Ponderings From The Perch

To succeed, brands can’t just go around selling products anymore. Brands have to create transformative experiences and positively impact people’s lives and the world as a whole. Join Little Bird Momma and CEO, Priscilla McKinney and the Global Lead: Brand Thought-Leadership at Ipsos, Emmanuel Probst, as they discuss Emmanuel’s new book, Assemblage: The Art and Science of Brand Transformation and how brands can transform today to be truly successful. So just what is assemblage? Emmanuel draws a delicious metaphor between the process distillers go through to create a perfect cognac by choosing wisely from a wide range of barrels, grains and other alcohols to combine and mix the blend until arriving at the perfect product, to what marketers and brand managers need to do — collect a wide range of personal, social, and cultural attributes that to bring to the brand, the product and the perception of the product. Consumers are overwhelmed with products and overwhelmed with brands. Brands are waking up to the pos