Shiny New Object

For our 200th episode, we have quite a treat! Ben Wise is the Head of Programmatic Media at Google Canada, as well as the Chair of the Board of Directors at the Daily Bread Food Bank and an advisor to start-ups and a mentor in various programmes. His Shiny New Object is breaking down the silos between digital and traditional media. Find out why companies need to stop thinking about these media separately, when consumers have already moved on and focus primarily on the content, regardless of its origin. Listen to why brands need to make the switch in order to unify their message and have a more flexible, holistic approach to their messaging, too. Hear Ben's top marketing tips for new starters and some more strategic advice in the latest episode.