Unconventional Leaders

Have you ever wondered why your business isn’t growing the way you want it to? Maybe you have the best business plan and you’re putting the time in daily but you’re still not getting the results you want. Or maybe your business feels stagnant. You’re not losing your loyal customers but you’re not attracting new customers either. You might even have something stirring in your heart but you feel intimidated by the word “business”. Well, what if I told you that once you focus on a few key resources, your business would actually flourish? Our guest this week, Heather DeSantis, CEO of Publicity for Good, discussed how creating a business doesn’t have to be a complicated and flashy thing. Heather spoke with us about how understanding your metrics and marketing plan, as well as understanding your clients creates room for success for your business. She tells us that one of the biggest problems business owners face is that they aren’t doing enough market research. When we start reading the news and understanding the s