Finding Founders

Seeing his and his friend’s faces plastered on billboards and newspapers around London, it seemed that Sorted had finally made it. If YouTube recognized their content’s worth, then surely hundreds of thousands of followers would be quick to follow—or so Ben Ebrell thought. Instead, what Ben has found through his many years of experience is that there is no making it on YouTube, no closing the fridge door for good and saying the hard part’s over. With over 2.6 million subscribers on YouTube, his cooking channel Sorted Food has grown massively since its start in 2010. But before reaching mainstream success in the UK, Ben  had to make his way through 1500 bottles of free beer, sell the 5000 college cookbooks in his garage, and create countless baked goods out of thin air. And before all of that, Ben was a little kid, picking fresh vegetables in the garden at eight years old and wondering how to bake his first fish pie.