“Eye-opening, thought-provoking, and enlightening.”—USA Today“An indispensable guide to the business logic of the networked era.”—Clay Shirky,...
Dan Ariely, behavioral economist and the New York Times bestselling author of The Upside of Irrationality and Predictably Irrational, examines the contradictory forces that drive...
Every company has it at one point. But all too often, it gets lost along the way, leaving the company--and its workers--with an unclear sense of direction. Now the co-author of...
The #1 New York Times and Wall Street Journal bestseller from Steve Case—the co-founder of AOL—presents “a compelling roadmap for the future…that can help...
From the New York Times bestselling author of Ahead of the Curve, a revelatory look at the importance and cultural role of sales—an essential human attribute that underpins...
There are laws of nature, so why shouldn't there be laws of marketing?As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of...
The art of negotiation—from one of the country’s most eminent practitioners and the Chair of the Harvard Law School’s Program on Negotiation.One of the...
In The 21 Irrefutable Laws of Leadership, John C. Maxwell combines insights learned from his 40-plus years of leadership successes and mistakes with observations from the worlds...
“This excellent book is a must-read for current and aspiring entrepreneurs.”—BooklistDiscover how to turn a great idea into a thriving business with The E-Myth...
Creating a great business plan is the first and most vital step to business success. Business Plans For Dummies, 2nd Edition, offers quick, easy solutions for all your planning...