Unconventional Leaders

Have you ever struggled with getting behind a brand because you weren’t able to truly connect with the face behind it? Do you feel drawn to a specific brand because of the personable relationships the brand has with its clients? Or maybe you are a personal brand but struggle with connecting with your customers. The truth is, we all strive for connection and real authenticity but it can be so hard to find in an oversaturated market.   Our guest this week, founder of Something Massive creative agency, Rebecca Coleman believes that in order to grow your personal brand, you must first build authentic relationships with your audience. Building a relationship with your customer is extremely vital for growth and success. Not only is it important to connect with your audience, but it is also important to connect with those around you. The strongest influence you have on your brand, business, or service is your network. Sure, it’s important to provide great content but if you aren’t first connecting with the people yo