Employer Branding Podcast

LinkedIn has recently published an interesting piece of research about what goes on inside the minds of candidates. Very important stuff for anyone managing an employer brand. I've had a chat with Jon Addison is the Head of Talent Solutions at LinkedIn UK to learn more about what candidates actually want. Questions for Jon: Tell us about this piece of research and its methodology Why is it important to employer brand managers? Do candidates want to hear from recruiters? Surely they want to hear from the actual hiring manager? How much information do candidates want in the first message? How can you improve this candidate messaging? How long do candidates spend gathering information before applying? How can you attract more applicants to your website? What role does social media play in the application stage? How much research do candidates do before an interview? How can you set candidates up for success? How long should the optimal interview process be? What are the golden rules for the interviewing