More Than A Few Words

Does your brand really need to have an opinion on everything?  We don't think so.   For example why exactly did the childhood favorite brand of canned spaghetti feel the need to comment on the 72nd anniversary of the attacks on Pearl Harbor? Was their content relevant or even remotely touching?     Actually no, and the negative backlash from the social media community probably left them wondering why they ever thought it might be a good idea.