Impact Makers Podcast With Jennifer Mcclure

Although social media has changed and evolved over the last couple of decades, it’s still a valuable place to be –  to learn from, connect with others, establish your credibility, build your personal brand or business brand, and grow your career.  While there are tons of places we can hang out online these days, many of which offer limited value for our work pursuits, there’s no doubt that LinkedIn – the “professional” social network that’s been around since 2002 – is still a place where you need to be visible online. It is worth the investment of your time, especially if you’re looking to grow your career and your business as well as attract opportunities. LinkedIn is pretty straightforward. Simply create a profile, connect with people, post and share your content, etc. However, you may not be getting the most out of it as you would if you were to create an intentional strategy for using LinkedIn.  There are multiple ways that you can optimize your LinkedIn profile to build your personal brand and grow your