Going Deep With Aaron Watson

Anthony Constantino is the co-founder of Sticker Mule, one of the most popular custom sticker websites in the United States and Europe. Sticker Mule was founded after Anthony was asked by his 72-year-old friend, his cofounder, how to use the internet. More than a decade later, Sticker Mule is one of the most popular custom sticker websites with over 100 employees world-wide and printing operations in the United States and Europe. Anthony oversees an operation that spans 16 countries in 4 continents with customers including Google, Facebook, Twitter and many of the world’s best brands. Anthony is also the founder of the new social media platform Stimulus and has spent most of the past four years in Mexico City, one of boxing’s biggest hubs. He became a pro boxer at the age of 39. In this episode, Aaron and Anthony talk about how he started his company, the constraints he faced operationally, and the marketing strategy that they deployed for more than 12 years that continues to work for them. Anthony Constantin