Small Talk With Syd - The Podcast

In this week's episode I am chatting with the bold, beautiful & and pure badass Denise Lee who is the Founder of the athleisure brand, Alala. Alala’s mission is to bring joy to women through sophisticated, high quality clothing, but also seek to advance dialogue around body positivity and diversity. Recently Alala has undergone a major rebrand & in many ways it is reflective of the journey Denise has gone through. At just 18 years old Denise left Singapore & moved to New York to pursue her dreams. Her early career started off working for retail legend, Chris Burch to eventually starting a SELF-FUNDED multi-million dollar brand. As I chatted with Denise I learned that having a voice & being the face of a brand has come with its challenges. Growing up in Asian culture it was uncomfortable for her to have a voice & put herself out there. What made it more difficult was that when athleisure brands were on the rise, Denise looked around & saw that most of the other women in the space