Unconventional Leaders

He said as a kid he was “socially awkward” and bullied. He found community in an unconventional way and is now using his personality to build a brand online and create a community for others who may feel outside the box as well. Today we are talking with Jose Garcia who has built a massive audience on TikTok using memes and a well-developed comedic timing. He shares with us about the art of blending multiple interests and leaning into all the unconventional parts of your personality. Connect with him: Tiktok.com/@raidenphotos   WHO IS JOSE? Originally a photographer who just wanted to build a social media presence,  Jose joined TikTok mainly to post behind the scenes videos of photoshoots and tutorials.  Then one day, he was browsing Reddit, laughing to himself and having a blast commenting on posts.  He had the thought,  “You know what?  Why don't I just record the random one-liners and reactions and make a video rather than just killing time? ”  Little did he know that one piece of content would change his