Unconventional Leaders

Imagine a world where keyboards cease to exist and we communicate strictly through augmented reality. Sound too far fetched and futuristic for ya? Well, the future may not be so far away after all. With devices like Alexa Voice making it easier to find information and do simple commands, we are currently living in a world where we are relying more on technology than ever before. So how can we use this to our advantage? Our guest this week, co-founder of Pragmatic and voice experience expert, Scot Westwater shares with us how voice technology is helping shape our businesses and the world around us. Scot explains that when we optimize our content using voice technology and flash briefing, we are putting our brands ahead of the game. Topics Discussed: How to optimize your content for voice technology Why the tone of your brand matters to your audience Using voice technology to answer FAQs for your website How to utilize Alexa voice for your business or brand How to optimize your SEO content for longtail info