Unconventional Leaders

As leaders, we often create products and services to help others. Then we find ourselves trying to sell these items that have the potential to change people’s lives. But because we don’t enjoy or understand sales, we can find ourselves stuck. Bob Burg joins us today and reminds us that selling is not about us or our products but rather about those we’re serving, their problems, their values, and their trust. Bob Burg is a sought-after speaker at company leadership and sales conferences sharing the platform with everyone from today’s business leaders and broadcast personalities to even a former U.S. President. Bob is the author of a number of books on sales, marketing and influence, with total book sales of well over a million copies. His book, The Go-Giver, coauthored with John David Mann, itself has sold over 950,000 copies and it has been translated into 28 languages. His and John’s newest parable in the Go-Giver Series is The Go-Giver Influencer. Bob is an advocate, supporter and defender of the Free Enter