Ponderings From The Perch

Uncomfortable, squirmy and guilty? Those are the common side effects when thinking about fundraising. But, fundraising isn’t a dirty word. Like any other business or entity right now, non-profits are facing a dilemma:  How do you break through the noise? How do you keep up your own resilience around messaging when it feels like it’s falling on deaf ears? We’re in an attention economy and translating your mission and message into bite-sized pieces is more important than ever. That being said, non-profits’ marketing and fundraising marketing efforts are held to a different standard. No one might complain about getting thirty emails from Lululemon about holiday sales, but getting a half-dozen messages from a non-profit about end-of-year fundraising goals can make people huff and puff and blow your email right until the dreaded trash can. Executive coach and fundraising consultant, Mallory Erickson, joins CEO and Little Bird Momma, Priscilla McKinney, on the podcast to discuss strategy work at the intersecti