Focus & Freedom For Entrepreneurs

Sophie Lechner joins us to deep dive into LinkedIn. She shares how posting leads to engagement, which leads to conversations about their challenges and then to if you are a good fit for them. Sophie works with mission-driven solopreneurs to help them find their audience and engage with them so they can share their message and grow their business.   Highlights From This Episode: You have a lot of things coming into your feed that you can customize it to follow the people that are interesting When you post people will engage on your content and this engagement is what leads you to have conversations Get into a conversation about their challenges to see if you’re a good fit as a solution for them The biggest mistake is that people make with LinkedIn is they treat it like a to-do list Really know who your audience is and talk to them. LinkedIn can really help you in zero in on your audience. Centre on your why. Bring your heart into it. Engage with people. Be a solution for their challenges.   Links & Resou