 13
Duração: 34min -
chapter 14
Duração: 09min -
chapter 15
Duração: 57min -
chapter 16
Duração: 02min -
chapter 17
Duração: 34s