Alliance Aces

They’re one of the largest ecosystems around: 300+ partners, 500+ integrations, and they’re still customer first? You bet they are.Sonal Uban, Director of Marketing, Global Technology Alliances at Fortinet, says the way you keep a machine like that going is you start with the customer pain points, and then work backwards. According to Sonal, that means putting the effort into the longterm strategies for customers and then thinking about the number of ways to integrate their product into the process. Being the trusted advisor means you’re co-innovating together and you’re co-jointly going to market.Join us as we discuss:How scalability means meeting partners on their journey How onboarding and account mapping works at FortinetWhat does it mean to be an open ecosystem at Fortinet Here are some additional episodes featuring other ecosystem leaders that might interest you: #121 Aligning Ecosystem Strategy with Your Customer as the North Star with Lara Caimi, Chief Partner Officer, ServiceNow#122 There’s No Easy B