Shiny New Object

How are platforms like Substack changing the digital marketing game? For Stephanie Bonnet, Head of Corporate Communications at EDF in the UK and our latest guest on the Shiny New Object podcast, free expression and the opportunity to be a creator in many different media have led to a new phenomenon of personal marketing. How does this differ from the old personal branding and what can marketers learn from it? Is it an individual opportunity only or can brands jump in and - at the very least - learn something from the growing popularity of Substack? Hear how Stephanie has built her Substack presence, what she's learnt along the way, and her top marketing tips in this latest episode.