Media People Podcast

Sales & Marketing – two departments that at any time, could be working in harmony or at each other throats. And today’s guest, Jennifer DeFrenza has had a seat both tables. Jennifer is the VP of Marketing for Surex, a company offering insurance products for consumers and businesses. Before moving into marketing, she had a successful career as a media sales professional for companies such as Rogers Media, The Weather Network, and Expedia. Jennifer DeFrenza stops by to chat about growing up in Toronto, completing most of the 8th grade in Red Deer, Alberta, and going from chasing marketing dollars to controlling marketing budgets. www.mediapeople.ca www.instagram.com/vicgenova/