Unconventional Leaders

BRAND DEVELOPMENT for the Unconventional (Sophie Bowman)

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She said she “built her business online so she could work from home in her pants…” Branding expert and Forbes contributor, Sophie Bowman joins us to share about brand development for unconventional leaders.   Sophie is a multi-award-winning social media influencer, creative agency director and Forbes published tech writer. In today’s episode, she shares with us how she plans to “take over the business world with a NextGen army prepped To outthink competitors.”    Connect with Sophia: https://www.businessownersociety.com/ Show Notes (including the previous episode): www.heatherparady.com/sophiebowman FROM TODAY'S EPISODE: Why she brought a genZer to a business meeting Why cutting corners is one of the biggest mistakes you can make in branding Showing your humanity while staying true to your brand Why some advertising sticks in your mind and others do not Being creative and finding inspiration instead of copying other people The importance of taking RISK in your brand   RESOURCES: Text us! +1 (501) 214-430