WARDROBE CRISIS with Clare Press
Who Grew Your Cotton? Nishanth Chopra on Regenerative Agriculture - the New-Old Idea We Need Now
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:55:41
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Sinopse
No doubt you’ve heard the buzz about regenerative agriculture. But who’s actually putting it into practice for the textile sector? At the soil level? Brands can say they want it, regulators can try to incentivise it, chemical companies might resist it, but at the end of the day, it’s the grower who has to actually do it.What’s it really like for a small-scale Indian cotton farmer trying to make a living? What challenges do they face? And what’s in it for them if they do decide to transition their fields and methods back to the old ways? Yes, the old ways... because, guess what - regenerative agriculture is not at new idea!This week, Clare meets Nishanth Chopra, founder of Oshadi, a "seed to sew" fashion supply chain, contemporary womenswear brand, artisanal textile company and regenerative cotton farm in India.This is a story about how the future of textiles and modern artisanship relies on learning lessons from the past. It’s also about one extraordinary young man’s drive to make a difference, and his galvan