Ev Oputa

Content forms often compete against each other - think long-form vs short-form content. Which one is better for social media marketing? In this episode, I am joined by Margarette (Maggie) Leandre, a social media strategist and e-mail marketer and Deanna Jade Duxbury, a Brand content and global social media manager.  We explore the benefits and disadvantages of both forms of content and how they play a role in your overall social media objective.  What to expect;  Definition: long-form and short-form  Monetization/Income Virality vs ROI Content and SEO Social media platform accessibility What are the benefits of long-form content? Long-form content has several advantages over short-form content. First, it allows you to go into greater depth on a topic. This can be helpful if you want to establish yourself as an expert on a particular subject. Additionally, long-form content tends to be more evergreen than short-form content. This means that it will continue to be relevant and usef