Elite Expert Insider

Melanie Johnson co-owner of Elite Online Publishing, interviews Rachel Richter about how to realign yourself and your brand to achieve innovative success. What You’ll Learn in this Episode: How to start with alignment. How to identify having misalignment. How to implement alignment change. Quotes: "There are things that we can do that might be a bit misaligned that you might not know about. That is translating into things like unmet business needs. Or, lack of productive engagement." (04:52) "If your intention does not align with the mission then it's really a question of why are you there to begin with? But a lot of times as long as the intention is mutually beneficial to what's being asked, then it's simply a way of plugging in and seeing and understanding." (13:01) "Tech does not transform itself, people do. So neither do organizations. Organizations don't transform themselves, people do. So unless it works for the person, it's not gonna work for the group of people." (19:07) About Rachel Richter: Rach